Las Vegas Poised to Host 2029 Super Bowl, Boosting Tourism
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 hour ago
0mins
Should l Buy MGM?
Source: seekingalpha
- Tourism Value Boost: Las Vegas is considered a strong contender for hosting the 2029 Super Bowl, which is expected to bring high-value tourism to the city and the Strip, further driving economic recovery.
- Significant Economic Impact: During the 2024 Super Bowl, Las Vegas attracted approximately 330,000 visitors, generating around $606 million in net visitor spending, leading to nearly $1 billion in total economic impact, showcasing the event's strong demand for hotels and tourism.
- Strong Hotel Performance: Major resorts saw average nightly rates approaching four figures during the Super Bowl weekend, with record or near-record average daily rates (ADR) and revenue per available room (RevPAR), reflecting robust market demand.
- Gaming Revenue Growth: Nevada sportsbooks handled approximately $185.6 million in bets during the game, while high-end guests in Las Vegas significantly increased their spending on table games, nightlife, and dining, further boosting both gaming and non-gaming revenues.
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Analyst Views on MGM
Wall Street analysts forecast MGM stock price to rise
14 Analyst Rating
5 Buy
7 Hold
2 Sell
Hold
Current: 37.490
Low
29.00
Averages
40.31
High
56.00
Current: 37.490
Low
29.00
Averages
40.31
High
56.00
About MGM
MGM Resorts International is a global gaming and entertainment company with national and international locations featuring hotels and casinos, meetings and conference spaces, live and theatrical entertainment experiences, and a range of restaurant, nightlife and retail offerings. The Company’s segments include Las Vegas Strip Resorts, Regional Operations, MGM China, and MGM Digital. The Las Vegas Strip Resorts segment consists of Aria, Bellagio, The Cosmopolitan of Las Vegas, MGM Grand Las Vegas, Mandalay Bay, Luxor, New York-New York, Excalibur, and Park MGM. The Regional Operations segment consists of MGM Grand Detroit in Detroit, Michigan; Beau Rivage in Biloxi, Mississippi; Gold Strike Tunica in Tunica; Borgata in Atlantic City, New Jersey; MGM National Harbor in Prince George’s County, Maryland; MGM Springfield in Springfield, Massachusetts; Empire City in Yonkers, New York, and others. MGM Digital is its online gaming portfolio which is primarily comprised of LeoVegas.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- All-Inclusive Experience Launch: MGM Resorts International introduces an all-inclusive vacation package in Las Vegas starting at $330, which includes hotel stay, dining, entertainment, and parking, aimed at simplifying travel planning and enhancing customer satisfaction.
- Flexible Booking Options: The package is available for booking now for stays starting April 6, with no date restrictions, ensuring broad availability throughout the year to meet the demand during the spring and summer travel peak.
- Family-Friendly Policy: While the package is designed for two guests, it accommodates up to four, with children under 10 receiving free meals, further appealing to family demographics and enhancing market competitiveness.
- Brand Value Enhancement: By integrating multiple services, MGM Resorts not only improves customer experience but also strengthens customer loyalty through a rewards points program, further solidifying its position in the high-end travel market.
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- Tourism Value Boost: Las Vegas is considered a strong contender for hosting the 2029 Super Bowl, which is expected to bring high-value tourism to the city and the Strip, further driving economic recovery.
- Significant Economic Impact: During the 2024 Super Bowl, Las Vegas attracted approximately 330,000 visitors, generating around $606 million in net visitor spending, leading to nearly $1 billion in total economic impact, showcasing the event's strong demand for hotels and tourism.
- Strong Hotel Performance: Major resorts saw average nightly rates approaching four figures during the Super Bowl weekend, with record or near-record average daily rates (ADR) and revenue per available room (RevPAR), reflecting robust market demand.
- Gaming Revenue Growth: Nevada sportsbooks handled approximately $185.6 million in bets during the game, while high-end guests in Las Vegas significantly increased their spending on table games, nightlife, and dining, further boosting both gaming and non-gaming revenues.
See More
- Legislative Proposal: Senators Jeff Merkley and Elizabeth Warren, along with Rep. Jamie Raskin, have introduced the STOP Corrupt Bets Act, aimed at banning prediction market bets on elections, government actions, and sports, highlighting increasing scrutiny on these platforms.
- Corruption Risks: Merkley emphasized that allowing individuals to place well-timed bets on congressional bills or military actions creates ripe conditions for corruption and undermines public trust, potentially affecting the integrity of democratic institutions.
- Market Regulation: The new bill imposes broader restrictions on prediction markets than previous measures, clarifying that these markets contradict the intent of federal trading laws and returning regulatory power over gambling to the states, addressing existing legal loopholes.
- Industry Response: Prediction market platform Kalshi criticized the legislation, claiming it is driven by casino interests threatened by competition, reflecting strong opposition within the industry and concerns about the future of prediction markets.
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- All-Inclusive Package Launch: MGM Resorts has announced an all-inclusive Las Vegas package that includes a two-night stay at Luxor or Excalibur, six meals, two show tickets, two Big Apple Coaster rides, and self-parking for one vehicle, aimed at simplifying guest spending experiences.
- Dynamic Pricing Strategy: The package is available for immediate booking for stays starting April 6, utilizing dynamic pricing with no blackout dates, and is sold directly through MGM channels, avoiding intermediary fees from online travel agencies.
- Addressing Tourism Decline: In response to a 3.1 million drop in Las Vegas visitors in 2025, MGM aims to attract more guests and improve midweek business performance through this package, addressing affordability concerns among tourists.
- Positive Market Response: Despite tourism challenges, MGM's stock has risen 1.8% year-to-date and is up 16% from a year ago, with analysts maintaining a Buy rating on the stock, reflecting confidence in its long-term growth potential.
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- Legislative Proposal: Senators Adam Schiff and John Curtis introduced the Prediction Markets are Gambling Act, aiming to transfer regulatory control of sports betting and casino-style games to states rather than federal agencies, which could significantly alter the existing market structure.
- Insufficient Self-Regulation: Despite Kalshi and Polymarket announcing new rules to restrict relevant individuals from betting on their platforms, Schiff argues that these measures are inadequate, emphasizing the need for stricter oversight to prevent insider trading and market manipulation.
- Market Risk Warning: Schiff cautioned that current regulations fail to effectively address the potential risks of insider trading, particularly with the application of blockchain technology, which could lead to unregulated gambling activities that undermine market fairness.
- Economic Impact Analysis: Research from the Federal Reserve Bank of New York indicates that while only about 3% of the population engages in sports betting post-legalization, overall credit delinquency rises by 0.3 percentage points, highlighting the potential negative impact of widespread gambling on household financial stability.
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- Market Rebound: Following President Trump's indication of 'productive' talks between the U.S. and Iran, equities broadly rose on Monday, with the Dow Jones Industrial Average surging over 1,100 points, reflecting a significant shift in market sentiment.
- Truist Financial: Investment strategist Stephanie Link highlighted Truist Financial as a strong buy despite its over 8% decline in 2026, citing the new management team and a strategy aimed at achieving 15% and 16% profit growth in the next two years.
- Attractive Valuation: Link emphasized that Truist is currently trading at 0.9 times its book value, noting that historically, buying banks below book value is a sound strategy, and she anticipates increased buybacks and dividends in the near future.
- Las Vegas Sands: Despite legislative risks, Link maintains her position in Las Vegas Sands, asserting that the company is performing well in Macau and Singapore, and is poised to benefit from the rising power demand for AI data centers.
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