Ford Unveils 2027 Bronco RTR SUV, Priced Between $51,475 and $80,000
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 14 2026
0mins
Source: CNBC
- New Model Launch: Ford has announced the introduction of the 2027 Bronco RTR SUV, the eighth model in the Bronco lineup, designed to blend off-road and street performance, thereby enriching its product offerings.
- Powertrain Specs: The new Bronco RTR will feature a 2.3-liter turbocharged four-cylinder engine delivering 315 horsepower and 350 pound-feet of torque, which, while less powerful than the Bronco Raptor's 418 horsepower, still offers robust performance appealing to off-road enthusiasts.
- Market Positioning: Although Ford has not disclosed specific pricing, the Bronco RTR is expected to be priced between the $51,475 Bronco Heritage Edition and approximately $80,000 for the Bronco Raptor, positioning it as a more accessible performance model.
- Sales Timeline: The Bronco RTR will be available for order starting in October, with sales commencing in January 2027, further enhancing Ford's competitiveness in the SUV market.
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Analyst Views on F
Wall Street analysts forecast F stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for F is 13.65 USD with a low forecast of 11.00 USD and a high forecast of 16.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
14 Analyst Rating
3 Buy
10 Hold
1 Sell
Hold
Current: 13.820
Low
11.00
Averages
13.65
High
16.00
Current: 13.820
Low
11.00
Averages
13.65
High
16.00
About F
Ford Motor Company is an automobile company. The Company develops and delivers Ford trucks, sport utility vehicles, commercial vans and cars, and Lincoln luxury vehicles, along with connected services. The Company’s segments include Ford Blue, Ford Model e, Ford Pro, and Ford Credit. The Ford Blue segment primarily includes the sale of Ford and Lincoln internal combustion engine (ICE) and hybrid vehicles, service parts, accessories, and digital services for retail customers. The Ford Model e segment primarily includes the sale of its electric vehicles, service parts, accessories, and digital services for retail customers. The Ford Pro segment primarily includes the sale of Ford and Lincoln vehicles, service parts, accessories, and services for commercial, government, and rental customers. The Ford Credit segment consists of the Ford Credit business on a consolidated basis, which is primarily vehicle-related financing and leasing activities. Its vehicle brands are Ford and Lincoln.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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