LGBTQ+ Consumers Shift Spending Based on DEI Commitments
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 day ago
0mins
Source: Newsfilter
- Changing Consumer Trends: According to a survey by the Human Rights Campaign Foundation, 72% of LGBTQ+ consumers report reducing purchases from companies perceived to be scaling back on diversity and inclusion commitments, highlighting consumer sensitivity to corporate social responsibility.
- Brand Loyalty Shifts: The survey indicates that Target, Walmart, and Amazon are viewed as companies losing support, while Costco, Apple, and Kroger gained favor due to their strong DEI policies, reflecting the direct impact of brand image on consumer behavior.
- Significant Economic Impact: The National LGBT Chamber of Commerce estimates that LGBTQ+ consumers represent over $1.7 trillion in economic spending power in the U.S., compelling businesses to take their diversity and inclusion policies seriously to maintain market share.
- Corporate Responses and Challenges: While Amazon claims to continue supporting its employees and diverse customer base, Target faced backlash from both political sides over its DEI policies, leading to reduced sales in summer 2023, illustrating how corporate stances on DEI can significantly affect sales performance.
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Analyst Views on TGT
Wall Street analysts forecast TGT stock price to fall
26 Analyst Rating
8 Buy
14 Hold
4 Sell
Hold
Current: 127.810
Low
80.00
Averages
98.83
High
126.00
Current: 127.810
Low
80.00
Averages
98.83
High
126.00
About TGT
Target Corporation is a general merchandise retailer selling products to its guests through its stores and digital channels. The Company offers customers, referred to as guests, differentiated merchandise and everyday essentials at discounted prices. The majority of its stores offer a wide assortment of general merchandise and groceries. Its merchandise categories include apparel and accessories, beauty, food and beverage, hardlines, home furnishings and decor, household essentials, and other merchandise sales. Most of its stores are larger than over 170,000 square feet, offer a variety of general merchandise and a full line of groceries comparable to traditional supermarkets. Its digital channels include merchandise assortment, including many items found in its stores, along with a complementary assortment sold by the Company and third parties through our Target Plus digital marketplace. Its brands include A New Day, All in Motion, Art Class, Auden, Ava & Viv, among others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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See More
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- Sales Channels: The collection will launch on June 28 across Target's online platform, most stores, and select Hollister locations, expected to attract more customers and enhance the shopping experience.
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See More
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- Strategic Expansion: Hollister aims to evolve into a lifestyle brand by broadening its product line, attracting new customers, and encouraging existing shoppers to spend more, thereby achieving organic growth.
- Collaboration Model: Hollister and Target are co-designing products, with Target handling manufacturing; the collaboration is set to last at least through next year, with new drops planned for the fall, holiday, and spring seasons to enhance brand visibility.
See More
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See More
