Emerging Competitors in Payment Sector Challenge Credit Card Giants
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 46 minutes ago
0mins
Source: Fool
- Payment Method Evolution: The rise of 'pay-by-bank' options allows merchants to withdraw funds directly from consumers' bank accounts, bypassing credit card networks, and although it accounted for less than 14% of consumer transactions in the U.S., it has seen a 50% increase compared to pre-pandemic levels, indicating market potential.
- Market Share Dynamics: Despite gaining some traction during the pandemic, 'pay-by-bank' saw a decline in market share last year, while credit card transaction volumes continued to grow, with Visa and Mastercard reporting over 8% increases, demonstrating their market resilience.
- Consumer Trust Issues: Consumers exhibit a lack of trust in providing bank account details to unfamiliar merchants, which hinders the rapid adoption of 'pay-by-bank' despite its typically fee-free nature for customers, as merchants still incur small fees for accepting these payments.
- Advantages of Credit Cards: Credit cards remain favored by consumers due to the myriad of spending rewards they offer, and while 'pay-by-bank' transactions are free for customers, the convenience and established trust in credit cards ensure their continued dominance in the near term.
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Analyst Views on V
Wall Street analysts forecast V stock price to rise
25 Analyst Rating
23 Buy
2 Hold
0 Sell
Strong Buy
Current: 312.400
Low
330.00
Averages
406.59
High
450.00
Current: 312.400
Low
330.00
Averages
406.59
High
450.00
About V
Visa Inc. is a global payments technology company. It facilitates global commerce and money movement across more than 200 countries and territories among a global set of consumers, merchants, financial institutions and government entities through technologies. It operates through the Payment Services segment. It provides transaction processing services (primarily authorization, clearing and settlement) to its financial institution and merchant clients through VisaNet, its proprietary advanced transaction processing network. It offers a range of Visa-branded payment products that its clients, including nearly 14,500 financial institutions, use to develop and offer payment solutions or services, including credit, debit, prepaid and cash access programs for individual, business and government account holders. It also provides value-added services to its clients, including issuing solutions, acceptance solutions, risk and identity solutions, open banking solutions and advisory services.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Payment Method Evolution: The rise of 'pay-by-bank' options allows merchants to withdraw funds directly from consumers' bank accounts, bypassing credit card networks, and although it accounted for less than 14% of consumer transactions in the U.S., it has seen a 50% increase compared to pre-pandemic levels, indicating market potential.
- Market Share Dynamics: Despite gaining some traction during the pandemic, 'pay-by-bank' saw a decline in market share last year, while credit card transaction volumes continued to grow, with Visa and Mastercard reporting over 8% increases, demonstrating their market resilience.
- Consumer Trust Issues: Consumers exhibit a lack of trust in providing bank account details to unfamiliar merchants, which hinders the rapid adoption of 'pay-by-bank' despite its typically fee-free nature for customers, as merchants still incur small fees for accepting these payments.
- Advantages of Credit Cards: Credit cards remain favored by consumers due to the myriad of spending rewards they offer, and while 'pay-by-bank' transactions are free for customers, the convenience and established trust in credit cards ensure their continued dominance in the near term.
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- Shift in Payment Methods: The COVID-19 pandemic has increased interest in electronic payments, with pay-by-bank accounting for less than 14% of consumer transactions, yet this represents a 50% increase from pre-pandemic levels, indicating market potential.
- Changing Competitive Landscape: Pay-by-bank is emerging as a competitor to Visa and Mastercard, although it currently faces challenges related to consumer trust and convenience of use, which may hinder its adoption.
- Market Acceptance: Despite the rise in direct bank payments, consumer preference for credit cards persists due to trust issues and switching costs, resulting in stagnation in growth for this payment method last year.
- Future Outlook: While pay-by-bank could pose a threat to credit card networks in the future, Visa and Mastercard continue to see stable transaction growth, demonstrating their resilience in the market.
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- High Market Anticipation: This IPO is regarded as one of the most anticipated in history, attracting significant investor interest and reflecting strong confidence in space exploration and commercial aerospace sectors.
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- Stablecoin Collaboration: Visa is collaborating with Brale to utilize SBC (a U.S. dollar-backed stablecoin) for institutional payment settlements on the Canton Network, aiming to enhance settlement speed and programmability while safeguarding sensitive transaction data privacy.
- Privacy Architecture Advantage: The Canton Network's privacy architecture allows participants to transact on shared infrastructure while limiting the visibility of sensitive transaction information, providing higher security for financial institutions and payment companies.
- Positive Market Reaction: Visa's stock rose 1.3% in premarket trading, reflecting market optimism regarding the collaboration, which may enhance Visa's competitiveness in the stablecoin sector.
- Strategic Implications: Through the partnership with Brale, Visa plans to evaluate SBC as an additional stablecoin option for institutional settlements, further advancing its application and innovation in the cryptocurrency space.
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- Stablecoin Collaboration: Visa announced a partnership with Brale to explore settlement using SBC, a U.S. dollar-backed stablecoin issued by Brale, aiming to leverage privacy-enabled blockchain infrastructure on the Canton Network for faster settlements.
- Proof of Concept: The collaboration's proof of concept will evaluate how privacy-focused blockchain can support more programmable settlement methods, with Visa planning to assess SBC as an additional stablecoin option for institutional settlement use cases.
- Strategic Importance of Stablecoins: Visa believes stablecoins represent a scalable next-generation settlement layer for global payments, having begun enabling stablecoin settlements in 2021 and continuously expanding its capabilities to settle VisaNet obligations using supported stablecoins.
- Role of Brale: Brale serves as a regulated stablecoin infrastructure platform that enables companies to launch and operate fiat-backed digital currencies, and Visa's collaboration is expected to further drive the adoption of stablecoins in the fintech sector.
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- Social Media Reaction: Following his public support for Trump, Jaxson Dart disabled comments on his Instagram due to overwhelming negative feedback, reflecting the pressure and impact athletes face on social media.
- Team Cohesion: Manning hopes political differences can foster dialogue among teammates rather than create division, emphasizing that despite differing beliefs, athletes must unite and collaborate to achieve high-level performance.
- Personal Choice and Brand Impact: Manning chose not to publicly address politics during his career, a decision that helped him and his brother Peyton become pitchmen for several high-profile brands, indicating the complex balance athletes must maintain between business and politics.
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