Frontier Airlines proposes merging with fellow budget carrier Spirit — again
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 29 2025
0mins
Source: CNBC
Frontier Airlines' Merger Proposal: Frontier Airlines has proposed a merger with Spirit Airlines, which is currently in bankruptcy, after a previous attempt was thwarted by JetBlue Airways' offer. Frontier believes its plan is superior to Spirit's standalone bankruptcy recovery strategy.
Rejection of the Deal: Spirit's leadership has rejected Frontier's proposal, deeming the terms "inadequate and unactionable," as both airlines face challenges in the post-pandemic market due to rising costs and changing consumer preferences.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy ULCC?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on ULCC
Wall Street analysts forecast ULCC stock price to fall
9 Analyst Rating
1 Buy
7 Hold
1 Sell
Hold
Current: 7.730
Low
4.00
Averages
5.57
High
8.00
Current: 7.730
Low
4.00
Averages
5.57
High
8.00
About ULCC
Frontier Group Holdings, Inc. is a holding company. The Company operates through its subsidiary, Frontier Airlines, Inc., which is an ultra-low-cost carrier company. The Company offers flights throughout the United States and to select near international destinations in the Americas. It has a fleet of approximately 176 Airbus single-aisle aircraft, consisting of overe A320ceos, 89 A320neos, 21 A321ceos and 60 A321neos. The Company primarily provides air transportation for passengers. It provides passenger airline service primarily to leisure travelers. It combines its fares with flexible optional services for an additional cost. Such additional options include carry-on and checked baggage, advance seat selection, extended-legroom premium seats, priority boarding and ticket changes and cancellations, as well as bundled options combining various optional services. The Company serves approximately 100 airports throughout the United States and international destinations in the Americas.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Strong Demand: BofA analysts highlight that as the summer travel peak approaches, demand for U.S. airlines remains robust, which is expected to drive growth in Q2 earnings and further bolster market confidence.
- Price Target Increases: Reflecting optimism about the industry's recovery, BofA has raised price targets for several airlines based on expectations of stable fares and strong demand, potentially attracting more investor interest.
- Stable Summer Fares: Analysts emphasize that stable summer fares indicate successful pricing strategies by airlines, which will help enhance overall profitability and strengthen competitive positioning in the market.
- Optimistic Industry Outlook: BofA's bullish outlook reflects confidence in the recovery of the airline sector, which is expected to draw more investment into the industry and drive up related stock prices.
See More

- Partnership Renewal: Frontier Airlines and Barclays have extended their 20-year credit card partnership, enhancing customer travel rewards and expanding earning opportunities, which significantly improves customer experience.
- New Benefits Launch: The renewal introduces more Frontier Miles benefits and premium travel options for Frontier customers, thereby increasing customer loyalty and enhancing market competitiveness.
- Marketing Opportunities: Barclays will now market special offers for its savings and personal loan products to Frontier customers, creating new market channels for Barclays while providing more financial options for Frontier's clientele.
- Strategic Implications: This partnership not only solidifies Frontier's position in the airline market but also enhances its brand image through collaboration with Barclays, further driving customer spending and business growth.
See More
- Oil Price Drop: Benchmark oil prices fell to their lowest levels since before the Iran war, with West Texas Intermediate and Brent crude trading at $70.20 and $73.42 per barrel respectively, easing cost pressures for airlines and potentially saving them billions in additional costs.
- Airline Stock Surge: American Airlines Group (AAL) saw its stock rise nearly 8%, while Alaska Air Group (ALK) and United Airlines Holdings (UAL) increased by about 7% each, and JetBlue Airways (JBLU) advanced approximately 6%, reflecting optimistic market sentiment towards the airline sector.
- Ticket Prices Stability: Although lower fuel costs may bolster airline earnings, ticket prices are unlikely to decline immediately due to tight capacity and prior bookings, which could impact consumer travel expenses in the short term.
- Retail Sentiment Analysis: According to Stocktwits, retail sentiment for AAL and UAL was 'bearish', while ALK was 'extremely bearish', contrasting with 'bullish' sentiment for JBLU, indicating significant differences in market perceptions of various airlines.
See More
- Crude Price Impact: Airline stocks rose between 3% and 7% on Wednesday as crude prices fell to their lowest since before the Iran war, raising hopes for easing earnings pressure on carriers, although fare reductions for passengers are unlikely to occur immediately.
- Record Airline Index: The S&P 500 Passenger Airlines index surged to an all-time high, up nearly 13% since June 12, while the S&P 500 benchmark dropped 0.5% during the same period, indicating strong performance in the airline sector.
- Cost Savings from Fuel: With crude supplies and prices easing, airlines are expected to save billions in additional costs, although immediate fare reductions remain unlikely due to tight capacity constraints.
- Analyst Optimism: UBS analysts noted that if fuel prices moderate, airlines' third-quarter earnings per share could outperform Wall Street expectations, particularly benefiting those with smaller fleets and a higher proportion of budget customers.
See More
- Fuel Cost Reduction: Following an interim U.S.-Iran peace deal, airlines are poised to save over $40 billion annually on fuel costs, although passengers may not see immediate fare reductions as airlines leverage lower fuel expenses to rebuild margins.
- Fare and Fuel Cost Discrepancy: Despite airlines raising ticket prices to counteract rising fuel costs, data indicates that fuel prices surged three times faster than airfares from January to May, resulting in airlines recovering only about 60% of additional fuel expenditures.
- Uneven Market Response: Outside the U.S., fare relief is likely to be uneven, with airlines potentially maintaining firm fares where demand allows, particularly on short-haul routes, while long-haul fares may see some decline due to better pass-through of fuel costs.
- Uncertain Future Outlook: Whether airlines can sustain recent fare increases as fuel prices ease remains a critical question, with industry analysts noting that the strength of consumer demand will directly impact fare stability.
See More
- Market Shift: The exit of Spirit Airlines has reduced low-cost flight options, forcing consumers to face higher fares during the busy summer travel season, which may adversely affect families and budget travelers.
- Premium Market Growth: Delta Air Lines reported a record annual revenue of $58.3 billion for 2025, despite a $1.1 billion drop in economy ticket sales, with 60% of revenue now coming from premium cabins and loyalty programs, indicating a shift in consumer preference towards higher-end services.
- Fuel Cost Pressure: U.S. carriers spent 56.4% more on jet fuel in March 2026 compared to February, totaling $5.06 billion, which compels airlines to raise fares to cope with rising costs, significantly impacting smaller carriers.
- Future of Low-Cost Carriers: While new entrants like Breeze Airways aim to fill the void left by Spirit, high fuel costs and competitive pressures pose challenges to the profitability of low-cost airlines, leaving their future growth uncertain.
See More









