Is a Dividend Surge on the Horizon for EPC?
Dividend Run Alert: A "Potential Dividend Run Alert" has been issued for Edgewell Personal Care Co (NYSE: EPC) ahead of its upcoming dividend payment of $0.15 per share, scheduled for ex-dividend on September 4, 2025.
Understanding Ex-Dividend Date: The ex-dividend date is crucial as it determines who is entitled to receive the dividend; stock prices typically drop by the dividend amount on this date.
Investment Strategies: Investors employ various strategies around dividend payments, including buying before the ex-date to capture potential price increases or selling just before to maximize capital gains.
Historical Performance: Analyzing past dividends, EPC has shown a pattern where capital gains often exceed the dividend amounts, making it a noteworthy stock for dividend-focused investors with an implied annualized yield of 2.55%.
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Consumer Staples Sector Sees Best Start in 25 Years
- Strong Market Performance: The Consumer Staples Index has risen 6.6% year-to-date, outperforming the S&P 500 by over 500 basis points, indicating the sector's defensive strength amid market volatility and reflecting investors' preference for stable returns.
- Fundamental Improvement: Despite facing headwinds such as elevated input costs and shifting consumer behavior during the 2023-2025 period, these pressures are beginning to ease, setting the stage for a more sustainable recovery with better performance expected ahead.
- Emerging Investment Opportunities: Analysts at Wells Fargo highlight household and personal care as areas of interest, although clearer evidence of improving data is needed to confirm trends, with Church & Dwight, Procter & Gamble, and Edgewell Personal Care receiving overweight ratings.
- Positive Beverage Stock Outlook: Beverage stocks are expected to show sustained recovery into the summer, particularly beer companies like Constellation Brands and Anheuser-Busch InBev, which are viewed as the most attractive recovery trades, reflecting market confidence in consumer staples.

Consumer Staples Review: Multiple Companies Face Significant EPS Downgrades
- EPS Downgrades: A review reveals that Sendas Distribuidora S.A. (ASAIY) received an ‘F’ EPS Revisions Grade, indicating significant downward adjustments by analysts that could undermine investor confidence.
- Poor Industry Performance: Edgewell Personal Care (EPC) and Flowers Foods (FLO) also received ‘F’ grades, reflecting structural challenges within the consumer staples sector that may lead to overall market weakness.
- Increased Market Risks: Premium Brands (PRBZF) and PriceSmart (PSMT) are similarly rated low, highlighting the vulnerability of mid to low cap consumer staples stocks in the current market environment, potentially affecting their financing and expansion capabilities.
- Investor Caution: Shiseido Company (SSDOY) and USANA Health Sciences (USNA) face EPS downgrades as well, prompting investors to remain vigilant regarding these stocks to avoid potential financial risks.









