How Pfizer Can Remain Competitive in the Battle Against Novo Nordisk in Obesity Treatment
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 02 2025
0mins
Should l Buy LLY?
Source: WSJ
Novo Nordisk's Challenges: The company is facing increased competition in the obesity-drug market from Eli Lilly and other GLP-1 manufacturers, leading to a loss of market share.
Leadership Changes: New CEO Mike Doustdar is implementing a transformative strategy to revitalize the company, which includes layoffs to reallocate resources and a focus on aggressive acquisitions.
Acquisition Strategy: Novo Nordisk has made significant moves, including the acquisition of Akero Therapeutics for up to $5.2 billion, aiming to expand its portfolio beyond obesity treatments.
Urgent Response: The company's swift actions reflect a need to adapt to a rapidly changing market landscape and regain its competitive edge.
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Analyst Views on LLY
Wall Street analysts forecast LLY stock price to rise
20 Analyst Rating
18 Buy
2 Hold
0 Sell
Strong Buy
Current: 954.520
Low
950.00
Averages
1192
High
1500
Current: 954.520
Low
950.00
Averages
1192
High
1500
About LLY
Eli Lilly and Company is a medicine company, which discovers, develops, manufactures, and market products in a single business segment called human pharmaceutical products. The Company manufacture and distribute its products through facilities in the United States, including Puerto Rico, and in Europe and Asia. The Company’s products are sold in approximately 90 countries. Its Cardiometabolic Health products Basaglar; Humalog, Humalog Mix 75/25, Humalog U-100, Humalog U-200, Humalog Mix 50/50, insulin lispro, and others; Humulin, Humulin 70/30, and others; Jardiance; Mounjaro; Trulicity; Zepbound, and others. Its oncology products include Cyramza, Erbitux, Tyvyt, Verzenio, Retevmo, Jaypirca, and others. Its immunology products include Ebglyss, Olumiant, Omvoh, and Taltz. Its neuroscience products include Emgality and Kisunla. Its LillyDirect, a direct-to-patient digital health care platform, provides delivery of select Lilly medicines dispensed by third-party pharmacies to patients.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Stock Price Near $900: Eli Lilly's shares are hovering just below the $900 mark, reflecting market confidence in its future growth, with speculation about a stock split potentially attracting a broader investor base.
- Strong Drug Sales Growth: The company's GLP-1 drugs, Mounjaro and Zepbound, are projected to generate nearly $23 billion and $13.5 billion in revenue respectively for 2025, with year-over-year growth rates of 99% and 175%, indicating robust market demand and significant growth potential.
- Low Market Penetration: Despite strong adoption, GLP-1 drug penetration among the eligible obesity population in the U.S. remains in the mid-single digits, suggesting substantial growth opportunities for Eli Lilly's obesity portfolio, especially with the upcoming launch of oral GLP-1 therapy orforglipron.
- Optimistic Future Revenue Outlook: Eli Lilly is guiding for fiscal 2026 revenue between $80 billion and $83 billion, and while management anticipates pricing pressures on revenue growth, strong volume growth is expected to more than offset this, highlighting the broad-based and durable demand for its drugs.
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- Weight Loss Comparison: Novo Nordisk's oral semaglutide 25 mg demonstrated approximately 3 percentage points greater weight loss than orforglipron in the ORION study, indicating a significant therapeutic advantage that could reshape market dynamics.
- Tolerability Advantage: The study revealed that patients on orforglipron had about 14 times higher odds of discontinuing treatment due to side effects, particularly gastrointestinal issues, underscoring semaglutide's superior tolerability profile.
- Patient Preference Survey: An independent patient survey indicated that 84% of participants preferred a treatment profile similar to semaglutide, suggesting high acceptance and potential for increased market demand for this drug.
- Market Reaction: Despite semaglutide's demonstrated efficacy, NVO shares fell 1.8% in pre-market trading, while Eli Lilly's stock also edged down 1%, reflecting market caution regarding the competitive landscape of weight loss medications.
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- FDA Drug Approval: Eli Lilly's oral GLP-1 therapy Foundayo (orforglipron) received FDA approval, demonstrating a mean weight loss of 12.4% and cardiovascular benefits in clinical trials, which is expected to significantly expand the underpenetrated patient population and reinforce the company's leadership in the obesity market.
- Stock Price Rebound: Following the FDA approval news, Eli Lilly shares surged 3.8% in the last trading session to close at $954.52, reflecting strong market confidence in its new drug despite an 8.7% decline over the past four weeks.
- Strong Earnings Forecast: The company is expected to report quarterly earnings of $7.53 per share, representing a year-over-year increase of 125.5%, with revenues projected to reach $17.66 billion, up 38.7% from the previous year, indicating robust growth potential.
- Upward Earnings Revision: Over the past 30 days, the consensus EPS estimate for Eli Lilly has been revised 2.3% higher, and such positive earnings estimate revisions are typically correlated with stock price appreciation, suggesting investors should monitor its future performance closely.
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- Weight Loss Efficacy: The Wegovy pill demonstrated significantly greater mean weight loss of 16.6% compared to Eli Lilly's Foundayo, which showed only 12.4%, indicating Wegovy's competitive edge in the weight-loss drug market.
- Patient Preference Insights: An analysis by Novo revealed that 84% of patients preferred the drug profile of Wegovy, highlighting strong patient recognition of its lifestyle compatibility, which provides robust support for Novo's market promotion efforts.
- Market Competition Dynamics: The launch of the Wegovy pill is seen as the beginning of a new era in weight-loss medications; however, analysts note that the rapid increase in prescriptions may slow down as Foundayo approaches its market entry, potentially impacting Wegovy's market share.
- Side Effect Comparison: Recent studies indicate that Wegovy outperforms Foundayo in terms of discontinuation rates, with the latter associated with about 14 times higher odds of stopping treatment due to side effects, providing Wegovy with a crucial differentiation advantage in the increasingly competitive anti-obesity drug market.
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- Efficacy Comparison: Novo Nordisk's Wegovy pill demonstrates a significant weight loss advantage, achieving an average of 16.6% weight reduction compared to Lilly's Foundayo at 12.4%, indicating Wegovy's stronger clinical efficacy in the competitive market.
- Patient Preference: An analysis revealed that 84% of patients preferred the drug profile of Wegovy, reflecting the importance of drug effectiveness to patients and providing strategic support for Novo Nordisk in the increasingly competitive obesity drug market.
- Market Dynamics: Since its U.S. launch in January, prescriptions for Wegovy have surged, exceeding 600,000 patients; however, the recent slowdown in new prescriptions may be linked to physicians awaiting the launch of Foundayo, posing a challenge to Novo Nordisk's market share.
- Side Effect Comparison: Wegovy outperforms Foundayo in terms of discontinuation rates, with the latter associated with about 14 times higher odds of treatment cessation due to side effects, emphasizing Wegovy's potential advantages in patient tolerance and long-term use.
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