Instacart Partners with 1-800-Flowers for Nationwide Floral Delivery
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 09 2026
0mins
Should l Buy CART?
Source: seekingalpha
- National Floral Partnership: Instacart announced a nationwide pure-play floral partnership with 1-800-Flowers.com, allowing U.S. customers to order fresh bouquets directly through the Instacart app for the first time, which is expected to significantly enhance user experience and market competitiveness.
- Rapid Delivery Network: The partnership includes fast delivery from over 700 participating florist locations within the 1-800-Flowers.com network, ensuring timely flower delivery during key holidays like Valentine's Day, which meets the high market demand for flowers.
- No Markup Policy: Instacart stated that 1-800-Flowers.com will join its app with no markup, a strategy that not only enhances product appeal but may also strengthen customer loyalty and drive sales growth.
- Positive Stock Reaction: Following the announcement, shares of Instacart's parent company Maplebear rose by 1.7%, while 1-800-Flowers.com shares increased by 2.1%, indicating a positive market reaction and expectations for future growth from this partnership.
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Analyst Views on CART
Wall Street analysts forecast CART stock price to rise
25 Analyst Rating
14 Buy
9 Hold
2 Sell
Moderate Buy
Current: 35.565
Low
36.00
Averages
50.83
High
66.00
Current: 35.565
Low
36.00
Averages
50.83
High
66.00
About CART
Maplebear Inc., doing business as Instacart, is a grocery technology company in North America, works with grocers and retailers to transform how people shop. The Company partners with more than 1,800 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 100,000 stores across North America on the Instacart Marketplace. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of consumer-packaged goods (CPG) brands - from category leaders to emerging brands - partner with the Company to connect directly with consumers online, right at the point of purchase. The Company, through its Instacart Health, provides tools to increase nutrition security and make healthy choices easier for consumers.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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