Goldman Sachs Raises Amazon Price Target to $300
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 14 2026
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Source: CNBC
- Amazon Price Target Increase: Goldman Sachs raised Amazon's price target from $290 to $300, anticipating that its Q4 earnings report will reflect similar positive narratives as seen in Q3, thereby boosting market confidence in its future growth.
- Nvidia Overweight Rating Maintained: Wells Fargo reiterated its overweight rating on Nvidia, citing its strong competitive positioning in gaming GPUs and significant growth opportunities in AI, data centers, and HPC, which are expected to drive future revenue.
- Rivian Rating Downgrade: UBS downgraded Rivian from neutral to sell with a price target of $15, indicating that market expectations for the company are too high, leading to an unfavorable risk/reward scenario.
- CNH Industrial Upgrade: Goldman Sachs upgraded CNH Industrial from neutral to buy, noting a turnaround in the construction equipment market, which may benefit from a rebound in U.S. residential construction, highlighting the company's growth potential.
Analyst Views on AMZN
Wall Street analysts forecast AMZN stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for AMZN is 294.69 USD with a low forecast of 250.00 USD and a high forecast of 340.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
47 Analyst Rating
46 Buy
1 Hold
0 Sell
Strong Buy
Current: 234.340
Low
250.00
Averages
294.69
High
340.00
Current: 234.340
Low
250.00
Averages
294.69
High
340.00
About AMZN
Amazon.com, Inc. provides a range of products and services to customers. The products offered through its stores include merchandise and content it has purchased for resale and products offered by third-party sellers. The Company’s segments include North America, International and Amazon Web Services (AWS). It serves consumers through its online and physical stores and focuses on selection, price, and convenience. Customers access its offerings through its websites, mobile apps, Alexa, devices, streaming, and physically visiting its stores. It also manufactures and sells electronic devices, including Kindle, Fire tablet, Fire TV, Echo, Ring, Blink, and eero, and develops and produces media content. It serves developers and enterprises of all sizes, including start-ups, government agencies, and academic institutions, through AWS, which offers a set of on-demand technology services, including compute, storage, database, analytics, and machine learning, and other services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
