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KLAR Should I Buy

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Intellectia

Should You Buy Klarna Group PLC (KLAR) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
12.780
1 Day change
2.40%
52 Week Range
57.200
Analysis Updated At
2026/03/27
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Klarna Group PLC (KLAR) is not a strong buy at the moment for a beginner investor with a long-term strategy. The stock is currently underperforming, with bearish technical indicators, mixed analyst ratings, and financial challenges. While there are positive catalysts such as the expansion of financing agreements and partnerships, the company's negative earnings and weak near-term outlook suggest it may not be an ideal entry point for long-term investment right now.

Technical Analysis

The technical indicators show a bearish trend with moving averages in a downward pattern (SMA_200 > SMA_20 > SMA_5). The RSI is neutral at 36.856, and the MACD histogram is positive but contracting. The stock is trading near its key support level of 12.713, indicating limited upside potential in the short term.

Options Data

Neutral
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

The options data indicates a relatively neutral sentiment in open interest but a bullish sentiment in option volume, as the put-call ratio for volume is low at 0.32.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
7
Buy
5

Positive Catalysts

  • Klarna has doubled its financing agreement with Elliott Investment Management to $2 billion, enhancing liquidity and supporting growth.

  • Expansion of partnerships, such as with H&M in Romania and Hungary, indicates growth in the digital payments sector.

  • Strong user growth in Romania, surpassing 500,000 users since June 2023.

Neutral/Negative Catalysts

  • Weak financial performance in Q4 2025, with net income dropping by -318.18% YoY and EPS falling by -333.33% YoY.

  • Analysts have significantly lowered price targets, citing near-term margin pressure and disappointing fiscal 2026 guidance.

  • Pending share unlock on March 9 may lead to increased selling pressure.

Financial Performance

In Q4 2025, Klarna's revenue increased by 38.54% YoY to $1.082 billion, but net income dropped to -$48 million, and EPS declined to -$0.14. The gross margin remained flat at 100%. While revenue growth is strong, profitability remains a significant challenge.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have a mixed view on Klarna. While most maintain Buy or Overweight ratings, price targets have been significantly lowered across the board, reflecting concerns about near-term margin pressure and disappointing guidance. The most recent update from BofA reinstates a Buy rating with a $21 price target.

Wall Street analysts forecast KLAR stock price to rise
11 Analyst Rating
Wall Street analysts forecast KLAR stock price to rise
9 Buy
2 Hold
0 Sell
Strong Buy
Current: 12.480
sliders
Low
36
Averages
44.36
High
55
Current: 12.480
sliders
Low
36
Averages
44.36
High
55
BofA
Matthew O'Neill
initiated
$21
AI Analysis
2026-03-05
Reason
BofA
Matthew O'Neill
Price Target
$21
AI Analysis
2026-03-05
initiated
Reason
BofA analyst Matthew O'Neill reinstated coverage of Klarna with a Buy rating and $21 price target.
Goldman Sachs
Buy
downgrade
$50 -> $20
2026-02-23
Reason
Goldman Sachs
Price Target
$50 -> $20
2026-02-23
downgrade
Buy
Reason
Goldman Sachs lowered the firm's price target on Klarna to $20 from $50 and keeps a Buy rating on the shares. The firm's core thesis, which is that Klarna should see a coiled spring impact in transaction margins once it laps the "growth math" headwinds associated with accelerating U.S. lending, remains intact, the analyst tells investors in a research note.
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