Mogu greenlights strategic investment of up to $20M in digital currencies.
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Sep 11 2025
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Strategic Allocation: Mogu has approved a strategic allocation of up to $20 million in corporate assets to invest in digital currencies, focusing on Bitcoin, Ethereum, and Solana.
Board Authorization: The board of directors has authorized Chairman Chen Qi to decide on the timing and amount of the digital currency acquisitions.
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Analyst Views on MOGU
About MOGU
Mogu Inc is a holding company primarily engaged in the operation of the key opinion leader-driven (KOL-driven) online fashion and lifestyle platform Mogujie, as well as the provision of customized online branding solutions. The Company's platforms include mobile application and Weixin mini programs. The platforms provide various fashion content, including live video broadcasts, short-live videos, short-form videos, photography and online review community. The product portfolio primarily include beauty makeup, personal care, food, medical beauty, healthcare products, groceries, household suppliers and foods. The Company is also engaged in the provision of marketing services, Website operational services and financial services. The Company primarily conducts its business in the domestic market.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
MOGU Inc. Reports Key Highlights for H1 FY2026
- Revenue Growth: In the first half of fiscal year 2026, MOGU Inc. reported total revenues of RMB 68.7 million (approximately $9.6 million), reflecting an 11% year-over-year increase that underscores the company's stability and growth potential in the market.
- Significant GMV Increase: The gross merchandise value (GMV) associated with live video broadcasts surged by 24.3% year-over-year to RMB 1.734 billion (approximately $243.6 million), indicating the effectiveness of the company's KOL-driven e-commerce model.
- Reduced Operating Loss: The operating loss for the first half was RMB 32.0 million, an improvement from RMB 41.4 million in the same period last year, demonstrating the company's focus on cost control and efficiency enhancements.
- Net Income Turnaround: MOGU achieved a net income of RMB 50.5 million (approximately $7.1 million), contrasting sharply with a net loss of RMB 24.1 million in the prior year, highlighting a significant improvement in profitability.
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MOGU Reports Strong 1H 2025 Financial Results
- Earnings Performance: MOGU achieved a non-GAAP EPS of $0.77 for 1H 2025, indicating a significant enhancement in profitability and reflecting the company's strengthened competitive position in the market.
- Revenue Growth: The reported revenue of $9.6 million demonstrates an increase compared to the previous year, highlighting the effectiveness of its business model and sustained market demand.
- Live Video Business Growth: For the six months ended September 30, 2025, the GMV associated with live video broadcasts increased by 24.3% year-over-year to RMB 1,734 million (approximately $243.6 million), showcasing the strong growth potential of this segment.
- Overall GMV Performance: The total GMV for 1H 2025 reached RMB 1,790 million (approximately $251.4 million), reflecting a 24.1% year-over-year increase, further proving MOGU's ongoing expansion in the e-commerce sector and its rising market share.
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