iHuman and Cricket Media Team Up to Launch Reading Stars
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Sep 18 2025
0mins
Source: PRnewswire
Launch of Reading Stars: iHuman Inc. and Cricket Media have launched Reading Stars, an app that combines Cricket's award-winning content with iHuman's technology to create an engaging reading experience for children, available globally.
Interactive Learning Features: The app offers personalized reading journeys with mini-books, quizzes, and games, encouraging active exploration and skill reinforcement, while also allowing children to build a virtual city as they progress in their reading.
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About IH
iHuman Inc is a holding company primarily engaged in the provision of tech-powered, intellectual development products for children. The products primarily include interactive and self-directed apps, offline products and others, as well as animated content and derivative offerings. The interactive and self-directed apps are offered under the brands iHuman bekids and Aha World. The apps primarily include iHuman Chinese, iHuman ABC, iHuman Pinyin, iHuman Magic Thinking, iHuman Books, iHuman Stories, iHumanpedia, bekids Coding, bekids Coloring, bekids Reading, bekids Puzzle, Aha World and Aha Makeover. The Company is also engaged in the development of stimulating materials, including books, interactive materials and smart devices for children. The Company operates its businesses in the domestic market and overseas markets.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
iHuman Reports Q3 Revenue of RMB 205.8 Million, Marks 15th Consecutive Quarter of Profitability
- Revenue Performance: iHuman reported Q3 revenues of RMB 205.8 million (approximately $28.9 million), down from RMB 239.4 million in the same period last year, primarily due to a decline in China's newborn population and cautious consumer spending, highlighting challenges in the market environment.
- User Engagement Decline: Average monthly active users (MAUs) stood at 26.13 million, a decrease from 29.12 million year-over-year, reflecting pressure on user growth and the need for enhanced user retention and market expansion strategies.
- Cost Control: The cost of revenues for the quarter was RMB 65.1 million, down from RMB 75.5 million in the prior year, indicating improved operational efficiency, as the company maintained a relatively stable gross margin of 68.3% despite the revenue decline.
- Sustained Profitability: iHuman reported a net income of RMB 21.6 million (approximately $3.0 million), down from RMB 25.1 million year-over-year, yet the achievement of 15 consecutive quarters of profitability demonstrates the company's resilience and potential for sustainable growth in an uncertain market.
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iHuman Reports Q3 Revenue of RMB 205.8 Million Amid User Decline
- Revenue Decline: iHuman's Q3 revenue stood at RMB 205.8 million (approximately $28.9 million), reflecting a 14.0% decrease from RMB 239.4 million in the same period last year, primarily due to a declining newborn population and cautious consumer spending in China.
- User Engagement Drop: The average monthly active users (MAUs) for the quarter were 26.13 million, down 10.3% from 29.12 million last year, largely attributed to the reduction in the newborn population affecting user base expansion.
- Sustained Profitability: Despite the revenue drop, iHuman reported its 15th consecutive quarter of profitability with a net income of RMB 21.6 million (approximately $3.0 million), demonstrating robust operational execution and a solid financial foundation.
- Strategic Investment Expansion: The company plans to continue investing in innovation and technology, particularly by expanding its offerings into the smart home ecosystem, aiming to enhance market reach and user touchpoints through partnerships with well-known electric vehicle brand NIO.
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