Should You Buy OUTFRONT Media Inc (OUT) Today? Analysis, Price Targets, and 2026 Outlook.
Conclusion
Hold
Latest Price
24.580
1 Day change
0.70%
52 Week Range
25.510
Analysis Updated At
2026/01/30
OUT is not a good buy right now. Despite a bullish medium/long-term structure (SMA5>SMA20>SMA200) and a clear wave of Wall Street upgrades/raised targets, the near-term tape is weakening (MACD histogram below zero and getting more negative) and price is sitting just below the key pivot (24.817), making risk/reward unattractive for an impatient entry. With no Intellectia buy signals today and a recent full liquidation by GraniteShares adding supply/overhang, the better call is HOLD rather than buying immediately.
Technical Analysis
Trend is bullish on moving averages (SMA_5 > SMA_20 > SMA_200), suggesting the broader uptrend remains intact. However, momentum is slipping: MACD histogram is -0.0818 and negatively expanding (bearish short-term momentum), while RSI(6) at 49.2 is neutral (no oversold bounce signal). Price (24.58 pre-market) is below the pivot 24.817, implying overhead resistance. Key levels: support S1 24.313 then S2 24.001; resistance R1 25.321 then R2 25.633. Near-term bias: choppy to slightly down until it reclaims the pivot/holds support. Intellectia Proprietary Trading Signals: - [AI Stock Picker](module://ai_stock_pick): no signal on given stock today. - [SwingMax](module://swingmax): No signal on given stock recently.
Options Data
Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio
Options positioning is bullish/"risk-on": open interest put/call at 0.32 and volume put/call at 0.36 show calls dominating puts. Activity is elevated (today’s volume 120; ~193.6% vs 30-day average), signaling increased attention. Volatility is rich: 30D IV 51.69 vs HV 47.58 and IV percentile 84.69 (expensive options / heightened implied move expectations). Net: sentiment leans bullish, but elevated IV suggests the market is already pricing in meaningful movement.
Technical Summary
Sell
1
Buy
11
Positive Catalysts
Strong Street momentum: multiple upgrades to Overweight/Buy and price targets lifted (roughly $23–$28 range), citing transit inflection and digital billboards as drivers.
Fundamental momentum: Q3 showed YoY expansion in revenue and sharp profit/EPS growth with higher gross margin.
Macro/event tailwinds highlighted by analysts: stronger 2026 ad spend outlook, plus cyclical catalysts (midterms, FIFA World Cup exposure in key markets).
Pattern-based projection provided: +1.11% next week and +18.86% next month odds skew positive (per similar candlestick analysis).
Neutral/Negative Catalysts
Near-term technical momentum weakening (MACD negative and deteriorating) while price is below pivot resistance—higher chance of a pullback or range chop.
Institutional headline: GraniteShares Advisors fully liquidated 171,052 shares (~$3.13M), a negative sentiment/flow data point.
Options are expensive (IV percentile ~84.7), implying less favorable new long entry timing if a catalyst is already priced.
Next earnings (2026-02-25 after hours) can create uncertainty/positioning swings ahead of the report.
Financial Performance
Latest reported quarter: 2025/Q3. Revenue rose to $467.5M (+3.45% YoY), while profitability improved sharply: net income $49.1M (+51.54% YoY) and EPS $0.29 (+45% YoY). Gross margin expanded to 42.1% (+4.83% YoY). Takeaway: modest top-line growth but strong operating/profit leverage and improving margins—supportive for the bull case.
Growth
Profitability
Efficiency
Analyst Ratings and Price Target Trends
Recent trend is clearly improving: a sequence of upgrades and target raises from major firms (JPMorgan to Overweight PT $25; Morgan Stanley to Overweight PT $28; Wells Fargo Overweight PT $27; TD Cowen to Buy PT $24; Citi Buy PT $23; Barrington Outperform PT $23). Wall Street pros: transit contract/momentum improvement (notably NYC MTA), digital billboard growth, resilience of out-of-home advertising, and 2026 cyclical tailwinds. Cons: after a strong run, near-term momentum is fading technically, and recent fund liquidation suggests some investors are rotating out—so upside may require a cleaner technical setup or fresh catalyst execution.
Wall Street analysts forecast OUT stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for OUT is 25.14 USD with a low forecast of 23 USD and a high forecast of 28 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
7 Analyst Rating
Wall Street analysts forecast OUT stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for OUT is 25.14 USD with a low forecast of 23 USD and a high forecast of 28 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
7 Buy
0 Hold
0 Sell
Strong Buy
Current: 24.410
Low
23
Averages
25.14
High
28
Current: 24.410
Low
23
Averages
25.14
High
28
Wells Fargo
Overweight
maintain
$23 -> $27
AI Analysis
2025-12-18
Reason
Wells Fargo
Price Target
$23 -> $27
AI Analysis
2025-12-18
maintain
Overweight
Reason
Wells Fargo raised the firm's price target on Outfront Media to $27 from $23 and keeps an Overweight rating on the shares. The firm says that continued transit momentum should drive peer-leading earnings growth.
Morgan Stanley
Cameron McVeigh
Equal Weight -> Overweight
upgrade
$20 -> $28
2025-12-16
Reason
Morgan Stanley
Cameron McVeigh
Price Target
$20 -> $28
2025-12-16
upgrade
Equal Weight -> Overweight
Reason
Morgan Stanley analyst Cameron McVeigh upgraded Outfront Media to Overweight from Equal Weight with a price target of $28, up from $20. The firm sees a "strong" 2026 for U.S. advertising spend due to digital strength. Connected TV should be the fastest area of growth in a "healthy" ad market, the analyst tells investors in a research note. Morgan Stanley sees upside to Outfront's consensus estimates from digital billboards and transit displays.
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