MINISO Opens First Collectible Toy Store in Milan, Targeting Young Consumers
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 09 2025
0mins
Source: PRnewswire
- New Retail Concept: MINISO officially opened its first collectible toy store in Milan on December 6, marking the introduction of a new retail concept in Italy aimed at attracting young consumers.
- Market Positioning: Located on one of Milan's busiest shopping streets, the new store focuses on global IP creations and authentic collectibles, catering to the demand for unique products among young consumers, thereby enhancing the brand's influence in the local market.
- Consumer Experience: By providing an immersive retail experience, the store not only offers customers a dedicated space to explore and purchase collectibles but also strengthens the interaction between the brand and young consumers, promoting customer loyalty.
- Strategic Expansion: This store opening further solidifies MINISO's presence in the European market, demonstrating its commitment to global markets and laying the groundwork for future expansion in Italy and other European countries.
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Analyst Views on MNSO
Wall Street analysts forecast MNSO stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for MNSO is 25.55 USD with a low forecast of 23.00 USD and a high forecast of 27.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
4 Analyst Rating
4 Buy
0 Hold
0 Sell
Strong Buy
Current: 18.890
Low
23.00
Averages
25.55
High
27.00
Current: 18.890
Low
23.00
Averages
25.55
High
27.00
About MNSO
MINISO Group Holding Ltd is an investment holding company primarily engaged in the design, retail and wholesale of lifestyle products and toys. The brands include MINISO and TOP TOY. The MINISO brand primarily provides various lifestyle products, covering home decor, small electronics, textiles, accessories, beauty tools, toys, cosmetics, personal care, snacks, fragrance and perfumes, as well as stationery and gifts. The TOP TOY brand primarily provides toys, including blind boxes, toy bricks, model figures, three dimensional (3D) building blocks and collectible dolls. The Company primarily operates its businesses in the domestic market and overseas markets, including other parts of Asia, America and Europe.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
MINISO Brings Christmas Cheer to Bangkok's Siam Square, Closing Out a Strong Year in Thailand
- Festive Atmosphere Creation: MINISO's Christmas installation featuring YOYO at Bangkok's Siam Square includes a 60-meter-long promenade that attracts significant foot traffic, enhancing the brand's visibility in Thailand.
- Retail Expansion Success: In 2025, MINISO opened multiple new stores in Thailand, including its first flagship store, and launched over 5,000 new products, significantly increasing its market penetration.
- Innovative Brand Activities: By collaborating with popular IPs, MINISO introduced 15 new collections in Thailand, capturing widespread consumer attention and further solidifying its brand influence.
- Holiday Promotion Strategy: The opening of MINISO LAND combined with Christmas activities enhances the shopping experience for consumers, laying a solid foundation for continued growth in 2026.
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MNSO Surpasses Key Moving Average with Positive Momentum
52 Week Range: MNSO's stock has a 52-week low of $13.945 and a high of $27.71, with the last trade recorded at $20.01.
Moving Average Insight: The article mentions a resource for identifying other stocks that have recently crossed above their 200-day moving average.
Author's Perspective: The views expressed in the article are solely those of the author and do not necessarily represent Nasdaq, Inc.
Market Analysis Context: The information provided is part of a broader analysis of stock performance and market trends.
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