Dollar Tree Named Entitlement Sponsor of NASCAR Race at New Hampshire
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 03 2026
0mins
Should l Buy DLTR?
Speedway Motorsports and Dollar Tree officials announced the retailer has been named entitlement sponsor of the NASCAR Cup Series, NCS, race at New Hampshire Motor Speedway, NHMS, and Official Value Retailer of Speedway Motorsports.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy DLTR?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on DLTR
Wall Street analysts forecast DLTR stock price to rise
19 Analyst Rating
8 Buy
6 Hold
5 Sell
Hold
Current: 94.240
Low
75.00
Averages
127.41
High
160.00
Current: 94.240
Low
75.00
Averages
127.41
High
160.00
About DLTR
Dollar Tree, Inc. is an operator of retail discount stores operating under the brand names of Dollar Tree and Dollar Tree Canada. The Company operates approximately 9,000 stores across 48 states and the District of Columbia and approximately 275 stores across seven Canadian provinces. Its Dollar Tree segment is an operator of discount variety stores offering merchandise predominantly at the opening price point. The Dollar Tree segment includes its operations under the Dollar Tree and Dollar Tree Canada brands, 16 distribution centers in the United States and two distribution centers in Canada. The merchandise mix in its stores consists of consumable merchandise and discretionary merchandise, including variety merchandise and seasonal goods. Consumable merchandise includes everyday consumables, such as household paper and chemicals, food, candy, health and personal care products, and in most stores, frozen and refrigerated food.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Dollar Tree to Report Q1 2026 Financial Results on May 28
- Earnings Release Schedule: Dollar Tree will report its Q1 2026 financial results on May 28, 2026, before the stock market opens, providing critical performance metrics to assess the company's standing in the economic landscape.
- Management Call: CEO Mike Creedon and CFO Stewart Glendinning will hold a conference call at 8 a.m. ET on the same day to discuss the financial results and answer questions from investors and analysts, enhancing transparency and investor confidence.
- Dial-In Information: Investors are required to dial (877) 407-3943 or (201) 689-8855 at least 10 minutes prior to the scheduled start time to ensure timely participation in the discussion, thereby increasing engagement.
- Replay Details: A recorded version of the call will be accessible approximately three hours after the call concludes by dialing (877) 660-6853 or (201) 612-7415, with the replay available for seven days, allowing investors who could not participate live to access the information.
See More
Dollar Tree Named Entitlement Sponsor of NASCAR Race at New Hampshire Motor Speedway
- Sponsorship Confirmation: Dollar Tree has been named the entitlement sponsor for the New Hampshire Motor Speedway NASCAR race, marking a significant role in the NASCAR events that is expected to attract more consumer attention and enhance brand visibility.
- Event Timing: The Dollar Tree 301 is scheduled for August 23 at 3 PM, being the only NASCAR event in New England, which is anticipated to draw a large audience and further boost local economy and event exposure.
- Marketing Promotions: Dollar Tree will launch “More Fun. More Value” pages across track websites and offer ticket promotions, including a $10 gift card with the purchase of two tickets, aimed at increasing customer engagement and brand loyalty.
- Deepening Brand Partnership: The collaboration with LEGACY MOTOR CLUB further solidifies Dollar Tree's long-term commitment to NASCAR, expected to enhance brand-consumer interaction through high-impact car paint schemes and VIP hospitality events.
See More
Dollar Tree Named Official Retailer of NASCAR Cup Series
- Sponsorship Partnership: Dollar Tree has been named the entitlement sponsor of the NASCAR Cup Series race at New Hampshire Motor Speedway, marking a significant expansion into motorsports that is expected to attract more consumer attention and enhance brand visibility.
- Marketing Promotions: Dollar Tree will launch the “More Fun. More Value” pages across track websites and offer ticket promotions, including a $10 gift card with the purchase of two tickets, aimed at increasing customer engagement and brand loyalty.
- Enhanced Event Experience: Through VIP hospitality, venue signage, and branding activities, Dollar Tree will provide a unique race experience for customers, vendors, and associates, further solidifying its image as a value retailer in the minds of consumers.
- Brand Influence Expansion: As a primary partner of LEGACY MOTOR CLUB, Dollar Tree will showcase high-impact paint schemes during multiple race weekends, increasing brand exposure nationwide while demonstrating its long-term commitment to the sport.
See More
JPMorgan's Updated Analyst Top Picks for April
- Strong Market Performance: In April, all three major indexes on Wall Street rose, with the S&P 500 and Nasdaq Composite recording their largest monthly gains since 2020, indicating signs of market recovery that may attract more investor interest.
- Optimistic Outlook for Q2 Holdings: Despite Q2 Holdings' stock price tumbling nearly 30% in 2026, analysts are generally bullish, predicting over 47% upside potential, reflecting confidence in its digital banking solutions.
- Caterpillar Beats Expectations: Caterpillar exceeded market expectations in its first-quarter results, with shares surging nearly 10% on Thursday alone, and up over 55% year-to-date in 2026, showcasing its strong performance in the manufacturing equipment sector.
- Dollar Tree Price Correction: Although Dollar Tree's stock has dropped 23% this year, analysts anticipate a 30% rebound over the next 12 months, yet the majority maintain a hold rating, indicating a cautious outlook on its recovery.
See More
DLTR Options Contract Analysis and Investment Opportunities
- Put Option Appeal: The current bid for the $105.00 put option is $4.90, and if an investor sells this contract, they commit to buying the stock at $105.00, effectively lowering their cost basis to $100.10, which is approximately a 4% discount from the current price of $109.70, making it attractive for those looking to enter DLTR at a lower price.
- Yield Potential Analysis: Should the put option expire worthless, the investor could realize a 4.67% cash return, equating to an annualized yield of 19.58%, highlighting the YieldBoost potential of this strategy, which appeals to investors seeking stable income.
- Call Option Opportunity: The $145.00 call option currently bids at $0.50, and if an investor buys DLTR shares at $109.70 and sells this call, they could achieve a total return of 32.63% if the stock is called away at expiration, showcasing the high return potential of this strategy.
- Risk Assessment: Current analytics suggest an 85% chance that the $145.00 call option will expire worthless, allowing investors to retain both their shares and the premium collected, thereby enhancing the safety and profitability of their investment.
See More
Strait of Hormuz Reopening Boosts Retail Stocks
- Oil Price Impact: The reopening of the Strait of Hormuz has led to a drop in oil prices, significantly reducing transportation costs for retailers, which is expected to boost net margins and stimulate consumer spending on non-essential goods, driving a recovery in the retail sector.
- Supply Chain Stability: As shipping routes in the Middle East normalize, retailers can expect more predictable lead times for international imports, reducing the 'uncertainty discount' in inventory management, enhancing market confidence, and promoting growth-oriented promotions and expansion strategies.
- Consumer Confidence Rebound: Delta's record quarterly sales indicate that discretionary spending power remains strong despite geopolitical pressures, and coupled with a 17% plunge in oil prices, this signals a turning point for the retail sector, alleviating inflationary pressures.
- Victoria's Secret Volatility: Victoria's Secret shares have experienced 36 moves greater than 5% over the past year; despite today's 5.6% increase, the market perceives this news as having limited fundamental impact on the business, reflecting cautious optimism among investors regarding future trends.
See More
Dollar Tree to Report Q1 2026 Financial Results on May 28
- Earnings Release Schedule: Dollar Tree will report its Q1 2026 financial results on May 28, 2026, before the stock market opens, providing critical performance metrics to assess the company's standing in the economic landscape.
- Management Call: CEO Mike Creedon and CFO Stewart Glendinning will hold a conference call at 8 a.m. ET on the same day to discuss the financial results and answer questions from investors and analysts, enhancing transparency and investor confidence.
- Dial-In Information: Investors are required to dial (877) 407-3943 or (201) 689-8855 at least 10 minutes prior to the scheduled start time to ensure timely participation in the discussion, thereby increasing engagement.
- Replay Details: A recorded version of the call will be accessible approximately three hours after the call concludes by dialing (877) 660-6853 or (201) 612-7415, with the replay available for seven days, allowing investors who could not participate live to access the information.
See More
Dollar Tree Named Entitlement Sponsor of NASCAR Race at New Hampshire Motor Speedway
- Sponsorship Confirmation: Dollar Tree has been named the entitlement sponsor for the New Hampshire Motor Speedway NASCAR race, marking a significant role in the NASCAR events that is expected to attract more consumer attention and enhance brand visibility.
- Event Timing: The Dollar Tree 301 is scheduled for August 23 at 3 PM, being the only NASCAR event in New England, which is anticipated to draw a large audience and further boost local economy and event exposure.
- Marketing Promotions: Dollar Tree will launch “More Fun. More Value” pages across track websites and offer ticket promotions, including a $10 gift card with the purchase of two tickets, aimed at increasing customer engagement and brand loyalty.
- Deepening Brand Partnership: The collaboration with LEGACY MOTOR CLUB further solidifies Dollar Tree's long-term commitment to NASCAR, expected to enhance brand-consumer interaction through high-impact car paint schemes and VIP hospitality events.
See More
Dollar Tree Named Official Retailer of NASCAR Cup Series
- Sponsorship Partnership: Dollar Tree has been named the entitlement sponsor of the NASCAR Cup Series race at New Hampshire Motor Speedway, marking a significant expansion into motorsports that is expected to attract more consumer attention and enhance brand visibility.
- Marketing Promotions: Dollar Tree will launch the “More Fun. More Value” pages across track websites and offer ticket promotions, including a $10 gift card with the purchase of two tickets, aimed at increasing customer engagement and brand loyalty.
- Enhanced Event Experience: Through VIP hospitality, venue signage, and branding activities, Dollar Tree will provide a unique race experience for customers, vendors, and associates, further solidifying its image as a value retailer in the minds of consumers.
- Brand Influence Expansion: As a primary partner of LEGACY MOTOR CLUB, Dollar Tree will showcase high-impact paint schemes during multiple race weekends, increasing brand exposure nationwide while demonstrating its long-term commitment to the sport.
See More
JPMorgan's Updated Analyst Top Picks for April
- Strong Market Performance: In April, all three major indexes on Wall Street rose, with the S&P 500 and Nasdaq Composite recording their largest monthly gains since 2020, indicating signs of market recovery that may attract more investor interest.
- Optimistic Outlook for Q2 Holdings: Despite Q2 Holdings' stock price tumbling nearly 30% in 2026, analysts are generally bullish, predicting over 47% upside potential, reflecting confidence in its digital banking solutions.
- Caterpillar Beats Expectations: Caterpillar exceeded market expectations in its first-quarter results, with shares surging nearly 10% on Thursday alone, and up over 55% year-to-date in 2026, showcasing its strong performance in the manufacturing equipment sector.
- Dollar Tree Price Correction: Although Dollar Tree's stock has dropped 23% this year, analysts anticipate a 30% rebound over the next 12 months, yet the majority maintain a hold rating, indicating a cautious outlook on its recovery.
See More
DLTR Options Contract Analysis and Investment Opportunities
- Put Option Appeal: The current bid for the $105.00 put option is $4.90, and if an investor sells this contract, they commit to buying the stock at $105.00, effectively lowering their cost basis to $100.10, which is approximately a 4% discount from the current price of $109.70, making it attractive for those looking to enter DLTR at a lower price.
- Yield Potential Analysis: Should the put option expire worthless, the investor could realize a 4.67% cash return, equating to an annualized yield of 19.58%, highlighting the YieldBoost potential of this strategy, which appeals to investors seeking stable income.
- Call Option Opportunity: The $145.00 call option currently bids at $0.50, and if an investor buys DLTR shares at $109.70 and sells this call, they could achieve a total return of 32.63% if the stock is called away at expiration, showcasing the high return potential of this strategy.
- Risk Assessment: Current analytics suggest an 85% chance that the $145.00 call option will expire worthless, allowing investors to retain both their shares and the premium collected, thereby enhancing the safety and profitability of their investment.
See More
Strait of Hormuz Reopening Boosts Retail Stocks
- Oil Price Impact: The reopening of the Strait of Hormuz has led to a drop in oil prices, significantly reducing transportation costs for retailers, which is expected to boost net margins and stimulate consumer spending on non-essential goods, driving a recovery in the retail sector.
- Supply Chain Stability: As shipping routes in the Middle East normalize, retailers can expect more predictable lead times for international imports, reducing the 'uncertainty discount' in inventory management, enhancing market confidence, and promoting growth-oriented promotions and expansion strategies.
- Consumer Confidence Rebound: Delta's record quarterly sales indicate that discretionary spending power remains strong despite geopolitical pressures, and coupled with a 17% plunge in oil prices, this signals a turning point for the retail sector, alleviating inflationary pressures.
- Victoria's Secret Volatility: Victoria's Secret shares have experienced 36 moves greater than 5% over the past year; despite today's 5.6% increase, the market perceives this news as having limited fundamental impact on the business, reflecting cautious optimism among investors regarding future trends.
See More
