Disguise Marks Three Straight Years as the Leading Costume Manufacturer in the U.S., with Minecraft Taking the Top License Position, Reports Circana
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 18 2025
0mins
Source: Newsfilter
Disguise, Inc. Achieves Top Ranking: Disguise, Inc. has been ranked the #1 costume manufacturer in the U.S. for 2025, marking its third consecutive year at the top, attributed to its commitment to quality licensed products and a strong gaming portfolio, particularly with Minecraft.
Minecraft Movie Boosts Costume Sales: The release of A Minecraft Movie in April 2025 significantly increased demand for Minecraft-branded costumes, including the popular Chicken Jockey Pop-Up Costume, which sold out quickly and became a viral sensation due to a memorable scene in the film.
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Analyst Views on JAKK
Wall Street analysts forecast JAKK stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for JAKK is 27.00 USD with a low forecast of 27.00 USD and a high forecast of 27.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
1 Analyst Rating
1 Buy
0 Hold
0 Sell
Moderate Buy
Current: 18.690
Low
27.00
Averages
27.00
High
27.00
Current: 18.690
Low
27.00
Averages
27.00
High
27.00
About JAKK
JAKKS Pacific, Inc. is a designer, manufacturer and marketer of toys and consumer products sold throughout the world. The Company’s segments include Toys/Consumer Products and Costumes. The Toys/Consumer Products segment includes action figures, vehicles, play sets, plush products, dolls, electronic products, construction toys, infant and pre-school toys, child-sized and hand-held role-play toys and everyday costume play, foot-to-floor ride-on vehicles, wagons, novelty toys, seasonal and outdoor products, kids’ indoor and outdoor furniture, and related products. The Costumes segment, under its Disguise branding, designs, develops, markets, and sells a range of every-day and special occasion dress-up costumes and related accessories in support of Halloween, Carnival, Children’s Day, Book Day/Week, and every-day/any-day costume play. Its brands include: AirTitans, Ami Amis, Disguise, Fly Wheels, JAKKS Wild Games, Moose Mountain, Perfectly Cute, ReDo Skateboard Co., Sky Ball, and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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