Marti Technologies Launches Ride-Hailing Service in 10 More Cities Throughout Türkiye
Expansion of Services: Marti Technologies has launched its ride-hailing service in 10 new cities across Türkiye, expanding its operations to 20 markets and now serving approximately 80% of the country's GDP.
Successful Growth: The company experienced higher-than-expected demand in its recent expansions, leading to a revised forecast for ride-hailing revenue contributions from outside Istanbul, increasing from 55% to 65%.
Long-Term Strategy: Marti plans to delay monetization of the newly added cities until at least 2026, focusing on rider and driver adoption while expanding its network.
Market Size Increase: Marti has raised its estimate of Türkiye's total ride-hailing market size to $4.0 billion annually, up from a previous estimate of $3.0 billion, reflecting the growing demand for ride-hailing services beyond Istanbul.
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Marti Sets 3.8M Riders and 485K Drivers Target by March 2026
- Significant User Growth: As of December 31, 2025, Marti's rider count reached 3.38 million, exceeding the target of 3.30 million, indicating strong demand for mobility services in Turkey, which is expected to further drive revenue growth.
- Driver Registrations Surge: The number of registered drivers grew by 26% from August to December 2025, reaching 450,000, demonstrating Marti's success in providing economic opportunities and enhancing its competitive position in the market.
- Market Expansion Strategy: Marti's services now span 20 markets across Turkey, covering approximately 80% of the country's GDP, reflecting nationwide demand growth and supporting the company's long-term development strategy.
- Enhanced Safety Measures: With an average driver rating of 4.8 stars and all drivers undergoing background checks, Marti not only boosts passenger safety but also enhances brand trust, which helps attract more users.









