MediaCo Holding Launches EstrellaTV Station WDYB-CD in Orlando, Florida
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 21 2026
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MediaCo Holding announced that EstrellaTV will launch television station WDYB-CD in Orlando, Florida. The station will officially launch on March 24. For the past 17 years, Hearst Television's WKCF 18.3 has served as the affiliate partner for EstrellaTV in Orlando. WDYB-CD will further advance EstrellaTV's strategy of expanding its footprint in high-growth Hispanic markets.
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Analyst Views on MDIA
About MDIA
MediaCo Holding Inc., its subsidiaries, and a variable interest entity, is an owned and operated multimedia company. The Company is focused on television, radio and digital advertising, premium programming and events. The Company manages its operations through two business segments: Audio and Video. The Company’s Audio Segment includes both MediaCo’s and Estrella’s radio stations serving New York City, NY, Los Angeles, CA, Houston, TX, and Dallas, TX demographic market areas that primarily target Black, Hispanic, and multicultural consumers. The Audio Segment derives revenues primarily from radio and digital advertising sales, but also generates revenues from events, including sponsorships and ticket sales, licensing, and syndication. The Company’s Video Segment includes Estrella’s television stations, offering an aggregation of Spanish-language programming, including originals, topical entertainment, reality, news, and comedy.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
EstrellaTV Announces 2026 Clausura Broadcast Schedule for Liga MX Matches
- Comprehensive Broadcast Plan: EstrellaTV has announced full coverage of Tigres and FC Juárez home matches throughout the 2026 Clausura season, running from January to April 2026, ensuring fans can watch every game.
- Multi-Platform Coverage: All matches will be aired on its linear network, FAST channel, and the EstrellaTV app, including pre-game, halftime, and post-game shows, significantly enhancing viewer engagement and experience.
- Major Market Reach: EstrellaTV will broadcast in local TV stations across major markets including Los Angeles, New York, Houston, Dallas, Miami, Chicago, and Denver, ensuring a broad audience base and strengthening brand presence.
- Free Viewing Convenience: COO René Santaella emphasized that fans can easily find EstrellaTV to watch games, highlighting the platform's user-friendly and accessible viewing experience.
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MediaCo Holding Inc. Launches Multicultural Audio Platform, Stock Surges 13.24%
- New Platform Launch: MediaCo has launched Sigma Audio Networks LLC, integrating multiple brands to provide advertisers access to diverse audiences, which is expected to enhance advertising revenue and market share.
- Viewership Growth: EstrellaTV achieved a 14% annual growth in 2025, particularly among the 18-49 age group, marking its first annual growth since 2018 and indicating increased appeal to younger audiences.
- Impressive Quarterly Performance: According to Nielsen data, EstrellaTV's fourth-quarter viewership increased by 57% compared to the same period in 2024, marking the largest quarterly year-over-year gain in the network's history, further solidifying its market position.
- Market Performance Analysis: MediaCo has a market capitalization of $55.22 million, with its stock down 37.04% over the past 12 months, reflecting weak investor sentiment; despite recent gains, the long-term trend suggests caution is warranted.
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