Noah Holdings Launches AI Assistant Noya, Serving Over 3,000 Clients
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 11 2025
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Source: PRnewswire
- AI Assistant Launch: At the Black Diamond Summit in Macau, Noah Holdings unveiled its AI Relationship Manager, Noya, aimed at enhancing client experience through the upgraded iARK app, serving over 3,000 clients, marking a significant step in the company's digital transformation in wealth management.
- Global Wealth Management Infrastructure: Co-Founder Norah Wang emphasized that the primary challenge for global high-net-worth investors is navigating complex lifestyles, and the introduction of Noya will streamline wealth management processes, thereby increasing client retention.
- New Perspective on Wealth Management: Noah's discussion with Tony Shale from Asian Private Banker highlighted how AI is redefining the foundations of private wealth management by shifting from product-centric to insight-driven engagement, enhancing client trust and satisfaction.
- Strategic Vision: Noah is committed to helping global Chinese investors achieve true prosperity through AI-driven global wealth infrastructure, showcasing the company's foresight and innovative capabilities in the wealth management sector.
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About NOAH
Noah Holdings Ltd is an investment holding company primarily engaged in the provision of wealth management services. The Company operates its business through three segments. The Wealth Management Business segment is engaged in offering various investment products, including primarily domestic and overseas mutual fund products, private secondary products and other products as well as providing customized value-added financial services, including investor education and trust services. The Asset Management Business segment is engaged in managing clients’ investments in private equity, real estate, public securities, multi-strategy and other investment products. The Other Businesses segment includes lending services and other services. The Company conducts its business in the domestic and overseas markets.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Noah Holdings Releases H1 2026 CIO Report, AI Infrastructure as New Asset Allocation Cornerstone
- Shift in Wealth Management: Noah Holdings' H1 2026 CIO Report indicates a strategic shift in wealth management from maximizing short-term returns to preserving long-term stability, reflecting adjustments in response to macroeconomic uncertainties.
- AI Infrastructure Investment: The report emphasizes that AI infrastructure has become a cornerstone of strategic portfolios, with expected sustained spending on energy systems and digital infrastructure over the next 10-20 years, which will lower portfolio volatility and enhance cross-cycle stability.
- Three-Layer Allocation Framework: Noah's CIO Office introduces a three-layer allocation framework designed to integrate AI infrastructure into family portfolios, highlighting the importance of maintaining direction, dignity, and autonomy across all market conditions.
- Ongoing Professional Judgment: Since 2022, Noah has published ten CIO reports, creating a reusable judgment framework to navigate global macro shifts, continuing to provide families with professional judgment and long-term vision.
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Noah Holdings Releases H1 2026 CIO Report, AI Infrastructure as New Asset Allocation Cornerstone
- Shift in Wealth Management Strategy: Noah Holdings' H1 2026 CIO Report indicates a fundamental shift in wealth management objectives from maximizing short-term returns to ensuring long-term stability, highlighting the importance of AI infrastructure as a critical asset class that will influence investment directions over the next 10-20 years.
- Investment Value in AI Infrastructure: The report emphasizes that the investment value of AI infrastructure lies in its physical and operational foundations, including next-generation data centers and smart grids, which will lower portfolio volatility and enhance cross-cycle stability, thereby improving long-term security in family wealth management.
- Three-Layer Allocation Framework: Noah introduces a three-layer allocation framework designed to integrate core long-term assets, liquidity and risk management layers, and legacy structures to ensure continuity of family wealth across market cycles, reflecting a commitment to long-term family development.
- Ongoing Market Insights: Since 2022, Noah's CIO Office has published ten reports, creating a reusable judgment framework that aids families in maintaining direction and decision-making capacity amid global macro shifts, further solidifying its professional standing in the wealth management sector.
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