EXCLUSIVE: Meta's AI, Metaverse Growth Drive Launch Of New Direxion Leveraged And Inverse ETFs
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 18 2024
0mins
Should l Buy META?
Source: Benzinga
- Direxion's New ETFs: Direxion launched ETFs METU and METD to meet the demand for leveraged and inverse single stock ETFs, focusing on Meta Platforms Inc.
- Meta Platforms Inc Significance: Meta's growth in AI, metaverse, and social media makes it an attractive stock for traders seeking short-term gains.
- Impact on ETF Performance: Developments in Meta could influence the performance of METU and METD, offering traders various catalysts to consider.
- Trading Opportunities: METU and METD provide traders with opportunities to capitalize on Meta's price movements, whether bullish or bearish.
- Considerations and Risks: Egilinsky advises daily monitoring of these ETFs, understanding their mechanisms, and highlights that they are not suitable for long-term investments.
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Analyst Views on META
Wall Street analysts forecast META stock price to rise
44 Analyst Rating
37 Buy
6 Hold
1 Sell
Strong Buy
Current: 592.920
Low
655.15
Averages
824.71
High
1117
Current: 592.920
Low
655.15
Averages
824.71
High
1117
About META
Meta Platforms, Inc. is building human connections, powered by artificial intelligence and immersive technologies. The Company's products enable people to connect and share with friends and family through mobile devices, personal computers, virtual reality (VR) and mixed reality (MR) headsets, augmented reality (AR), and wearables. It also helps people discover and learn about what is going on in the world around them, enabling people to share their experiences, ideas, photos, videos, and other content with audiences ranging from their closest family members and friends to the public at large. The Company's segments include Family of Apps (FoA) and Reality Labs (RL). FoA segment includes Facebook, Instagram, Messenger, WhatsApp and Threads. RL segment includes its virtual, augmented, and mixed reality related consumer hardware, software and content. Its product offerings in VR include its Meta Quest devices, as well as software and content available through the Meta Horizon Store.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- User Engagement Surge: Meta's use of AI technology to enhance user engagement on Facebook and Instagram has resulted in a 30% year-over-year increase in time spent on Instagram Reels, significantly driving advertising revenue and strengthening the company's competitive position in the social media market.
- Record Revenue Achievement: In 2025, Meta achieved a record revenue of $200.9 billion, a 22% increase from the previous year; despite a slight 3% decline in net income due to a one-off tax provision, excluding this provision would have resulted in a 20% profit growth, showcasing the company's robust profitability.
- Soaring Capital Expenditures: Meta's AI-related capital expenditures reached $72.2 billion, an 84% increase, which, while not immediately impacting profits, poses long-term profitability challenges, especially with Reality Labs facing a staggering $19.2 billion loss.
- Market Valuation Potential: With a current market capitalization of $1.5 trillion, Meta is projected to reach $3 trillion within three years; if Wall Street's earnings forecasts hold true, Meta's stock would need to rise 82% by the end of 2027 to match the Nasdaq-100's P/E ratio, indicating significant investment potential.
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China Review: A $2 billion sale involving Meta has been reported, highlighting significant financial movements in the tech industry.
Founders Barred: The founders of the company involved in the sale have been restricted from leaving the country, indicating potential legal or regulatory issues.
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- Incentive Program: Facebook's newly launched Creator Fast Track program offers guaranteed payments of $1,000 per month for influencers with at least 100,000 followers, increasing to $3,000 for those with over 1 million followers, aiming to attract more content creators to boost user engagement on the platform.
- User Time Comparison: Despite having a significant male user base aged 18-24, Facebook users spend an average of just 19 hours per month on the platform, significantly lower than TikTok's 33 hours and YouTube's 27 hours, highlighting Facebook's struggle to attract video content engagement.
- Video View Increase: Meta's management reported a 7% lift in Facebook video views due to optimization efforts, indicating that the company is enhancing video content appeal through internal adjustments rather than relying solely on organic growth from user-generated content.
- Strategic Implications: By incentivizing influencers, Facebook aims to enhance engagement among younger users and maintain relevance in a competitive social media landscape, although the long-term effectiveness of such short-term incentives remains questionable.
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- Generac Stock Decline: Shares of generator manufacturer Generac fell 7% after its EBITDA margin forecast disappointed Wall Street, projecting EBITDA of $1.25 billion to $1.45 billion for 2028, below the consensus of $1.29 billion, with margins expected in the low 20% range, which could undermine investor confidence.
- Meta Layoffs: Meta Platforms saw a 1% rise in stock price despite plans to lay off several hundred employees across various divisions, including Facebook and Reality Labs, indicating a strategic move to optimize resources in response to market challenges, potentially impacting long-term growth prospects.
- Intuitive Machines Contract Win: Intuitive Machines surged over 15% after securing a $180.4 million contract with NASA to deliver seven science and technology payloads to the moon, a significant win that is expected to enhance the company's market position and future revenue outlook.
- PDD Holdings Revenue Growth: PDD Holdings' U.S.-traded shares increased by 7%, reporting total revenue of 123.9 billion yuan in the fourth quarter, a 12% year-over-year increase, although slightly below the consensus of 124.5 billion yuan, indicating the company's resilience in a competitive market.
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- Pilot Program Launch: The UK government is initiating a six-week social media ban trial involving 300 teenagers nationwide, encompassing curfews and time limits on popular apps, aimed at assessing the impact of social media on adolescent mental health.
- Diverse Interventions: The trial includes four types of interventions, with one group of parents using parental controls to disable specific apps, while another group limits teens to one hour per day on platforms like Instagram, TikTok, and Snapchat, demonstrating the government's commitment to online safety for youth.
- International Trend Influence: Following Australia's lead in banning social media for under-16s, several European countries are considering similar bans, reflecting a global concern and policy shift regarding youth online safety.
- Scientific Research Support: A scientific trial co-led by the University of Cambridge and Bradford Institute for Health Research will analyze how reducing social media use affects adolescent health, involving approximately 4,000 students aged 12 to 15, thereby providing a scientific basis for policy-making.
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