GEN Restaurant Group Partners with Costco for Retail Expansion
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 13 2026
0mins
Source: Newsfilter
- Direct Purchase Order: GEN Restaurant Group has secured a direct purchase order from Costco's Southern California region, covering approximately 40 warehouse locations, marking a significant milestone in its retail and consumer packaged goods expansion strategy, demonstrating brand recognition and consumer demand.
- No Roadshow Requirement: The issuance of this order without a preceding roadshow requirement reflects GEN's brand influence and retail execution capabilities in Southern California, indicating sufficient demand visibility for its products in the market.
- Multi-Region Promotion Plan: On May 7, 2026, GEN launched a Costco roadshow demonstration program aimed at promoting its ready-to-cook marinated meat products across multiple markets, further enhancing brand awareness and accelerating consumer trials to support initial sales.
- Market Potential: With the rising global influence of Korean culture, GEN's high concentration of restaurant locations and retail history in Southern California has paved the way for its success at Costco, which is expected to drive further expansion nationwide.
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Analyst Views on GENK
Wall Street analysts forecast GENK stock price to rise
3 Analyst Rating
3 Buy
0 Hold
0 Sell
Strong Buy
Current: 2.380
Low
3.00
Averages
4.50
High
6.00
Current: 2.380
Low
3.00
Averages
4.50
High
6.00
About GENK
GEN Restaurant Group, Inc. operates Asian casual dining restaurant concepts in the United States. The Company has grown over 40 Company-owned locations where guests serve as their own chefs, preparing meals on embedded grills in the center of each table. The menu consists of traditional Korean and Korean-American food, including meats, poultry, seafood, and mixed vegetables. The Company operates restaurants which are located in California, Arizona, Hawaii, Nevada, Washington, New York, Texas, New Jersey, Florida, Oregon, and North Carolina, specializing in a variety of special flavored meats for Korean barbeque. Its restaurants have modern decor, lively Korean pop music playing in the background and embedded grills in the center of each table. The Company's subsidiaries include GEN Restaurant Group, LLC; JC Group International Inc.; GEN Restaurant Investment, LLC; GEN California, LLC; GEN Torrance, LLC; GEN San Jose, LP; GEN Chino Hills, LP, and GEN Fremont, LP, among others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
GEN Restaurant Group Q1 2026 Earnings Call Insights
- Sales Decline: In Q1 2026, same-store sales fell approximately 8.8%, although this was an improvement from 11.7% in Q4 2025, indicating ongoing economic challenges impacting customer traffic and potentially increasing short-term revenue pressure on the company.
- Strategic Partnership: The company entered into a partnership with Chubby Cattle International for the operation of five restaurants, with GEN holding a 49% stake, aiming to enhance market competitiveness and optimize resource allocation through brand collaboration.
- Development Slowdown: GEN has decided to reduce its new restaurant openings to 5 to 7 for 2026 and has proactively suspended construction on six additional projects, reflecting a cautious approach to future growth amid market uncertainties and cost pressures.
- Financial Condition: The company reported a net loss of $7.5 million in Q1, translating to a diluted loss of $0.22 per share, with approximately $4.4 million in cash and cash equivalents, highlighting liquidity challenges in the face of rising costs and declining sales.
See More
GEN Restaurant Group Partners with Costco for Retail Expansion
- Direct Purchase Order: GEN Restaurant Group has secured a direct purchase order from Costco's Southern California region, covering approximately 40 warehouse locations, marking a significant milestone in its retail and consumer packaged goods expansion strategy, demonstrating brand recognition and consumer demand.
- No Roadshow Requirement: The issuance of this order without a preceding roadshow requirement reflects GEN's brand influence and retail execution capabilities in Southern California, indicating sufficient demand visibility for its products in the market.
- Multi-Region Promotion Plan: On May 7, 2026, GEN launched a Costco roadshow demonstration program aimed at promoting its ready-to-cook marinated meat products across multiple markets, further enhancing brand awareness and accelerating consumer trials to support initial sales.
- Market Potential: With the rising global influence of Korean culture, GEN's high concentration of restaurant locations and retail history in Southern California has paved the way for its success at Costco, which is expected to drive further expansion nationwide.
See More
Greg Abel's First Shareholder Meeting as CEO Receives Mixed Reviews
- Attendance at Shareholder Meeting: Greg Abel's first annual meeting as CEO saw attendance at just over half capacity, indicating a significant drop in draw compared to the Buffett and Munger era, although it still surpassed typical corporate annual meetings.
- Capital Allocation Concerns: Abel's failure to provide clear guidance on the future of Berkshire's equity portfolio and substantial cash reserves has heightened investor concerns regarding the company's capital allocation strategy, potentially impacting market confidence in Berkshire.
- Lackluster Buyback Performance: Despite announcing a resumption of stock buybacks, Berkshire repurchased only $234 million in shares during Q1, falling short of market expectations and possibly undermining investor trust in the company's buyback strategy.
- New CFO Compensation: The new CFO, Charles Chang, will receive an annual salary of $8 million, a significant increase compared to the previous CFO Marc Hamburg's total compensation of $4.3 million, raising potential shareholder concerns about the reasonableness of executive pay.
See More
GEN Restaurant Group to Host Q1 Earnings Call
- Earnings Call Scheduled: GEN Restaurant Group will hold a conference call on May 14, 2026, at 5:00 p.m. Eastern Time to discuss its Q1 financial results for the period ending March 31, 2026, with a press release to be issued beforehand for investor reference.
- Executives Leading the Call: The call will be hosted by Chairman and CEO David Kim and CFO Tom Croal, followed by a Q&A session aimed at enhancing investor engagement and providing deeper financial insights.
- Dial-in Information: Investors can join the call by dialing 1-800-717-1738 (toll-free US) or 1-646-307-1865 (international), with a recommendation to call 5-10 minutes early to ensure a smooth connection.
- Replay Service: After the call, investors can listen to a replay by dialing 1-844-512-2921 (toll-free US) or 1-412-317-6671 (international), available until May 28, 2026, ensuring that those unable to attend live can access key information.
See More
GEN Restaurant Group Launches Costco Roadshow
- Retail Expansion Strategy: GEN Restaurant Group launches a Costco roadshow across multiple regions in the U.S., showcasing its signature marinated ready-to-cook meats directly to members, marking a significant step in the company's retail expansion that is expected to enhance brand recognition and drive sales growth.
- Successful Costco Onboarding: GEN has successfully completed Costco's vendor qualification process, receiving approvals including a Food Safety Audit, demonstrating its strong competitiveness and brand recognition in the retail sector, laying the groundwork for a long-term partnership.
- Outstanding Sales Performance: Across more than 100 supermarket demonstrations, GEN achieved sell-through of 100 to 300 units within a single four-hour window, indicating strong consumer demand and popularity of its products, further solidifying its market position within Costco.
- Marketing Promotion Plan: GEN is backing the roadshow with a comprehensive marketing strategy that includes high-visibility in-store activations and digital campaigns aimed at increasing Costco members' awareness of its products, driving sales, and establishing GEN Korean BBQ as a staple in home kitchens.
See More
GEN Restaurant Group Expands Product Line in Southern California
- Brand Expansion: GEN Restaurant Group is expanding its product offerings in popular Southern California destinations like Downtown Disney and Knott's Berry Farm, reflecting the strength of its brand and the growing global appreciation for Korean cuisine, which is expected to enhance market share.
- Cultural Influence: With the rising global influence of K-pop and Korean culture, GEN is capitalizing on this trend by introducing its signature dishes in high-traffic venues, likely attracting more young consumers and increasing brand visibility.
- Sales Performance: During the 2026 Boysenberry Festival, GEN Korean BBQ products sold out daily at Knott's Berry Farm, prompting the park to introduce a permanent menu featuring GEN Korean BBQ meats in Summer 2026, further solidifying its market position.
- Quality Experience: GEN Korean BBQ is committed to delivering high-quality, authentic dining experiences while strategically growing its CPG presence across influential markets and venues, which is expected to drive sustained growth in the future.
See More
GEN Restaurant Group Q1 2026 Earnings Call Insights
- Sales Decline: In Q1 2026, same-store sales fell approximately 8.8%, although this was an improvement from 11.7% in Q4 2025, indicating ongoing economic challenges impacting customer traffic and potentially increasing short-term revenue pressure on the company.
- Strategic Partnership: The company entered into a partnership with Chubby Cattle International for the operation of five restaurants, with GEN holding a 49% stake, aiming to enhance market competitiveness and optimize resource allocation through brand collaboration.
- Development Slowdown: GEN has decided to reduce its new restaurant openings to 5 to 7 for 2026 and has proactively suspended construction on six additional projects, reflecting a cautious approach to future growth amid market uncertainties and cost pressures.
- Financial Condition: The company reported a net loss of $7.5 million in Q1, translating to a diluted loss of $0.22 per share, with approximately $4.4 million in cash and cash equivalents, highlighting liquidity challenges in the face of rising costs and declining sales.
See More
GEN Restaurant Group Partners with Costco for Retail Expansion
- Direct Purchase Order: GEN Restaurant Group has secured a direct purchase order from Costco's Southern California region, covering approximately 40 warehouse locations, marking a significant milestone in its retail and consumer packaged goods expansion strategy, demonstrating brand recognition and consumer demand.
- No Roadshow Requirement: The issuance of this order without a preceding roadshow requirement reflects GEN's brand influence and retail execution capabilities in Southern California, indicating sufficient demand visibility for its products in the market.
- Multi-Region Promotion Plan: On May 7, 2026, GEN launched a Costco roadshow demonstration program aimed at promoting its ready-to-cook marinated meat products across multiple markets, further enhancing brand awareness and accelerating consumer trials to support initial sales.
- Market Potential: With the rising global influence of Korean culture, GEN's high concentration of restaurant locations and retail history in Southern California has paved the way for its success at Costco, which is expected to drive further expansion nationwide.
See More
Greg Abel's First Shareholder Meeting as CEO Receives Mixed Reviews
- Attendance at Shareholder Meeting: Greg Abel's first annual meeting as CEO saw attendance at just over half capacity, indicating a significant drop in draw compared to the Buffett and Munger era, although it still surpassed typical corporate annual meetings.
- Capital Allocation Concerns: Abel's failure to provide clear guidance on the future of Berkshire's equity portfolio and substantial cash reserves has heightened investor concerns regarding the company's capital allocation strategy, potentially impacting market confidence in Berkshire.
- Lackluster Buyback Performance: Despite announcing a resumption of stock buybacks, Berkshire repurchased only $234 million in shares during Q1, falling short of market expectations and possibly undermining investor trust in the company's buyback strategy.
- New CFO Compensation: The new CFO, Charles Chang, will receive an annual salary of $8 million, a significant increase compared to the previous CFO Marc Hamburg's total compensation of $4.3 million, raising potential shareholder concerns about the reasonableness of executive pay.
See More
GEN Restaurant Group to Host Q1 Earnings Call
- Earnings Call Scheduled: GEN Restaurant Group will hold a conference call on May 14, 2026, at 5:00 p.m. Eastern Time to discuss its Q1 financial results for the period ending March 31, 2026, with a press release to be issued beforehand for investor reference.
- Executives Leading the Call: The call will be hosted by Chairman and CEO David Kim and CFO Tom Croal, followed by a Q&A session aimed at enhancing investor engagement and providing deeper financial insights.
- Dial-in Information: Investors can join the call by dialing 1-800-717-1738 (toll-free US) or 1-646-307-1865 (international), with a recommendation to call 5-10 minutes early to ensure a smooth connection.
- Replay Service: After the call, investors can listen to a replay by dialing 1-844-512-2921 (toll-free US) or 1-412-317-6671 (international), available until May 28, 2026, ensuring that those unable to attend live can access key information.
See More
GEN Restaurant Group Launches Costco Roadshow
- Retail Expansion Strategy: GEN Restaurant Group launches a Costco roadshow across multiple regions in the U.S., showcasing its signature marinated ready-to-cook meats directly to members, marking a significant step in the company's retail expansion that is expected to enhance brand recognition and drive sales growth.
- Successful Costco Onboarding: GEN has successfully completed Costco's vendor qualification process, receiving approvals including a Food Safety Audit, demonstrating its strong competitiveness and brand recognition in the retail sector, laying the groundwork for a long-term partnership.
- Outstanding Sales Performance: Across more than 100 supermarket demonstrations, GEN achieved sell-through of 100 to 300 units within a single four-hour window, indicating strong consumer demand and popularity of its products, further solidifying its market position within Costco.
- Marketing Promotion Plan: GEN is backing the roadshow with a comprehensive marketing strategy that includes high-visibility in-store activations and digital campaigns aimed at increasing Costco members' awareness of its products, driving sales, and establishing GEN Korean BBQ as a staple in home kitchens.
See More
GEN Restaurant Group Expands Product Line in Southern California
- Brand Expansion: GEN Restaurant Group is expanding its product offerings in popular Southern California destinations like Downtown Disney and Knott's Berry Farm, reflecting the strength of its brand and the growing global appreciation for Korean cuisine, which is expected to enhance market share.
- Cultural Influence: With the rising global influence of K-pop and Korean culture, GEN is capitalizing on this trend by introducing its signature dishes in high-traffic venues, likely attracting more young consumers and increasing brand visibility.
- Sales Performance: During the 2026 Boysenberry Festival, GEN Korean BBQ products sold out daily at Knott's Berry Farm, prompting the park to introduce a permanent menu featuring GEN Korean BBQ meats in Summer 2026, further solidifying its market position.
- Quality Experience: GEN Korean BBQ is committed to delivering high-quality, authentic dining experiences while strategically growing its CPG presence across influential markets and venues, which is expected to drive sustained growth in the future.
See More
