Lead Real Estate's ENT TERRACE Wins 'Luxury Apartments of the Year' Just 10 Months Post-Opening
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 24 2025
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Source: Globenewswire
- Award Recognition: Lead Real Estate's ENT TERRACE GINZA PREMIUM was named 'Luxury Apartments of the Year in Kantō' at the Travel & Hospitality Awards 2025, just ten months after its grand opening on December 16, 2024, highlighting the company's strong positioning in Japan's growing tourism market.
- Market Demand: According to the Japan National Tourism Organization, Japan welcomed approximately 28.5 million international visitors in the first half of 2025, a 21% increase year-over-year, indicating a sustained demand for high-quality extended-stay accommodations that ENT TERRACE GINZA PREMIUM effectively addresses.
- Unique Design: The luxury apartment hotel features six 40-square-meter rooms, each occupying an entire floor and equipped with full kitchens and traditional tatami spaces, catering to international travelers' evolving preferences for privacy and wellness, thereby enhancing its competitive edge in Tokyo's hospitality market.
- Future Expansion Plans: Lead Real Estate plans to launch new hotel brand series in December 2025 and April 2028, further expanding its footprint in the premium hospitality sector, demonstrating the company's ongoing commitment to elevating luxury living and hospitality experiences in Japan.
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About LRE
Lead Real Estate Co Ltd is engaged in the real estate development and sales business. The real estate for sale housing business selects lands and provides single-family houses. The investment property development business newly develops and sells a new residential building. The real estate value improvement business conducts acquisition and value-up of detached houses and investment real estate. The digital transformation business provides global developer services. The Eco reform business is engaged in the remodeling business using energy-saving materials. The overseas business invests in and acquires overseas residential and investment real estate. The holding real estate for investment business owns real estate for investment. The commercial investment business invests in stocks as a shareholder in venture companies. The hotel and inn business operates directly managed hotels and ryokans. The specific joint real estate ventures business invests and manages properties.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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