From Favorites to Longshots: Introducing the Key Contenders in Missouri's Sports Betting Competition
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 24 2025
0mins
Should l Buy DKNG?
Source: SeekingAlpha
Launch of Legal Sports Betting: Missouri will launch legal sports betting statewide on December 1, 2024, with an expected first-year handle of $3.5 billion to $4.0 billion, driven by competitive online markets and aggressive promotions from major brands.
Licensing and Market Access: The Missouri Gaming Commission will oversee up to 14 online licenses and numerous retail licenses, with major players like DraftKings, FanDuel, and BetMGM expected to lead the market, leveraging partnerships with local teams and casinos.
Key Players and Strategies: DraftKings and Circa Sports hold untethered licenses, allowing them to operate without casino partnerships, while FanDuel is anticipated to dominate market share through its national presence and innovative betting options.
Emerging Competitors: Other notable entrants include bet365, Fanatics, and Underdog Sports, each employing unique strategies such as merchandise integration and modern tech to enhance user experience in the competitive landscape.
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Analyst Views on DKNG
Wall Street analysts forecast DKNG stock price to rise
30 Analyst Rating
23 Buy
7 Hold
0 Sell
Strong Buy
Current: 26.300
Low
30.00
Averages
43.76
High
63.00
Current: 26.300
Low
30.00
Averages
43.76
High
63.00
About DKNG
DraftKings Inc. is a digital sports entertainment and gaming company. It provides users with online and retail sports betting (together, Sportsbook), online casino (iGaming) and daily fantasy sports product offerings, as well as digital lottery courier, media, and other product offerings. Sportsbook is live with mobile and/or retail sports betting operations pursuant to regulations in 28 states, Washington, D.C., and in Ontario, Canada. It operates iGaming pursuant to regulations in five states and in Ontario, Canada under its DraftKings brand and pursuant to regulations in four states under its Golden Nugget Online Gaming brand. It owns Jackpocket, a digital lottery courier app in the United States. It is both an official daily fantasy and sports betting partner of the NFL, NHL, PGA TOUR, WNBA and UFC, as well as an official daily fantasy partner of NASCAR, an official sports betting partner of the NBA. It also owns and operates DraftKings Network, a multi-platform content ecosystem.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
DraftKings Set to Release Q4 Earnings Amid Stock Pressure
- Earnings Expectations: DraftKings is expected to report earnings per share of 14 cents on revenue of $1.98 billion, having topped EPS estimates in three of the last four quarters, yet the latest quarter's revenue missed expectations, raising concerns about future performance.
- User Engagement Metrics: Investors should monitor daily active users (DAU) and average revenue per user (ARPU) trends, as these metrics are critical for assessing the effectiveness of DraftKings' marketing strategies, with improvements potentially enhancing monetization of its platform offerings.
- Technical Indicators: The stock is currently trading 10.6% below its 20-day simple moving average and 20.4% below its 100-day SMA, indicating a challenging short-term outlook, with shares down 41.90% over the past 12 months, reflecting ongoing bearish sentiment.
- Market Performance: DraftKings stock is trading at $25.89, down 1.56% at the time of writing, and is positioned closer to its 52-week lows, suggesting a lack of confidence in the company's future growth prospects.
See More
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- Significant Revenue Growth: DraftKings reported Q4 2025 revenue of $1.989 billion, a 43% increase year-over-year, primarily driven by sustained customer engagement and efficient new customer acquisition, indicating strong market performance.
- Record Adjusted EBITDA: The company achieved record Adjusted EBITDA in Q4 2025, reflecting improved profitability despite ongoing market challenges, showcasing operational efficiency.
- Disappointing 2026 Outlook: DraftKings expects fiscal year 2026 revenue to range between $6.5 billion and $6.9 billion, falling short of analysts' $7.3 billion estimate, leading to a significant drop in stock price during after-hours trading and shaking investor confidence.
- Divergent User Sentiment: While retail investor sentiment around DKNG trended bullish, some users predicted further declines to $14, highlighting market uncertainty regarding future growth prospects.
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- Earnings Forecast: DraftKings anticipates a non-GAAP EPS of $0.36 for Q4, missing market expectations by $0.05, indicating pressure on profitability that could undermine investor confidence.
- Revenue Performance: The company expects Q4 revenue to be $1.99 billion, in line with market expectations, which, while not exceeding forecasts, demonstrates a stable revenue base that may help maintain market share.
- Buyback Strategy: DraftKings emphasizes prioritizing stock buybacks over deleveraging ahead of its earnings report, a strategy that could enhance shareholder value in the short term but may impact financial flexibility in the long run.
- Market Reaction: Following the softer-than-expected revenue guidance, DraftKings' stock price slid, reflecting market concerns about its future growth potential and prompting investors to reassess their investment strategies.
See More
DraftKings Reports Mixed Q4 Results and Lower Guidance
- Significant Revenue Growth: DraftKings reported a 43.2% year-over-year revenue increase in Q4, reaching $1.99 billion, primarily driven by sustained customer engagement and efficient new customer acquisition, although overall performance fell short of market expectations.
- Stable User Base: While the monthly unique paying customers remained unchanged at 4.8 million, the average revenue per MUP surged 43% year-over-year to $143, indicating improved net revenue margins in both sportsbook and iGaming segments.
- Substantial EBITDA Increase: The company achieved an adjusted EBITDA of $343.2 million in Q4, a significant rise from $89.5 million a year ago, reflecting the strength of its core business operations.
- Cautious Future Outlook: DraftKings expects FY26 revenue to range between $6.5 billion and $6.9 billion, below the market consensus of $7.3 billion, leading to a 9.2% drop in share price during postmarket trading.
See More
DraftKings Exceeds Q4 Estimates with Strong Revenue Growth
- Performance Beat: DraftKings reported Q4 revenue of $1.99 billion, surpassing analyst expectations of $1.98 billion, indicating strong performance in the sports betting and online gaming sectors, which could drive stock price appreciation.
- Profitability Improvement: Adjusted earnings per share reached $0.36, significantly exceeding the expected $0.14, reflecting enhanced efficiency in customer acquisition and revenue margins, thereby boosting investor confidence.
- Stable Customer Engagement: Monthly unique payers remained flat year-over-year at 4.8 million, yet average revenue per payer increased to $139, up 43% year-over-year, demonstrating improved consumer spending power and solidifying market position.
- Optimistic Future Outlook: DraftKings anticipates fiscal 2026 revenue between $6.5 billion and $6.9 billion, with adjusted EBITDA projected at $700 million to $900 million, showcasing confidence in future growth, particularly with planned investments in DraftKings Predictions.
See More
DraftKings Set to Release Q4 Earnings Amid Stock Pressure
- Earnings Expectations: DraftKings is expected to report earnings per share of 14 cents on revenue of $1.98 billion, having topped EPS estimates in three of the last four quarters, yet the latest quarter's revenue missed expectations, raising concerns about future performance.
- User Engagement Metrics: Investors should monitor daily active users (DAU) and average revenue per user (ARPU) trends, as these metrics are critical for assessing the effectiveness of DraftKings' marketing strategies, with improvements potentially enhancing monetization of its platform offerings.
- Technical Indicators: The stock is currently trading 10.6% below its 20-day simple moving average and 20.4% below its 100-day SMA, indicating a challenging short-term outlook, with shares down 41.90% over the past 12 months, reflecting ongoing bearish sentiment.
- Market Performance: DraftKings stock is trading at $25.89, down 1.56% at the time of writing, and is positioned closer to its 52-week lows, suggesting a lack of confidence in the company's future growth prospects.
See More
DraftKings Q4 Revenue Up 43% but 2026 Outlook Disappoints
- Significant Revenue Growth: DraftKings reported Q4 2025 revenue of $1.989 billion, a 43% increase year-over-year, primarily driven by sustained customer engagement and efficient new customer acquisition, indicating strong market performance.
- Record Adjusted EBITDA: The company achieved record Adjusted EBITDA in Q4 2025, reflecting improved profitability despite ongoing market challenges, showcasing operational efficiency.
- Disappointing 2026 Outlook: DraftKings expects fiscal year 2026 revenue to range between $6.5 billion and $6.9 billion, falling short of analysts' $7.3 billion estimate, leading to a significant drop in stock price during after-hours trading and shaking investor confidence.
- Divergent User Sentiment: While retail investor sentiment around DKNG trended bullish, some users predicted further declines to $14, highlighting market uncertainty regarding future growth prospects.
See More
Multiple Companies Shine in After-Hours Trading
- Applied Materials Earnings Beat: California-based semiconductor equipment company Applied Materials reported adjusted earnings of $2.38 per share and revenue of $7.01 billion, both exceeding analyst expectations, leading to an 11% stock price increase that reflects strong market demand and profitability.
- Coinbase Trading Volume Surge: Coinbase announced a total trading volume of $5.2 trillion in 2025, up 156% year-over-year, and despite missing fourth-quarter revenue expectations, its stock rose nearly 2%, indicating robust performance in the crypto market.
- Rivian Delivery Forecast Upgrade: Electric truck manufacturer Rivian expects vehicle deliveries for 2026 to range from 62,000 to 67,000 units, representing a 47% to 59% increase compared to 2025, resulting in a 14% stock price surge that reflects market confidence in its growth potential.
- Airbnb's Upbeat Guidance: Airbnb reported fourth-quarter earnings of $0.56 per share on $2.78 billion in revenue, falling short of analyst expectations, yet the company anticipates full-year revenue growth of at least low double digits, leading to a stock increase of about 2%, showcasing market confidence in its future growth.
See More
DraftKings Q4 Earnings Preview: Buybacks Over Deleveraging
- Earnings Forecast: DraftKings anticipates a non-GAAP EPS of $0.36 for Q4, missing market expectations by $0.05, indicating pressure on profitability that could undermine investor confidence.
- Revenue Performance: The company expects Q4 revenue to be $1.99 billion, in line with market expectations, which, while not exceeding forecasts, demonstrates a stable revenue base that may help maintain market share.
- Buyback Strategy: DraftKings emphasizes prioritizing stock buybacks over deleveraging ahead of its earnings report, a strategy that could enhance shareholder value in the short term but may impact financial flexibility in the long run.
- Market Reaction: Following the softer-than-expected revenue guidance, DraftKings' stock price slid, reflecting market concerns about its future growth potential and prompting investors to reassess their investment strategies.
See More
DraftKings Reports Mixed Q4 Results and Lower Guidance
- Significant Revenue Growth: DraftKings reported a 43.2% year-over-year revenue increase in Q4, reaching $1.99 billion, primarily driven by sustained customer engagement and efficient new customer acquisition, although overall performance fell short of market expectations.
- Stable User Base: While the monthly unique paying customers remained unchanged at 4.8 million, the average revenue per MUP surged 43% year-over-year to $143, indicating improved net revenue margins in both sportsbook and iGaming segments.
- Substantial EBITDA Increase: The company achieved an adjusted EBITDA of $343.2 million in Q4, a significant rise from $89.5 million a year ago, reflecting the strength of its core business operations.
- Cautious Future Outlook: DraftKings expects FY26 revenue to range between $6.5 billion and $6.9 billion, below the market consensus of $7.3 billion, leading to a 9.2% drop in share price during postmarket trading.
See More
DraftKings Exceeds Q4 Estimates with Strong Revenue Growth
- Performance Beat: DraftKings reported Q4 revenue of $1.99 billion, surpassing analyst expectations of $1.98 billion, indicating strong performance in the sports betting and online gaming sectors, which could drive stock price appreciation.
- Profitability Improvement: Adjusted earnings per share reached $0.36, significantly exceeding the expected $0.14, reflecting enhanced efficiency in customer acquisition and revenue margins, thereby boosting investor confidence.
- Stable Customer Engagement: Monthly unique payers remained flat year-over-year at 4.8 million, yet average revenue per payer increased to $139, up 43% year-over-year, demonstrating improved consumer spending power and solidifying market position.
- Optimistic Future Outlook: DraftKings anticipates fiscal 2026 revenue between $6.5 billion and $6.9 billion, with adjusted EBITDA projected at $700 million to $900 million, showcasing confidence in future growth, particularly with planned investments in DraftKings Predictions.
See More
