Netflix Withdraws Counteroffer for WBD Assets
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 hour ago
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Should l Buy NFLX?
Source: CNBC
- Bidding Developments: Netflix announced it will not raise its counteroffer for Warner Bros. Discovery (WBD) assets, effectively clearing the way for Paramount's revised all-cash bid of $31 per share, indicating a strategic shift towards clarity in negotiations.
- Market Reaction: Following Netflix's announcement, its shares surged over 10% in after-hours trading, while Paramount's stock rose about 5%, reflecting investor optimism about the deal's prospects, despite WBD's stock falling by 1.39%.
- Merger Outlook: WBD CEO David Zaslav stated that the Paramount merger agreement would create “tremendous value” for shareholders, suggesting that the combined entity will possess enhanced market competitiveness and resource integration capabilities.
- AI Market Challenges: Despite Nvidia's strong earnings report failing to alleviate market concerns about artificial intelligence, its shares fell over 5%, dragging the Nasdaq Composite down more than 1%, indicating a lack of investor confidence in the AI sector's future.
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Analyst Views on NFLX
Wall Street analysts forecast NFLX stock price to rise
38 Analyst Rating
27 Buy
10 Hold
1 Sell
Moderate Buy
Current: 82.700
Low
92.00
Averages
114.18
High
150.00
Current: 82.700
Low
92.00
Averages
114.18
High
150.00
About NFLX
Netflix, Inc. is a provider of entertainment services. The Company acquires, licenses and produces content, including original programming. It provides paid memberships in over 190 countries offering television (TV) series, films and games across a variety of genres and languages. It allows members to play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time. The Company offers members the ability to receive streaming content through a host of Internet-connected devices, including TVs, digital video players, TV set-top boxes and mobile devices. It is engaged in scaling its streaming service, such as introducing games and advertising on its service, as well as offering live programming. It is developing technology and utilizing third-party cloud computing, technology and other services. The Company is also engaged in scaling its own studio operations to produce original content.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- User Growth and Revenue Increase: Netflix achieved 325 million subscribers in 2025, driving revenue to $45.2 billion, a 16% year-over-year increase, demonstrating its strong performance and ongoing appeal in the streaming market.
- Surge in Ad Revenue: Projected to double to $3 billion by 2026, Netflix's new advertising revenue stream will further enhance the company's financial stability and competitive position in the industry.
- Management Strategy Shift: In November 2022, Netflix launched an ad-supported subscription service, a move previously opposed by its founder, successfully attracting more price-sensitive users and showcasing the management's adaptability.
- Market Reaction and Risks: Despite Netflix's stock price rising over 20,000% in the past 20 years, it has fallen 24% since the December 5, 2022 announcement of the Warner Bros. Discovery deal, reflecting market concerns about the risks and uncertainties associated with such a significant transaction.
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- Acquisition Proposal Threat: Warner Bros. Discovery's board has formally acknowledged that Paramount Skydance's revised $31-per-share offer could lead to a superior proposal, marking a significant potential threat to Netflix's existing $82.7 billion agreement and indicating heightened market competition.
- Reverse Termination Fee Commitment: The new proposal includes a $7 billion reverse termination fee if regulators block the deal, along with a commitment to cover the $2.8 billion breakup fee owed to Netflix by Warner, highlighting the complexity and risks involved in the transaction.
- Founder's Mindset Reflection: Netflix co-founder Marc Randolph reflects on his entrepreneurial journey that began with mailing DVDs, emphasizing the need for entrepreneurs to embrace experimentation and adaptability, illustrating that success often arises from unexpected twists and turns.
- Opportunities in the AI Era: Randolph's optimistic view on AI suggests that it provides significant competitive advantages for startups by collapsing barriers set by large companies, encouraging young entrepreneurs to seize this historical opportunity and showcasing his confidence in the future.
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- Stock Price Surge: Netflix shares soared nearly 9% in after-hours trading, rising from Thursday's close of $84.59 to $92.77, reflecting investor confidence in the company's fundamental growth following its decision not to raise the offer for Warner Bros. Discovery.
- Financial Discipline: Analysts suggest that Netflix could still receive a $2.8 billion termination fee, which could be immediately redeployed into high-value content, particularly speculating on a potential entry into live sports, thereby enhancing its competitive edge in the streaming market.
- Market Expectations: Despite a year-to-date decline of 9.78% in Netflix's stock price, the market anticipates a rebound to around $100 per share, representing an 18% upside from Thursday's closing price, indicating investor optimism about the company's future growth prospects.
- Long-Term Performance: Although Netflix's stock has fallen 31.01% over the past six months, its solid quality ranking in the short and medium term demonstrates the company's resilience and potential for recovery amid market fluctuations.
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- Tech Stock Pressure: As Wall Street approaches the end of a volatile February, tech stocks are under renewed pressure, particularly Nvidia (NVDA), which experienced a selloff following its earnings report this week, reflecting investor concerns over AI disruption that could dampen market confidence.
- Merger Dynamics: Netflix (NFLX) has stepped aside from its bid for Warner Bros Discovery (WBD), potentially paving the way for a $111 billion merger with Paramount (PSKY), a strategic shift that could reshape the streaming industry landscape significantly.
- Market Sentiment Fluctuations: While retail sentiment towards the SPDR S&P 500 ETF (SPY) remains 'bullish', the Invesco QQQ Trust (QQQ) ETF appears 'bearish' amid high message volumes, indicating a divergence in market sentiment towards tech stocks.
- Economic Data Focus: Investors are set to closely monitor inflation data due at 8:30 AM ET and construction spending at 10 AM, as these economic indicators could serve as catalysts for market volatility and influence investment decisions.
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- Merger Process Allegations: Senator Elizabeth Warren has accused the Trump administration of corrupting the merger process between Netflix and Warner Bros. Discovery in favor of the Ellison family, highlighting the potential impact of political interference on business transactions.
- Stock Price Movement: Following Netflix's announcement that it would not raise its bid for Warner Bros., the company's stock rose 8.46% in after-hours trading, reflecting the market's complex reaction to the merger dynamics and investor sensitivity to deal developments.
- Antitrust Concerns: Warren previously criticized the Netflix-Warner Bros. merger as an 'anti-monopoly nightmare,' arguing it could lead to higher prices and fewer deals for consumers, emphasizing the importance of maintaining market competition.
- Stable Acquisition Bid: Despite Warner Bros. board deeming Paramount Skydance's $31 per share offer a 'superior proposal,' Netflix's co-CEOs stated they would not increase their bid from $27.75, indicating that the acquisition is not essential for the company's future, reflecting a cautious financial strategy.
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