e.l.f. Beauty Shares Plunge 34.2% Amid Market Turmoil
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 08 2026
0mins
Should l Buy ELF?
Source: Fool
- Market Turmoil Impact: e.l.f. Beauty's stock plummeted 34.2% in March due to bearish sentiment driven by the Iran war, significantly outpacing the S&P 500's 5.1% decline, highlighting the company's vulnerability in a volatile market.
- Rising Input Costs: The surge in global crude oil prices, triggered by the conflict, is expected to increase production costs for e.l.f. Beauty, particularly as its products contain petrochemical ingredients, thereby intensifying financial pressures on the company.
- Analyst Downgrades: Negative analyses from Piper Sandler and Canaccord on March 9 and 26, respectively, led to a price target reduction from $136 to $121, while Deutsche Bank lowered its target from $95 to $68, despite maintaining a hold rating, reflecting market concerns about the company's outlook.
- April Recovery Signs: Following March's significant sell-off, e.l.f. Beauty's stock has rebounded by 5.3% in April, compared to the S&P 500's 3.7% and Nasdaq's 4.8%, indicating optimism due to de-escalation in the Iran situation, though risks remain significant.
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Analyst Views on ELF
Wall Street analysts forecast ELF stock price to rise
15 Analyst Rating
12 Buy
3 Hold
0 Sell
Strong Buy
Current: 69.860
Low
85.00
Averages
112.21
High
136.00
Current: 69.860
Low
85.00
Averages
112.21
High
136.00
About ELF
e.l.f. Beauty, Inc. is a multi-brand beauty company. The Company offers inclusive, accessible, clean, vegan, and cruelty-free cosmetics and skincare products. The Company's family of brands includes e.l.f. Cosmetics, e.l.f. SKIN, Naturium, Well People, Keys Soulcare, and rhode. Its e.l.f. SKIN is an ingredient-focused, dermatologist-developed formulas for every eye, lip and face. The Company operates across beauty categories including eye, lip, and face makeup, beauty tools and accessories, and skincare products. Its color cosmetics and skin care products are broadly sold through food, drug, and mass channels, as well as through department stores and direct and specialty channels. The Company sells its products with retailers in the United States, as well as internationally. It also sells its products online through its own direct e-commerce channels, as well as through other e-commerce Websites.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- False Statement Allegations: A recently filed federal securities fraud class action alleges that BellRing's executives made materially false and misleading statements regarding the company's business, operations, and prospects, potentially exposing shareholders to financial losses.
- Inventory Management Issues: The investigation reveals that customers accumulated excess inventory due to concerns over product shortages, and as these shortages were resolved, they reduced inventory and cut back on new orders, directly impacting the company's sales and market confidence.
- Potential Legal Consequences: Shareholders who purchased BellRing stock prior to October 1, 2024, and still hold it may seek the return of funds and a court-approved incentive award, highlighting the legal risks and potential financial liabilities facing the company.
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- e.l.f. Beauty's Growth Potential: e.l.f. Beauty (ELF) trades at just over 15 times forward P/E, and despite challenges from consumer spending weakness, its market share in cosmetics is expanding, particularly through the acquisition of the Rhode brand, which is expected to drive future sales growth.
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- Chewy's Defensive Business Model: Chewy trades at a forward P/E of 15.5 times, and despite pressures from rising oil prices, its pet food-centric business model positions it well for recession resilience, with an expected annual growth rate of 8.3%, enhancing its market competitiveness.
- e.l.f. Beauty's Growth Potential: e.l.f. Beauty has a forward P/E slightly above 15 times, and despite challenges from consumer spending weakness, its acquisition of the Rhode brand is expected to drive future sales growth, with Rhode achieving over $200 million in sales within three years, indicating substantial market potential.
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- False Financial Reporting: The complaint alleges that e.l.f. Beauty inflated revenue and other financial metrics over multiple quarters, resulting in investor losses when the truth emerged, highlighting significant deficiencies in the company's financial transparency.
- Inventory Issues Escalate: The company incorrectly attributed rising inventory levels to sourcing changes, which were actually due to mismanagement, reflecting a lack of operational efficiency that could undermine future market trust.
- Investor Rights Affected: Long-term shareholders have suffered losses due to the company's misleading statements, prompting Bragar Eagel & Squire to encourage affected investors to reach out for legal options, demonstrating a commitment to protecting investor rights.
See More
Investigation into BellRing Brands Shareholder Claims
- Shareholder Investigation Launched: Grabar Law Office is investigating claims on behalf of shareholders of BellRing Brands, Inc., focusing on whether certain executives breached their fiduciary duties, which could lead to significant reforms in corporate governance if substantiated.
- False Statement Allegations: A recently filed federal securities fraud class action alleges that BellRing's executives made materially false and misleading statements regarding the company's business, operations, and prospects, potentially exposing shareholders to financial losses.
- Inventory Management Issues: The investigation reveals that customers accumulated excess inventory due to concerns over product shortages, and as these shortages were resolved, they reduced inventory and cut back on new orders, directly impacting the company's sales and market confidence.
- Potential Legal Consequences: Shareholders who purchased BellRing stock prior to October 1, 2024, and still hold it may seek the return of funds and a court-approved incentive award, highlighting the legal risks and potential financial liabilities facing the company.
See More
E.l.f. Beauty and RH Brand Expansion Opportunities
- E.l.f. Beauty Growth Potential: E.l.f. Beauty's acquisition of celebrity Hailey Bieber's Rhode brand is expected to drive sales growth, with Rhode generating over $200 million in annual sales, allowing E.l.f. to leverage its influencer marketing strategy to expand product lines and distribution channels.
- DraftKings Market Competition: DraftKings faces threats from prediction markets; however, the company has launched a new super app integrating sports betting, online gaming, and prediction markets, with EBITDA margins projected to rise from 10% last year to 30% by 2030, indicating strong profitability growth potential.
- RH Brand Expansion Strategy: RH has introduced a new brand, RH Estates, aimed at catering to the luxury home market, which is expected to become its largest growth and highest-margin business in the future, as the company actively expands into international markets despite challenges in the furniture industry.
- Consumer Stock Investment Opportunities: Despite economic fluctuations impacting consumer stocks, several stocks have dropped nearly 50%, including E.l.f. Beauty and DraftKings, presenting investors with opportunities to seek long-term investments and capture potential market rebounds.
See More
Consumer Stocks Down 50% Present Attractive Buying Opportunities
- E.l.f. Beauty Acquisition: E.l.f. Beauty's acquisition of Hailey Bieber's Rhode brand, which has over $200 million in annual sales, is expected to drive strong growth through influencer marketing and product portfolio expansion, further solidifying its position in the mass cosmetics market.
- DraftKings Market Response: DraftKings has launched a super app that integrates sports betting, online gaming, and prediction markets, and despite facing competition from prediction markets, it anticipates EBITDA margins will rise from 10% to 30% by 2030, indicating significant future profitability potential.
- RH Furniture Expansion: RH has achieved revenue growth in the furniture sector despite tariffs and market challenges, turning free cash flow positive last year, and plans to expand its luxury furniture market with the introduction of the RH Estates brand, which is expected to become its largest growth and highest-margin business.
- Market Timing Opportunity: With consumer stocks down over 50%, investors can find long-term investment opportunities in companies like E.l.f., DraftKings, and RH, leveraging their potential for market recovery and growth prospects.
See More
Three Cheap Stocks to Buy Amid Market Turmoil
- Chewy's Defensive Business Model: Chewy (CHWY) trades at a forward P/E of 15.5, and despite pressures from rising oil prices, its focus on pet food positions it well for recession resilience, likely maintaining stable revenue growth as consumers continue to prioritize pet care.
- e.l.f. Beauty's Growth Potential: e.l.f. Beauty (ELF) trades at just over 15 times forward P/E, and despite challenges from consumer spending weakness, its market share in cosmetics is expanding, particularly through the acquisition of the Rhode brand, which is expected to drive future sales growth.
- Pinterest's Transformation Opportunity: Pinterest (PINS) trades at a forward P/E of 10, with a 16% revenue growth last year, and its strategic shift to a shopping discovery platform is proving effective, as evidenced by a 12% user growth, particularly in international markets.
- Support from Activist Investors: Pinterest is backed by activist investor Elliott Investment Management, which injected $1 billion for stock buybacks, presenting a compelling buying opportunity for investors during this price dip, with expectations of enhanced shareholder value.
See More
Investment Opportunities in Chewy and e.l.f. Beauty
- Chewy's Defensive Business Model: Chewy trades at a forward P/E of 15.5 times, and despite pressures from rising oil prices, its pet food-centric business model positions it well for recession resilience, with an expected annual growth rate of 8.3%, enhancing its market competitiveness.
- e.l.f. Beauty's Growth Potential: e.l.f. Beauty has a forward P/E slightly above 15 times, and despite challenges from consumer spending weakness, its acquisition of the Rhode brand is expected to drive future sales growth, with Rhode achieving over $200 million in sales within three years, indicating substantial market potential.
- Pinterest's Transformation and Investment Backing: Pinterest's forward P/E is just 10 times, with a 16% revenue growth last year, and under the support of Elliott Investment Management, Pinterest is transforming into a shopping discovery platform, achieving a 12% user growth, laying a foundation for future profitability.
- Investment Opportunities Amid Market Uncertainty: Despite market turbulence due to the Iran war and rising oil prices, investing during uncertainty is seen as an opportunity, with Chewy, e.l.f. Beauty, and Pinterest being undervalued stocks worth considering for diversified investment.
See More
e.l.f. Beauty Faces Investor Lawsuit
- Legal Investigation Initiated: Bragar Eagel & Squire, P.C. is investigating e.l.f. Beauty for potential breaches of fiduciary duties by its board, particularly concerning misleading statements made during the class period from November 2023 to November 2024.
- False Financial Reporting: The complaint alleges that e.l.f. Beauty inflated revenue and other financial metrics over multiple quarters, resulting in investor losses when the truth emerged, highlighting significant deficiencies in the company's financial transparency.
- Inventory Issues Escalate: The company incorrectly attributed rising inventory levels to sourcing changes, which were actually due to mismanagement, reflecting a lack of operational efficiency that could undermine future market trust.
- Investor Rights Affected: Long-term shareholders have suffered losses due to the company's misleading statements, prompting Bragar Eagel & Squire to encourage affected investors to reach out for legal options, demonstrating a commitment to protecting investor rights.
See More
