NFL Plans Talks with Non-Traditional Media for Game Rights
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 13h ago
0mins
Should l Buy GOOGL?
Source: CNBC
- New Media Opportunities: NFL Media Chief Hans Schroeder announced plans to negotiate with non-traditional media companies to explore selling live game rights, which could generate new revenue streams and expand the league's audience base.
- Rise of Digital Platforms: Schroeder highlighted that the NFL sold a game to YouTube for about $100 million last season, indicating that digital platforms now reach broadcast-level audiences, thus providing the NFL with more options and flexibility.
- International Game Expansion: The NFL plans to increase the number of international games to nine next season, a record high, with Schroeder stating that the league may sell a new package of some of these games to media partners as early as next year, enhancing brand visibility.
- Traditional Media Negotiations: The NFL is expected to begin discussions with traditional media partners, including Disney, Paramount Global, NBCUniversal, and Amazon, later this year regarding new media rights agreements, four years ahead of the current contract's opt-out clause, reflecting the league's focus on future media strategies.
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Analyst Views on GOOGL
Wall Street analysts forecast GOOGL stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for GOOGL is 338.25 USD with a low forecast of 279.00 USD and a high forecast of 390.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
34 Analyst Rating
27 Buy
7 Hold
0 Sell
Strong Buy
Current: 331.250
Low
279.00
Averages
338.25
High
390.00
Current: 331.250
Low
279.00
Averages
338.25
High
390.00
About GOOGL
Alphabet Inc. is a holding company. The Company's segments include Google Services, Google Cloud, and Other Bets. The Google Services segment includes products and services such as ads, Android, Chrome, devices, Google Maps, Google Play, Search, and YouTube. The Google Cloud segment includes infrastructure and platform services, collaboration tools, and other services for enterprise customers. Its Other Bets segment is engaged in the sale of healthcare-related services and Internet services. Its Google Cloud provides enterprise-ready cloud services, including Google Cloud Platform and Google Workspace. Google Cloud Platform provides access to solutions such as artificial intelligence (AI) offerings, including its AI infrastructure, Vertex AI platform, and Gemini for Google Cloud; cybersecurity, and data and analytics. Google Workspace includes cloud-based communication and collaboration tools for enterprises, such as Calendar, Gmail, Docs, Drive, and Meet.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Live Rights Negotiation: The NFL is planning discussions with non-traditional media companies about potentially selling live game rights, indicating its sensitivity to changes in the media ecosystem and aiming to broaden its audience base and revenue streams.
- New Strategic Signals: The $100 million deal with YouTube marks a new strategy in NFL's media partnerships, potentially encouraging more non-traditional partners to engage, thereby altering the landscape for traditional media.
- International Game Expansion: The league is set to increase its international slate to a record nine games next season and may sell a separate media package for some of these matchups, further expanding its global reach and attracting international viewers.
- Future Collaboration Opportunities: The NFL recognizes interest from smaller partners and other media players, planning to engage with these potential partners to explore new collaboration models, ensuring competitiveness in an evolving media environment.
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