Ferrari Launches First Electric Vehicle Luce Amid Market Challenges
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 35 minutes ago
0mins
Source: CNBC
- EV Launch: Ferrari unveiled its first fully electric vehicle, the Luce, at the Vela di Calatrava in Rome, marking a significant new chapter in the company's history, despite weak market demand for EVs.
- Stock Fluctuation: Following the launch, Ferrari's shares fell by 6.1%, with a nearly 27% decline over the past 12 months, indicating market caution regarding the new model and concerns about future sales.
- CEO Remarks: CEO Benedetto Vigna described the launch as a 'very important day,' emphasizing the need to respect the essence of new technology in design to cater to both new and existing customers.
- Market Competition: While Ferrari introduces its electric vehicle, competitors like Porsche and Lamborghini are scaling back their EV plans due to weak demand, highlighting the challenges Ferrari faces in the electric vehicle market.
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Analyst Views on RACE
Wall Street analysts forecast RACE stock price to rise
15 Analyst Rating
11 Buy
3 Hold
1 Sell
Moderate Buy
Current: 349.390
Low
349.74
Averages
448.83
High
555.00
Current: 349.390
Low
349.74
Averages
448.83
High
555.00
About RACE
Ferrari NV, known as Ferrari, is an Italy-based designer, manufacturer and retailer of sports cars that is incorporated in the Netherlands. It operates under the Ferrari brand. Its sports cars portfolio includes, among others, F12berlinetta, FF, Ferrari 488 GTB, 488 Spider, 458 Speciale, Ferrari California T, F12tdf and LaFerrari. The Company also offers financing services through Ferrari Financial Services. It also produces limited series and one-off cars. The Company divides its regional markets in EMEA (Europe, the Middle East, India and Africa), Americas, Greater China and Rest of APAC (Asia-Pacific region, excluding Greater China) and is active in over 60 markets worldwide through a network of authorized dealers.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Design Transformation: Ferrari's Luce EV, developed in collaboration with former Apple designer Jony Ive, features a five-seat, four-door layout, marking a significant shift in the brand's electrification strategy, although this has raised concerns about the brand's traditional sports car identity.
- Declining Deliveries: The company reported a 4.4% year-on-year decline in first-quarter deliveries to 3,436 units, yet maintained a strong EBITDA margin above 39%, indicating ongoing demand for personalized vehicle features.
- Cautious Market Reaction: Following the Luce's unveiling, Ferrari's stock dropped 3% on Monday as investors expressed concerns over the brand's aggressive shift towards electrification, fearing it may compromise the brand's exclusivity and racing heritage.
- Potential Cost Pressures: Investors are worried that new U.S. tariffs on European car imports could increase costs for Ferrari in North America, potentially forcing the company to raise car prices or absorb additional costs, which could negatively impact profit margins.
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- Market Volatility: On Tuesday, the pan-European Stoxx 600 index fell by 0.2%, reflecting investor concerns over the situations in the Middle East and Ukraine, despite a strong rebound on Monday where the DAX rose by 2.01%.
- Oil Price Fluctuations: International benchmark Brent crude increased by 3.1% to $99.14 per barrel, while U.S. West Texas Intermediate futures dropped by 4.2%, indicating market sensitivity to geopolitical tensions.
- Corporate News: Ferrari's stock plummeted over 6% following the unveiling of its first fully electric car, the Ferrari Luce, suggesting market reactions to new product launches may not meet expectations, potentially impacting future sales.
- Retail Performance: Kingfisher's shares rose about 4.6% after updating investors on its first-quarter earnings, showing confidence in meeting full-year guidance despite a 0.7% decline in like-for-like sales, indicating strong market adaptability.
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- EV Launch: Ferrari unveiled its first fully electric vehicle, the Luce, at the Vela di Calatrava in Rome, marking a significant new chapter in the company's history, despite weak market demand for EVs.
- Stock Fluctuation: Following the launch, Ferrari's shares fell by 6.1%, with a nearly 27% decline over the past 12 months, indicating market caution regarding the new model and concerns about future sales.
- CEO Remarks: CEO Benedetto Vigna described the launch as a 'very important day,' emphasizing the need to respect the essence of new technology in design to cater to both new and existing customers.
- Market Competition: While Ferrari introduces its electric vehicle, competitors like Porsche and Lamborghini are scaling back their EV plans due to weak demand, highlighting the challenges Ferrari faces in the electric vehicle market.
See More
- Market Optimism: The news that a deal with Iran has been 'largely negotiated' has driven U.S. stock futures higher after the long weekend, with Dow futures expected to rise over 300 points, reflecting investor hopes for a peaceful resolution.
- Oil Price Volatility: Despite a significant drop in benchmark oil prices on Monday, Brent and WTI prices diverged sharply in early Tuesday trading, indicating market concerns over potential supply shortages, particularly as July approaches.
- Military Actions Impacting Talks: U.S. Central Command announced 'self-defense' strikes against Iran targeting missile launch sites and mine boats, which could significantly affect the negotiation process and increase market uncertainty.
- Corporate Developments: Ferrari unveiled its first fully electric car, with the CEO stating this marks a new chapter in the company's history, demonstrating its commitment to electrification and potentially attracting environmentally conscious consumers.
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- Brand Value: Ferrari, recognized as a luxury brand, intentionally limits its car production to maintain demand, resulting in vehicle prices reaching millions, with an operating margin of 29.7% in the latest quarter, showcasing strong profitability and pricing power.
- Economic Resilience: Catering primarily to ultra-wealthy clients, Ferrari's financial performance remains relatively stable during economic downturns, avoiding the volatility seen in the mass-market auto sector, which further solidifies its market position.
- Financial Performance: In Q1 2023, Ferrari's financial results exceeded Wall Street analyst expectations, and despite a 36% decline in stock price over the past year, management reiterated full-year guidance, indicating confidence in future performance.
- Investment Opportunity: Ferrari's stock has surged 694% over the past decade, significantly outperforming the S&P 500's 328% return, and with a current price-to-earnings ratio of 32, which is below the automotive sector's historical average, it presents an attractive long-term investment opportunity.
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- Brand Value Enhancement: Ferrari's luxury brand image supports ongoing pricing power, with an operating margin of 29.7% in the latest quarter, showcasing its competitive edge in the high-end market.
- Financial Performance Exceeds Expectations: In Q1 ending March 31, Ferrari's financial results surpassed Wall Street analyst estimates, yet the stock remains 36% below its all-time high, reflecting market caution regarding its future performance.
- Electric Vehicle Launch Outlook: The upcoming launch of Ferrari's first fully electric car, Luce, will significantly impact stock performance, as any demand falling short of expectations could be perceived as a failure.
- Long-Term Investment Opportunity: Despite facing short-term challenges, Ferrari's stock has risen 694% over the past decade, indicating its attractiveness as a long-term investment, with a current P/E ratio of 32, which is 21% below the automotive sector's historical average.
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