LEIFRAS Leads in Sports Education in Japan
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 hour ago
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Should l Buy LFS?
Source: PRnewswire
- Market Leadership: According to a survey by Tokyo Shoko Research, as of December 31, 2025, LEIFRAS ranked No. 1 in Japan for sports school membership, number of schools, and schools managing club activities, underscoring the company's sustained growth and leadership in the sports education market.
- Non-Cognitive Skills Development: LEIFRAS offers 13 different sports programs for children, focusing on not only technical instruction but also fostering non-cognitive skills such as perseverance, compassion, and teamwork through its teaching philosophy of 'acknowledge, praise, encourage, and motivate,' which has garnered strong support from parents and the community.
- Community Club Activity Transition: To address sustainability challenges in Japanese schools, LEIFRAS provides comprehensive club activity support services, ensuring that only instructors who have completed the company's training and certification can lead activities, thereby enhancing student safety and activity quality.
- Commitment to Social Responsibility: LEIFRAS's social business model emphasizes not only sports education but also dispatching coaches to meet community needs, promoting physical health and social inclusion, which demonstrates the company's commitment and impact in addressing societal challenges.
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About LFS
Leifras Co Ltd is a Tokyo-based company mainly engaged in the children's sports school business and school club support business. It operates in two divisions. The sports division includes the sports school business, event business, and alliance business. The sports school business operates sports schools. The event business aims to develop children's human skills and revitalize local communities through sports and other experiential activities and events. The alliance business partners with professional sports teams and operates joint schools. The social division includes the school club support business, which provides sports coaching in school club activities and physical education classes, the community collaboration business, which promotes local sports, the LEIF after-school day care service business, which supports children with disabilities and developmental characteristics through soccer therapy, and the healthcare business, which provides exercise programs for the elderly.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
LEIFRAS Leads in Sports Education in Japan
- Market Leadership: According to a survey by Tokyo Shoko Research, as of December 31, 2025, LEIFRAS ranked No. 1 in Japan for children's sports school membership, number of schools, and schools managing club activities, highlighting its sustained growth and leadership in the sports education market.
- Sustained Membership Growth: LEIFRAS has maintained its position as the top provider of children's sports schools without its own facilities for four consecutive years, indicating its success in meeting the needs of parents and children, thereby further solidifying its market share.
- Club Activity Management: For two consecutive years, LEIFRAS has ranked No. 1 in managing school club activities, offering comprehensive support services that ensure student safety and enhance collaboration between schools and communities, thereby promoting a sense of social responsibility.
- Innovative Educational Philosophy: LEIFRAS emphasizes a teaching principle of “acknowledge, praise, encourage, and motivate,” which not only imparts technical skills but also fosters non-cognitive skills in children, aiming for holistic development and enhancing its competitive edge in the education sector.
See More
LEIFRAS Leads in Sports Education in Japan
- Market Leadership: According to a survey by Tokyo Shoko Research, as of December 31, 2025, LEIFRAS ranked No. 1 in Japan for sports school membership, number of schools, and schools managing club activities, underscoring the company's sustained growth and leadership in the sports education market.
- Non-Cognitive Skills Development: LEIFRAS offers 13 different sports programs for children, focusing on not only technical instruction but also fostering non-cognitive skills such as perseverance, compassion, and teamwork through its teaching philosophy of 'acknowledge, praise, encourage, and motivate,' which has garnered strong support from parents and the community.
- Community Club Activity Transition: To address sustainability challenges in Japanese schools, LEIFRAS provides comprehensive club activity support services, ensuring that only instructors who have completed the company's training and certification can lead activities, thereby enhancing student safety and activity quality.
- Commitment to Social Responsibility: LEIFRAS's social business model emphasizes not only sports education but also dispatching coaches to meet community needs, promoting physical health and social inclusion, which demonstrates the company's commitment and impact in addressing societal challenges.
See More
Leifras Releases Milabo Data Analysis Supporting Education Philosophy
- Non-Cognitive Skills and Sports Affinity: A survey of 126 children at Hachioji City Takane Elementary School revealed a significant correlation (r=0.34) between a positive attitude towards sports and the development of non-cognitive skills, indicating that mindset is more influential than physical ability in skill enhancement.
- Five Non-Cognitive Skills Enhanced: The study demonstrated that a positive attitude towards sports positively impacts all five defined non-cognitive skills: Courtesy, Leadership, Cooperativeness, Self-Management, and Problem-Solving, underscoring the importance of sports in education.
- Impact on Self-Management and Problem-Solving: Among the five skills, the strongest correlations were found in Self-Management (r=0.39) and Problem-Solving (r=0.29), suggesting that a love for sports significantly contributes to children's self-regulation and resilience.
- Ongoing Implementation of Educational Philosophy: Leifras plans to continue its educational philosophy that fosters intrinsic motivation and passion for sports, further validating the effectiveness of its methodology in supporting children's holistic development.
See More
Leifras Releases Milabo Data Analysis Supporting Education Philosophy
- Non-Cognitive Skills and Sports Affinity: A survey of 126 students at Hachioji City Takane Elementary School revealed a significant correlation (r=0.34) between a positive attitude towards sports and the development of non-cognitive skills, indicating that mindset is more influential than physical ability in skill enhancement.
- Five Skill Factors Enhanced: The study demonstrated that a positive sports attitude positively impacts all five non-cognitive skill factors (Courtesy, Leadership, Cooperativeness, Self-Management, and Problem-Solving), highlighting the critical role of sports in children's holistic development.
- Impact on Self-Regulation and Problem-Solving: Among the five skills, the strongest correlations were found in Self-Management (r=0.39) and Problem-Solving (r=0.29), suggesting that a love for sports significantly contributes to children's self-regulation and resilience.
- Validation of Educational Philosophy: The analysis reaffirms how Leifras' educational philosophy fosters child development, with plans to further visualize data through the Milabo system to enhance educational outcomes and strengthen a data-driven service model.
See More
LEIFRAS Releases Educational Support Videos Highlighting Community Engagement
- Video Release Background: LEIFRAS has released two business introduction videos showcasing the real-world implementation of its school club support and after-school daycare services, aimed at addressing Japan's social challenges of long teacher working hours and increasing demand for child developmental support.
- School Club Support Business: The first video focuses on how the company is transforming school club activities in anticipation of the 2026 reform implementation period, demonstrating sustainable infrastructure development under the guidance of the Ministry of Education, Culture, Sports, Science and Technology of Japan.
- After-school Daycare Service Mechanism: The second video highlights the development of 'sociality' and 'independence' through the LEIF after-school daycare service, particularly emphasizing the role of sports therapy in promoting children's holistic development.
- Future Outlook: The company plans to utilize these videos in proposals to local governments and boards of education, enhancing transparency and trust in its services while continuing to contribute to the improvement of Japan's education and welfare environment.
See More
LEIFRAS Releases Educational Videos Showcasing Social Impact
- School Club Support Business: LEIFRAS's business video illustrates how it enhances school club activities through dedicated managers and a beneficiary payment model, alleviating teachers' workloads and promoting holistic student development in anticipation of the 2026 reform implementation period.
- After-school Daycare Service Innovation: The video highlights how the LEIF daycare service employs sports therapy, particularly soccer, to teach children social rules and cooperation in a fun environment, thereby boosting their self-esteem and peer support capabilities.
- Positive Parent Feedback: Parents share testimonials about the LEIF program's positive impact on their children, particularly the unique integration of sports and education, which has proven effective in enhancing children's confidence and further solidifying parental trust in the service.
- Future Development Plans: LEIFRAS intends to use these videos in proposals to local governments and educational boards to enhance transparency and trust in its services, continuing its commitment to improving Japan's education and welfare environment while fulfilling its social responsibility.
See More
LEIFRAS Leads in Sports Education in Japan
- Market Leadership: According to a survey by Tokyo Shoko Research, as of December 31, 2025, LEIFRAS ranked No. 1 in Japan for children's sports school membership, number of schools, and schools managing club activities, highlighting its sustained growth and leadership in the sports education market.
- Sustained Membership Growth: LEIFRAS has maintained its position as the top provider of children's sports schools without its own facilities for four consecutive years, indicating its success in meeting the needs of parents and children, thereby further solidifying its market share.
- Club Activity Management: For two consecutive years, LEIFRAS has ranked No. 1 in managing school club activities, offering comprehensive support services that ensure student safety and enhance collaboration between schools and communities, thereby promoting a sense of social responsibility.
- Innovative Educational Philosophy: LEIFRAS emphasizes a teaching principle of “acknowledge, praise, encourage, and motivate,” which not only imparts technical skills but also fosters non-cognitive skills in children, aiming for holistic development and enhancing its competitive edge in the education sector.
See More
LEIFRAS Leads in Sports Education in Japan
- Market Leadership: According to a survey by Tokyo Shoko Research, as of December 31, 2025, LEIFRAS ranked No. 1 in Japan for sports school membership, number of schools, and schools managing club activities, underscoring the company's sustained growth and leadership in the sports education market.
- Non-Cognitive Skills Development: LEIFRAS offers 13 different sports programs for children, focusing on not only technical instruction but also fostering non-cognitive skills such as perseverance, compassion, and teamwork through its teaching philosophy of 'acknowledge, praise, encourage, and motivate,' which has garnered strong support from parents and the community.
- Community Club Activity Transition: To address sustainability challenges in Japanese schools, LEIFRAS provides comprehensive club activity support services, ensuring that only instructors who have completed the company's training and certification can lead activities, thereby enhancing student safety and activity quality.
- Commitment to Social Responsibility: LEIFRAS's social business model emphasizes not only sports education but also dispatching coaches to meet community needs, promoting physical health and social inclusion, which demonstrates the company's commitment and impact in addressing societal challenges.
See More
Leifras Releases Milabo Data Analysis Supporting Education Philosophy
- Non-Cognitive Skills and Sports Affinity: A survey of 126 children at Hachioji City Takane Elementary School revealed a significant correlation (r=0.34) between a positive attitude towards sports and the development of non-cognitive skills, indicating that mindset is more influential than physical ability in skill enhancement.
- Five Non-Cognitive Skills Enhanced: The study demonstrated that a positive attitude towards sports positively impacts all five defined non-cognitive skills: Courtesy, Leadership, Cooperativeness, Self-Management, and Problem-Solving, underscoring the importance of sports in education.
- Impact on Self-Management and Problem-Solving: Among the five skills, the strongest correlations were found in Self-Management (r=0.39) and Problem-Solving (r=0.29), suggesting that a love for sports significantly contributes to children's self-regulation and resilience.
- Ongoing Implementation of Educational Philosophy: Leifras plans to continue its educational philosophy that fosters intrinsic motivation and passion for sports, further validating the effectiveness of its methodology in supporting children's holistic development.
See More
Leifras Releases Milabo Data Analysis Supporting Education Philosophy
- Non-Cognitive Skills and Sports Affinity: A survey of 126 students at Hachioji City Takane Elementary School revealed a significant correlation (r=0.34) between a positive attitude towards sports and the development of non-cognitive skills, indicating that mindset is more influential than physical ability in skill enhancement.
- Five Skill Factors Enhanced: The study demonstrated that a positive sports attitude positively impacts all five non-cognitive skill factors (Courtesy, Leadership, Cooperativeness, Self-Management, and Problem-Solving), highlighting the critical role of sports in children's holistic development.
- Impact on Self-Regulation and Problem-Solving: Among the five skills, the strongest correlations were found in Self-Management (r=0.39) and Problem-Solving (r=0.29), suggesting that a love for sports significantly contributes to children's self-regulation and resilience.
- Validation of Educational Philosophy: The analysis reaffirms how Leifras' educational philosophy fosters child development, with plans to further visualize data through the Milabo system to enhance educational outcomes and strengthen a data-driven service model.
See More
LEIFRAS Releases Educational Support Videos Highlighting Community Engagement
- Video Release Background: LEIFRAS has released two business introduction videos showcasing the real-world implementation of its school club support and after-school daycare services, aimed at addressing Japan's social challenges of long teacher working hours and increasing demand for child developmental support.
- School Club Support Business: The first video focuses on how the company is transforming school club activities in anticipation of the 2026 reform implementation period, demonstrating sustainable infrastructure development under the guidance of the Ministry of Education, Culture, Sports, Science and Technology of Japan.
- After-school Daycare Service Mechanism: The second video highlights the development of 'sociality' and 'independence' through the LEIF after-school daycare service, particularly emphasizing the role of sports therapy in promoting children's holistic development.
- Future Outlook: The company plans to utilize these videos in proposals to local governments and boards of education, enhancing transparency and trust in its services while continuing to contribute to the improvement of Japan's education and welfare environment.
See More
LEIFRAS Releases Educational Videos Showcasing Social Impact
- School Club Support Business: LEIFRAS's business video illustrates how it enhances school club activities through dedicated managers and a beneficiary payment model, alleviating teachers' workloads and promoting holistic student development in anticipation of the 2026 reform implementation period.
- After-school Daycare Service Innovation: The video highlights how the LEIF daycare service employs sports therapy, particularly soccer, to teach children social rules and cooperation in a fun environment, thereby boosting their self-esteem and peer support capabilities.
- Positive Parent Feedback: Parents share testimonials about the LEIF program's positive impact on their children, particularly the unique integration of sports and education, which has proven effective in enhancing children's confidence and further solidifying parental trust in the service.
- Future Development Plans: LEIFRAS intends to use these videos in proposals to local governments and educational boards to enhance transparency and trust in its services, continuing its commitment to improving Japan's education and welfare environment while fulfilling its social responsibility.
See More
