Outdoor Holding Integrates with Master FFL for GunBroker
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 20 2026
0mins
Outdoor Holding, owner of GunBroker.com online marketplace for firearms, hunting and related products, announced that GunBroker is implementing a strategic integration with Master FFL, a firearms-industry software provider, to modernize and streamline firearm transfer workflows across the GunBroker marketplace. The integration is intended to simplify how Federal Firearms License holders receive and manage transfers originating from GunBroker.com by improving dealer verification, communication, and post-sale coordination. Through the integration, FFL dealers will be encouraged to manage and maintain verified dealer profiles, helping ensure license information, transfer preferences, and contact details remain current. Over time, these improvements are expected to reduce administrative friction, improve marketplace efficiency, and simplify the overall buying user experience.
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Analyst Views on POWW
Wall Street analysts forecast POWW stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for POWW is 2.38 USD with a low forecast of 2.25 USD and a high forecast of 2.50 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
2 Analyst Rating
2 Buy
0 Hold
0 Sell
Moderate Buy
Current: 1.640
Low
2.25
Averages
2.38
High
2.50
Current: 1.640
Low
2.25
Averages
2.38
High
2.50
About POWW
Outdoor Holding Company, formerly AMMO, Inc., is an e-commerce-focused company. The Company is the owner of GunBroker.com, the online marketplace for firearms, hunting, shooting and related products. Third-party sellers list items on the site and Federal and state laws govern the sale of firearms and other restricted items. The GunBroker.com Website is an informative and secure way to buy and sell firearms, shooting accessories, and other outdoor gear online. GunBroker promotes responsible ownership of guns and firearms. GunBroker enables payment processing, carting ability, GunBroker Analytics, and GunBroker Advertising. GunBroker Analytics, through the compilation and refinement of Marketplace data, offers e-commerce market analytics to its industry peers, allowing them to manage business strategy and planning. Its advertising offerings include content creation for manufacturers, email campaigns and banner ads.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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