Should I Buy POWW? POWW 2026 Analysis

Should You Buy Outdoor Holding Company (POWW) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Buy

Latest Price

1.630

1 Day change

-0.61%

52 Week Range

2.130

Analysis Updated At

2026/01/26

Outdoor Holding Company (POWW) is a good buy for a beginner investor with a long-term strategy and $50,000-$100,000 available for investment. Despite mixed financial performance, the stock has strong analyst upgrades, potential positive catalysts from easing gun regulations, and a favorable options sentiment. The current pre-market price of $1.75 is below the analyst price targets of $2.25 and $2.50, providing a solid entry point for long-term growth potential.

Technical Analysis

The MACD is below 0 and negatively contracting, indicating a bearish trend, while the RSI is neutral at 41.269. Moving averages are converging, showing no clear trend. Key support is at $1.732, and resistance is at $1.927. The stock has a 70% chance to increase by 8.62% in the next week and 19.84% in the next month.

Options Data

Bullish

Open Interest Put-Call Ratio

Bullish

Option Volume Put-Call Ratio

The low put-call ratios indicate strong bullish sentiment in the options market. Call open interest is significantly higher than put open interest, and today's option volume is above the 30-day average, further supporting a bullish outlook.

Technical Summary

Sell

Buy

Positive Catalysts

Analysts have recently upgraded the stock to 'Buy' with higher price targets ($2.25 and $2.50).
Potential easing of gun regulations by the U.S. government could boost firearm sales and positively impact the stock.
Retail sentiment is turning bullish for related stocks in the industry.

Neutral/Negative Catalysts

The company's latest financials show a significant drop in net income (-104.97% YoY) and EPS (-109.09% YoY).
Gross margin has slightly decreased (-2.47% YoY), indicating potential cost pressures.

Financial Performance

In Q2 2026, revenue increased marginally by 0.01% YoY to $11,984,314. However, net income dropped significantly by -104.97% YoY to $656,217, and EPS fell by -109.09% YoY to $0.01. Gross margin declined slightly to 57.29% (-2.47% YoY). The financials indicate challenges in profitability despite stable revenue.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Roth Capital upgraded the stock to 'Buy' with a $2.25 price target, citing improved management and better earnings potential. Lake Street raised its price target to $2.50 from $2, highlighting solid execution and progress toward profitability. Analysts are optimistic about the company's future performance.

2 Analyst Rating

Wall Street analysts forecast POWW stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for POWW is 2.38 USD with a low forecast of 2.25 USD and a high forecast of 2.5 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

2 Buy

0 Hold

0 Sell

Moderate Buy

Current: 1.640

Low

2.25

Averages

2.38

High

2.5

Current: 1.640

Low

2.25

Averages

2.38

High

2.5

Roth Capital

Neutral -> Buy

upgrade

$2.25

AI Analysis

2025-11-12

Reason

Roth Capital

Price Target

$2.25

AI Analysis

2025-11-12

upgrade

Neutral -> Buy

Reason

Roth Capital upgraded Outdoor Holding to Buy from Neutral with a $2.25 price target. Despite a broadly soft but steadying consumer shooting sports market, the company has made significant progress in simplifying its business and now has shareholder-friendly management in place that should drive better earnings power, the analyst tells investors.

Lake Street

Mark Smith

Buy

maintain

2025-11-11

Reason

Lake Street

Mark Smith

Price Target

2025-11-11

maintain

Buy

Reason

Lake Street analyst Mark Smith raised the firm's price target on Outdoor Holding to $2.50 from $2 and keeps a Buy rating on the shares after the company reported fiscal Q2 results that beat the firm's expectations. The firm thinks Q2 results demonstrated solid execution and early progress toward restoring sustained profitability, the analyst tells investors.

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POWW Should I Buy

POWW Should I Buy

Should You Buy Outdoor Holding Company (POWW) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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