Klarna startet Mitgliedschaften: Exklusive Vorteile ohne hohe Kreditkosten
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Oct 27 2025
0mins
Should l Buy KLAR?
Source: Businesswire
Klarna's New Membership Program: Klarna has launched a global membership program featuring two models, Premium and Max, offering benefits like cashback, travel perks, and lifestyle rewards for a transparent monthly fee, without the need for expensive credit.
Consumer-Centric Approach: The program aims to provide premium benefits traditionally reserved for elite credit card holders, allowing consumers to enjoy travel and lifestyle experiences without incurring debt or excessive spending.
Valuable Membership Benefits: Premium and Max members can access over €400 worth of monthly benefits, including airport lounge access, travel insurance, and subscriptions to popular services like Vogue and The New York Times.
Growing User Base: Klarna currently has over 1 million active members and is redefining consumer expectations in modern financial services, processing 2.9 million transactions daily and partnering with over 790,000 retailers globally.
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Analyst Views on KLAR
Wall Street analysts forecast KLAR stock price to rise
11 Analyst Rating
9 Buy
2 Hold
0 Sell
Strong Buy
Current: 13.280
Low
36.00
Averages
44.36
High
55.00
Current: 13.280
Low
36.00
Averages
44.36
High
55.00
About KLAR
Klarna Group Plc is a United Kingdom-based technology company focused on developing commerce networks. The Company is an artificial intelligence (AI)-powered global payments network and shopping assistant. It provides consumers and merchants with a range of solutions, including payment, advertising and digital retail banking, through several channels. Its online payments solution is designed to bridge uncertainty in the transactions between consumers and merchants by providing short-term credit to consumers interest-free. Its range of payment options allows consumers to purchase what they choose, both online and offline. Its payment solutions include Pay in Full, Pay Later and Fair Financing. Its Pay in Full instantly settles purchases at the time of the transaction. Its Pay Later enables consumers to purchase goods or services at the time of the transaction and pay the full amount at a later date. Its Fair Financing allows consumers to pay for their purchase over a longer duration.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Capital Efficiency Enhancement: Klarna has entered into a Significant Risk Transfer (SRT) transaction worth $1.7 billion in Euro-denominated loans with a consortium led by Värde Partners, thereby freeing up capital to support ongoing growth and demonstrating its efficiency in capital allocation.
- Record Transaction Size: This transaction marks Klarna's largest and most efficient SRT deal to date, indicating the company's capability to optimize capital deployment globally, further solidifying its competitive advantage in the market.
- User Base Expansion: With over 118 million active users and 3.4 million transactions processed daily, Klarna showcases its strong influence in the global digital banking and flexible payments sector, attracting more consumers and merchants.
- Strategic Growth Support: This transaction follows Klarna's announcement of a $2 billion financing facility aimed at supporting $17 billion of US financing expansion, reflecting the company's commitment to pursuing growth in a rapidly changing market environment.
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Market Position and Risks: Despite strong financials, analysts express caution due to potential credit risks and competition from established players like PayPal and Klarna, as well as rising delinquency rates in the credit market.
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- Market Demand Response: Nicole Defren, Klarna's Head of Europe, emphasized that simplifying the payment process makes holiday bookings more appealing, aligning with consumer expectations for flexible payment solutions and further driving Klarna's penetration in the travel and leisure sector.
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- Balance Sheet Optimization: The agreement allows Klarna to sell newly originated receivables to Elliott-managed funds on a rolling basis for off-balance-sheet funding while retaining underwriting and servicing functions, which will enhance the company's financial flexibility and capital structure.
- Positive Stock Reaction: Klarna's shares rose by 3.41%, indicating a positive market reaction to the financing agreement and suggesting increased investor confidence in the company's future growth potential.
- High-Risk Growth Strategy: Despite facing high risks in the fintech sector, the successful expansion of this financing agreement may provide Klarna with the necessary capital support to navigate market competition and drive business growth.
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- Accelerated Business Growth: Klarna's US Financing business showed strong performance in Q4 2025, with GMV growing significantly, and the new financing agreement lays the foundation to meet the accelerating demands of American consumers, further solidifying its leadership in the flexible payments market.
- Enhanced Liquidity: Under the agreement, Klarna sells newly originated US Financing receivables to Elliott-managed funds on a rolling basis, providing scalable off-balance-sheet funding while retaining all consumer-facing activities, including underwriting and servicing, which enhances operational efficiency.
- Expanding User Base: Klarna currently boasts over 118 million global active users and processes 3.4 million transactions daily, leveraging its AI-powered payments and commerce network to empower consumers with smarter payment options, thereby driving growth in partnerships with retailers.
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- Capital Efficiency Enhancement: Klarna has entered into a Significant Risk Transfer (SRT) transaction worth $1.7 billion in Euro-denominated loans with a consortium led by Värde Partners, thereby freeing up capital to support ongoing growth and demonstrating its efficiency in capital allocation.
- Record Transaction Size: This transaction marks Klarna's largest and most efficient SRT deal to date, indicating the company's capability to optimize capital deployment globally, further solidifying its competitive advantage in the market.
- User Base Expansion: With over 118 million active users and 3.4 million transactions processed daily, Klarna showcases its strong influence in the global digital banking and flexible payments sector, attracting more consumers and merchants.
- Strategic Growth Support: This transaction follows Klarna's announcement of a $2 billion financing facility aimed at supporting $17 billion of US financing expansion, reflecting the company's commitment to pursuing growth in a rapidly changing market environment.
See More
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Company Overview: Affirm Holdings is a key player in the buy-now-pay-later (BNPL) sector, reporting significant growth in gross merchandise volume, revenue, and net income in its recent quarterly results.
Financial Performance: The company achieved a gross merchandise volume of $13.8 billion, a 36% increase year-over-year, with revenue climbing 30% to $1.12 billion and net income rising 61% to $130 million.
Market Position and Risks: Despite strong financials, analysts express caution due to potential credit risks and competition from established players like PayPal and Klarna, as well as rising delinquency rates in the credit market.
Investment Outlook: Affirm is seen as a high-risk, high-reward investment, with analysts generally bullish on its growth potential, but investors are advised to be wary of associated risks before investing.
See More
Klarna Partners with EuroParcs for Flexible Payment Options
- Partnership Overview: Klarna has partnered with EuroParcs, one of Europe's fastest-growing holiday park operators, to provide enhanced payment flexibility for holidaymakers in Germany, the Netherlands, Belgium, and Austria, addressing the increasing market demand for such options.
- Diverse Payment Options: Guests booking through EuroParcs can choose from various Klarna payment methods, including Pay in Full, Pay in 30 Days, and Pay in 3 for Germany and Austria, while the Netherlands and Belgium offer Pay in Full and Pay in 30 Days, significantly enhancing customer choice.
- Market Demand Response: Nicole Defren, Klarna's Head of Europe, emphasized that simplifying the payment process makes holiday bookings more appealing, aligning with consumer expectations for flexible payment solutions and further driving Klarna's penetration in the travel and leisure sector.
- Strategic Implications: This collaboration not only enhances the customer experience for EuroParcs but also expands Klarna's influence within its network of over one million merchants, strengthening both parties' positions in a competitive market.
See More
Klarna Doubles $2B Financing Agreement with Elliott
- Financing Agreement Expansion: Klarna has doubled its financing agreement with Elliott Investment Management to $2 billion and extended the term to three years, enabling up to $17 billion in U.S. financing, reflecting strong program performance since November 2025 and rising demand for financing in the U.S.
- Balance Sheet Optimization: The agreement allows Klarna to sell newly originated receivables to Elliott-managed funds on a rolling basis for off-balance-sheet funding while retaining underwriting and servicing functions, which will enhance the company's financial flexibility and capital structure.
- Positive Stock Reaction: Klarna's shares rose by 3.41%, indicating a positive market reaction to the financing agreement and suggesting increased investor confidence in the company's future growth potential.
- High-Risk Growth Strategy: Despite facing high risks in the fintech sector, the successful expansion of this financing agreement may provide Klarna with the necessary capital support to navigate market competition and drive business growth.
See More
Klarna Doubles $2 Billion Financing Agreement with Elliott
- Financing Agreement Expansion: Klarna has doubled its financing agreement with Elliott Investment Management to $2 billion, extending the term to three years, which enables the facilitation of up to $17 billion in US Financing loans during the remaining life of the program, significantly enhancing its market competitiveness.
- Accelerated Business Growth: Klarna's US Financing business showed strong performance in Q4 2025, with GMV growing significantly, and the new financing agreement lays the foundation to meet the accelerating demands of American consumers, further solidifying its leadership in the flexible payments market.
- Enhanced Liquidity: Under the agreement, Klarna sells newly originated US Financing receivables to Elliott-managed funds on a rolling basis, providing scalable off-balance-sheet funding while retaining all consumer-facing activities, including underwriting and servicing, which enhances operational efficiency.
- Expanding User Base: Klarna currently boasts over 118 million global active users and processes 3.4 million transactions daily, leveraging its AI-powered payments and commerce network to empower consumers with smarter payment options, thereby driving growth in partnerships with retailers.
See More
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- Term Extension: The company has also extended its term for three years, indicating a commitment to long-term growth and development.
See More
