e.l.f. Beauty Surprises with Q3 Results, Stock Reversal Presents Buying Opportunity
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1d ago
0mins
Should l Buy ELF?
Source: Fool
- Significant Sales Growth: e.l.f. Beauty reported a 38% year-over-year sales increase in Q3 2023, reaching $489.5 million, significantly exceeding the analyst consensus of $460 million, indicating robust market demand and brand appeal.
- Enhanced Profitability: Adjusted earnings per share (EPS) surged 68% from $0.74 to $1.24, surpassing the analyst expectation of $0.72, reflecting the company's success in cost control and operational efficiency.
- Market Share Expansion: The e.l.f. brand gained 130 basis points in the mass cosmetics market, with U.S. and international revenues rising 36% and 44% respectively, despite weak consumption in the U.K., showcasing the brand's global appeal.
- Optimistic Outlook: The company raised its fiscal 2026 sales guidance to a growth range of 22% to 33%, expecting Rhode to contribute $260 million to $265 million in revenue, demonstrating confidence in future growth and strategic positioning.
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Analyst Views on ELF
Wall Street analysts forecast ELF stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ELF is 117.50 USD with a low forecast of 85.00 USD and a high forecast of 136.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
13 Analyst Rating
10 Buy
3 Hold
0 Sell
Strong Buy
Current: 82.090
Low
85.00
Averages
117.50
High
136.00
Current: 82.090
Low
85.00
Averages
117.50
High
136.00
About ELF
e.l.f. Beauty, Inc. is a multi-brand beauty company. The Company offers inclusive, accessible, clean, vegan, and cruelty-free cosmetics and skincare products. The Company's family of brands includes e.l.f. Cosmetics, e.l.f. SKIN, Naturium, Well People, Keys Soulcare, and rhode. Its e.l.f. SKIN is an ingredient-focused, dermatologist-developed formulas for every eye, lip and face. The Company operates across beauty categories including eye, lip, and face makeup, beauty tools and accessories, and skincare products. Its color cosmetics and skin care products are broadly sold through food, drug, and mass channels, as well as through department stores and direct and specialty channels. The Company sells its products with retailers in the United States, as well as internationally. It also sells its products online through its own direct e-commerce channels, as well as through other e-commerce Websites.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Earnings Beat: E.l.f. Beauty reported an adjusted EPS of $1.24 for Q3, surpassing the consensus estimate of $0.72, with revenue of $489.5 million exceeding expectations of $459.1 million, indicating robust growth across retail and e-commerce channels.
- Guidance Upgrade: The company raised its full-year adjusted EPS guidance to a range of $3.05 to $3.10 and revenue guidance to $1.60 billion to $1.61 billion, both above consensus estimates, reflecting management's confidence in future growth prospects.
- Stock Price Pressure: Following an initial post-earnings rally, E.l.f. Beauty's shares fell 8.15% on Monday due to profit-taking and a cautious reassessment of the guidance, highlighting investor concerns about sustaining upward momentum in the near term.
- Technical Analysis: Currently, E.l.f. Beauty's stock is trading 13.9% below its 20-day SMA and 24.6% below its 100-day SMA, indicating significant short-term weakness, with key support at $69.00, suggesting traders should remain cautious.
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- Ad Performance Lacks Impact: e.l.f. Beauty's (ELF) 30-second Super Bowl ad was rated as one of the worst, and while it is unlikely to significantly hurt sales, it represented a missed opportunity to engage new consumers during the year's most-watched sporting event.
- Brand Awareness Potential: Media studies indicate that successful Super Bowl ads can increase brand awareness by 43%, and e.l.f.'s ad failed to capitalize on this potential, which may affect its long-term market performance.
- Significant Advertising Investment: e.l.f. Beauty has ramped up its advertising investment to 24%-26% of net sales for fiscal 2025, approximately $281.5 million, reflecting an over 800% increase over four years and far exceeding the industry average of 10%-20%.
- Optimistic Future Outlook: Despite the ad's poor reception, e.l.f. Beauty has raised its fiscal 2026 net sales growth outlook to 22%-23%, demonstrating the company's confidence in future growth prospects.
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- Software Stock Rebound: Following last week's severe selloff, the iShares Expanded Tech-Software Sector ETF (NYSE:IGV) jumped over 3% on Monday, marking its strongest daily gain since late April 2025, indicating renewed investor interest in software stocks and a potential recovery in market confidence.
- Nasdaq Outperformance: The Nasdaq 100 climbed 1%, significantly outperforming broader Wall Street, while the S&P 500 added 0.7%, suggesting that the strong rebound in tech stocks is driving overall market gains and may attract more capital inflows.
- Individual Stock Surge: AppLovin Corp. (NASDAQ:APP) surged more than 14% after logging four consecutive weekly declines, reflecting optimistic market sentiment regarding its future growth potential, which could draw more investor attention to the company.
- Commodity Market Recovery: Oil prices rose over 2% to $64.6 a barrel, while gold rebounded 2.5% to $5,090 an ounce, and silver soared over 6% to $82 an ounce, indicating an improvement in market risk appetite that may positively impact related industries.
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- Significant Sales Growth: e.l.f. Beauty reported a 38% year-over-year sales increase in Q3 2023, reaching $489.5 million, significantly exceeding the analyst consensus of $460 million, indicating robust market demand and brand appeal.
- Enhanced Profitability: Adjusted earnings per share (EPS) surged 68% from $0.74 to $1.24, surpassing the analyst expectation of $0.72, reflecting the company's success in cost control and operational efficiency.
- Market Share Expansion: The e.l.f. brand gained 130 basis points in the mass cosmetics market, with U.S. and international revenues rising 36% and 44% respectively, despite weak consumption in the U.K., showcasing the brand's global appeal.
- Optimistic Outlook: The company raised its fiscal 2026 sales guidance to a growth range of 22% to 33%, expecting Rhode to contribute $260 million to $265 million in revenue, demonstrating confidence in future growth and strategic positioning.
See More
- Significant Sales Growth: e.l.f. Beauty's Q3 sales soared 38% year-over-year to $489.5 million, easily surpassing the analyst consensus of $460 million, indicating strong market demand and brand appeal.
- Improved Profitability: Adjusted earnings per share (EPS) surged 68% from $0.74 to $1.24, exceeding the analyst estimate of $0.72, reflecting the company's success in cost control and operational efficiency.
- Rhode Brand Contribution: The Rhode brand contributed $128 million in revenue during the quarter, bolstered by its successful launch at Sephora, further solidifying e.l.f.'s position in the rapidly growing beauty market.
- Optimistic Outlook: e.l.f. raised its fiscal 2026 sales guidance to an increase of 22% to 33%, with Rhode expected to contribute $260 million to $265 million in revenue, demonstrating the company's confidence in future growth and strategic positioning.
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- Social Media Surge: Since January 1, user-generated '2016' playlists on Spotify have surged by 790%, indicating a strong nostalgic sentiment among young consumers that could drive sales for brands associated with that era.
- Return to Brick-and-Mortar: Young consumers are rediscovering the joy of in-store shopping, reflecting a longing for the carefree atmosphere of 2016, which may lead to improved performance for retailers.
- Brand Opportunities: Brands like Abercrombie & Fitch could leverage this nostalgia wave to reshape their image, particularly if they successfully distance themselves from past controversies, potentially attracting more young consumers.
- Market Outlook: Retail trends typically last about 18 months, and this nostalgia cycle is expected to persist through the midterm elections this year, possibly extending into next year, providing long-term market opportunities for related brands.
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