Meta Unveils Muse Spark 1.1 Update to Compete in AI Market
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 7 hours ago
0mins
Source: CNBC
- Model Launch: Meta unveiled Muse Spark 1.1 at the Bloomberg Tech conference in San Francisco, marking a significant advancement in its AI capabilities aimed at competing with OpenAI and Anthropic, thereby enhancing its market position.
- API Access Strategy: The new model's API is available through a developer portal in public preview, allowing users to sign up for integration instructions; however, access is currently limited to Meta's own platforms, potentially impacting market penetration.
- Pricing Strategy: Wang stated that Muse Spark 1.1's pricing is highly competitive, with new accounts starting with $20 in free credits, followed by charges of $1.25 per million input tokens and $4.25 per million output tokens, designed to attract high-volume users.
- Future Development Direction: Meta is developing a more powerful AI model, codenamed Watermelon, and has committed to releasing an open-source version of Muse Spark, demonstrating its long-term strategic commitment in the AI space despite pressure from investors.
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Analyst Views on META
Wall Street analysts forecast META stock price to rise
44 Analyst Rating
37 Buy
6 Hold
1 Sell
Strong Buy
Current: 615.580
Low
655.15
Averages
824.71
High
1117
Current: 615.580
Low
655.15
Averages
824.71
High
1117
About META
Meta Platforms, Inc. is building human connections, powered by artificial intelligence and immersive technologies. The Company's products enable people to connect and share with friends and family through mobile devices, personal computers, virtual reality (VR) and mixed reality (MR) headsets, augmented reality (AR), and wearables. It also helps people discover and learn about what is going on in the world around them, enabling people to share their experiences, ideas, photos, videos, and other content with audiences ranging from their closest family members and friends to the public at large. The Company's segments include Family of Apps (FoA) and Reality Labs (RL). FoA segment includes Facebook, Instagram, Messenger, WhatsApp and Threads. RL segment includes its virtual, augmented, and mixed reality related consumer hardware, software and content. Its product offerings in VR include its Meta Quest devices, as well as software and content available through the Meta Horizon Store.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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