Estée Lauder in Talks to Merge with Puig
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 23 2026
0mins
Should l Buy EL?
Source: CNBC
- Merger Talks Initiated: Estée Lauder announced it is in discussions to merge with Spanish beauty group Puig, although no final agreement has been reached, raising market interest in the potential deal.
- Market Reaction Evident: Following the announcement, Estée Lauder's shares fell nearly 8%, while Puig's stock rose approximately 3%, indicating differing market expectations for the two companies' futures.
- Profitability Forecast Impacted: In its second-quarter earnings report, Estée Lauder projected a $100 million hit to its full-year profitability due to tariff impacts, highlighting ongoing challenges under its 'Beauty Reimagined' turnaround plan.
- Annual Stock Price Volatility: Estée Lauder's stock has dropped about 25% this year, reflecting the company's vulnerability amid changing market conditions and pressures from internal restructuring efforts.
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Analyst Views on EL
Wall Street analysts forecast EL stock price to rise
18 Analyst Rating
8 Buy
9 Hold
1 Sell
Moderate Buy
Current: 76.420
Low
70.00
Averages
106.76
High
130.00
Current: 76.420
Low
70.00
Averages
106.76
High
130.00
About EL
The Estee Lauder Companies Inc. is a manufacturer, marketer and seller of skin care, makeup, fragrance and hair care products. Its products are sold in over 150 countries and territories under a number of brand names, including Estee Lauder, Aramis, Clinique, Lab Series, Origins, M.A.C, Bobbi Brown Cosmetics, La Mer, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frederic Malle, GLAMGLOW, Kilian Paris, Too Faced, Dr.Jart+, and the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty. It is a licensee for fragrances, cosmetics and/or related products for AERIN, BALMAIN, and Dr. Andrew Weil. Its skin care products include moisturizers, serums, cleansers, toners, exfoliators, facial masks, body care, sun care products and others. Its makeup products include foundations, powders, concealers and setting sprays, lipsticks, lip liners and lip glosses, and mascaras, eyeshadows and eyeliners.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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