LEIFRAS Partners with Japan Sport Association for Youth Sports Development
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 hour ago
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- Partnership Agreement: LEIFRAS has signed a partnership agreement with the Japan Sport Association to become an official partner starting April 2026, aiming to enhance youth sports education by leveraging JSPO's nationwide network and Leifras' on-site expertise to improve sports environments for children in Japan.
- Addressing Social Needs: With Japan facing declining birth rates and a shortage of instructors, Leifras aims to meet the needs of 650,000 youth sports group members and their coaches by providing high-quality educational services, thereby promoting the social value of sports.
- Support for National Events: Leifras plans to raise awareness of sports through participation in major events like the Japan Games, advocating for the philosophy of
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About LFS
Leifras Co Ltd is a Tokyo-based company mainly engaged in the children's sports school business and school club support business. It operates in two divisions. The sports division includes the sports school business, event business, and alliance business. The sports school business operates sports schools. The event business aims to develop children's human skills and revitalize local communities through sports and other experiential activities and events. The alliance business partners with professional sports teams and operates joint schools. The social division includes the school club support business, which provides sports coaching in school club activities and physical education classes, the community collaboration business, which promotes local sports, the LEIF after-school day care service business, which supports children with disabilities and developmental characteristics through soccer therapy, and the healthcare business, which provides exercise programs for the elderly.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
LEIFRAS Leads in Sports Education in Japan
- Market Leadership: According to a survey by Tokyo Shoko Research, as of December 31, 2025, LEIFRAS ranked No. 1 in Japan for children's sports school membership, number of schools, and schools managing club activities, highlighting its sustained growth and leadership in the sports education market.
- Sustained Membership Growth: LEIFRAS has maintained its position as the top provider of children's sports schools without its own facilities for four consecutive years, indicating its success in meeting the needs of parents and children, thereby further solidifying its market share.
- Club Activity Management: For two consecutive years, LEIFRAS has ranked No. 1 in managing school club activities, offering comprehensive support services that ensure student safety and enhance collaboration between schools and communities, thereby promoting a sense of social responsibility.
- Innovative Educational Philosophy: LEIFRAS emphasizes a teaching principle of “acknowledge, praise, encourage, and motivate,” which not only imparts technical skills but also fosters non-cognitive skills in children, aiming for holistic development and enhancing its competitive edge in the education sector.
See More
LEIFRAS Partners with Japan Sport Association to Enhance Youth Sports
- Partnership Agreement: LEIFRAS has signed a partnership agreement with the Japan Sport Association to become an official partner in the Sports Active Partner Program starting April 2026, aiming to leverage JSPO's network and Leifras' expertise in youth sports education to enhance sports infrastructure in Japan.
- Addressing Social Needs: Japan is facing social issues such as declining birth rates and a shortage of instructors, and through this collaboration, Leifras intends to harness the power of the private sector to actively address these challenges and promote sports activities.
- Access to Projects: As an official partner, Leifras will gain access to JSPO's
See More
LEIFRAS Partners with Japan Sport Association for Youth Sports Development
- Partnership Agreement: LEIFRAS has signed a partnership agreement with the Japan Sport Association to become an official partner starting April 2026, aiming to enhance youth sports education by leveraging JSPO's nationwide network and Leifras' on-site expertise to improve sports environments for children in Japan.
- Addressing Social Needs: With Japan facing declining birth rates and a shortage of instructors, Leifras aims to meet the needs of 650,000 youth sports group members and their coaches by providing high-quality educational services, thereby promoting the social value of sports.
- Support for National Events: Leifras plans to raise awareness of sports through participation in major events like the Japan Games, advocating for the philosophy of
See More
LEIFRAS Leads in Sports Education in Japan
- Market Leadership: According to a survey by Tokyo Shoko Research, as of December 31, 2025, LEIFRAS ranked No. 1 in Japan for sports school membership, number of schools, and schools managing club activities, underscoring the company's sustained growth and leadership in the sports education market.
- Non-Cognitive Skills Development: LEIFRAS offers 13 different sports programs for children, focusing on not only technical instruction but also fostering non-cognitive skills such as perseverance, compassion, and teamwork through its teaching philosophy of 'acknowledge, praise, encourage, and motivate,' which has garnered strong support from parents and the community.
- Community Club Activity Transition: To address sustainability challenges in Japanese schools, LEIFRAS provides comprehensive club activity support services, ensuring that only instructors who have completed the company's training and certification can lead activities, thereby enhancing student safety and activity quality.
- Commitment to Social Responsibility: LEIFRAS's social business model emphasizes not only sports education but also dispatching coaches to meet community needs, promoting physical health and social inclusion, which demonstrates the company's commitment and impact in addressing societal challenges.
See More
Leifras Releases Milabo Data Analysis Supporting Education Philosophy
- Non-Cognitive Skills and Sports Affinity: A survey of 126 children at Hachioji City Takane Elementary School revealed a significant correlation (r=0.34) between a positive attitude towards sports and the development of non-cognitive skills, indicating that mindset is more influential than physical ability in skill enhancement.
- Five Non-Cognitive Skills Enhanced: The study demonstrated that a positive attitude towards sports positively impacts all five defined non-cognitive skills: Courtesy, Leadership, Cooperativeness, Self-Management, and Problem-Solving, underscoring the importance of sports in education.
- Impact on Self-Management and Problem-Solving: Among the five skills, the strongest correlations were found in Self-Management (r=0.39) and Problem-Solving (r=0.29), suggesting that a love for sports significantly contributes to children's self-regulation and resilience.
- Ongoing Implementation of Educational Philosophy: Leifras plans to continue its educational philosophy that fosters intrinsic motivation and passion for sports, further validating the effectiveness of its methodology in supporting children's holistic development.
See More
Leifras Releases Milabo Data Analysis Supporting Education Philosophy
- Non-Cognitive Skills and Sports Affinity: A survey of 126 students at Hachioji City Takane Elementary School revealed a significant correlation (r=0.34) between a positive attitude towards sports and the development of non-cognitive skills, indicating that mindset is more influential than physical ability in skill enhancement.
- Five Skill Factors Enhanced: The study demonstrated that a positive sports attitude positively impacts all five non-cognitive skill factors (Courtesy, Leadership, Cooperativeness, Self-Management, and Problem-Solving), highlighting the critical role of sports in children's holistic development.
- Impact on Self-Regulation and Problem-Solving: Among the five skills, the strongest correlations were found in Self-Management (r=0.39) and Problem-Solving (r=0.29), suggesting that a love for sports significantly contributes to children's self-regulation and resilience.
- Validation of Educational Philosophy: The analysis reaffirms how Leifras' educational philosophy fosters child development, with plans to further visualize data through the Milabo system to enhance educational outcomes and strengthen a data-driven service model.
See More
LEIFRAS Leads in Sports Education in Japan
- Market Leadership: According to a survey by Tokyo Shoko Research, as of December 31, 2025, LEIFRAS ranked No. 1 in Japan for children's sports school membership, number of schools, and schools managing club activities, highlighting its sustained growth and leadership in the sports education market.
- Sustained Membership Growth: LEIFRAS has maintained its position as the top provider of children's sports schools without its own facilities for four consecutive years, indicating its success in meeting the needs of parents and children, thereby further solidifying its market share.
- Club Activity Management: For two consecutive years, LEIFRAS has ranked No. 1 in managing school club activities, offering comprehensive support services that ensure student safety and enhance collaboration between schools and communities, thereby promoting a sense of social responsibility.
- Innovative Educational Philosophy: LEIFRAS emphasizes a teaching principle of “acknowledge, praise, encourage, and motivate,” which not only imparts technical skills but also fosters non-cognitive skills in children, aiming for holistic development and enhancing its competitive edge in the education sector.
See More
LEIFRAS Partners with Japan Sport Association to Enhance Youth Sports
- Partnership Agreement: LEIFRAS has signed a partnership agreement with the Japan Sport Association to become an official partner in the Sports Active Partner Program starting April 2026, aiming to leverage JSPO's network and Leifras' expertise in youth sports education to enhance sports infrastructure in Japan.
- Addressing Social Needs: Japan is facing social issues such as declining birth rates and a shortage of instructors, and through this collaboration, Leifras intends to harness the power of the private sector to actively address these challenges and promote sports activities.
- Access to Projects: As an official partner, Leifras will gain access to JSPO's
See More
LEIFRAS Partners with Japan Sport Association for Youth Sports Development
- Partnership Agreement: LEIFRAS has signed a partnership agreement with the Japan Sport Association to become an official partner starting April 2026, aiming to enhance youth sports education by leveraging JSPO's nationwide network and Leifras' on-site expertise to improve sports environments for children in Japan.
- Addressing Social Needs: With Japan facing declining birth rates and a shortage of instructors, Leifras aims to meet the needs of 650,000 youth sports group members and their coaches by providing high-quality educational services, thereby promoting the social value of sports.
- Support for National Events: Leifras plans to raise awareness of sports through participation in major events like the Japan Games, advocating for the philosophy of
See More
LEIFRAS Leads in Sports Education in Japan
- Market Leadership: According to a survey by Tokyo Shoko Research, as of December 31, 2025, LEIFRAS ranked No. 1 in Japan for sports school membership, number of schools, and schools managing club activities, underscoring the company's sustained growth and leadership in the sports education market.
- Non-Cognitive Skills Development: LEIFRAS offers 13 different sports programs for children, focusing on not only technical instruction but also fostering non-cognitive skills such as perseverance, compassion, and teamwork through its teaching philosophy of 'acknowledge, praise, encourage, and motivate,' which has garnered strong support from parents and the community.
- Community Club Activity Transition: To address sustainability challenges in Japanese schools, LEIFRAS provides comprehensive club activity support services, ensuring that only instructors who have completed the company's training and certification can lead activities, thereby enhancing student safety and activity quality.
- Commitment to Social Responsibility: LEIFRAS's social business model emphasizes not only sports education but also dispatching coaches to meet community needs, promoting physical health and social inclusion, which demonstrates the company's commitment and impact in addressing societal challenges.
See More
Leifras Releases Milabo Data Analysis Supporting Education Philosophy
- Non-Cognitive Skills and Sports Affinity: A survey of 126 children at Hachioji City Takane Elementary School revealed a significant correlation (r=0.34) between a positive attitude towards sports and the development of non-cognitive skills, indicating that mindset is more influential than physical ability in skill enhancement.
- Five Non-Cognitive Skills Enhanced: The study demonstrated that a positive attitude towards sports positively impacts all five defined non-cognitive skills: Courtesy, Leadership, Cooperativeness, Self-Management, and Problem-Solving, underscoring the importance of sports in education.
- Impact on Self-Management and Problem-Solving: Among the five skills, the strongest correlations were found in Self-Management (r=0.39) and Problem-Solving (r=0.29), suggesting that a love for sports significantly contributes to children's self-regulation and resilience.
- Ongoing Implementation of Educational Philosophy: Leifras plans to continue its educational philosophy that fosters intrinsic motivation and passion for sports, further validating the effectiveness of its methodology in supporting children's holistic development.
See More
Leifras Releases Milabo Data Analysis Supporting Education Philosophy
- Non-Cognitive Skills and Sports Affinity: A survey of 126 students at Hachioji City Takane Elementary School revealed a significant correlation (r=0.34) between a positive attitude towards sports and the development of non-cognitive skills, indicating that mindset is more influential than physical ability in skill enhancement.
- Five Skill Factors Enhanced: The study demonstrated that a positive sports attitude positively impacts all five non-cognitive skill factors (Courtesy, Leadership, Cooperativeness, Self-Management, and Problem-Solving), highlighting the critical role of sports in children's holistic development.
- Impact on Self-Regulation and Problem-Solving: Among the five skills, the strongest correlations were found in Self-Management (r=0.39) and Problem-Solving (r=0.29), suggesting that a love for sports significantly contributes to children's self-regulation and resilience.
- Validation of Educational Philosophy: The analysis reaffirms how Leifras' educational philosophy fosters child development, with plans to further visualize data through the Milabo system to enhance educational outcomes and strengthen a data-driven service model.
See More
