Diageo Reduces Forecast Due to Decline in Chinese Spirit Sales
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 06 2025
0mins
Source: WSJ
Lowered Guidance: Diageo has reduced its guidance for fiscal 2026 due to declining spirit sales in China and a challenging consumer environment in the U.S.
Sales Expectations: The company anticipates organic net sales growth to be flat to slightly down for the 2026 fiscal year.
Profit Growth Forecast: Diageo expects organic operating profit growth to be in the low to mid-single digit range.
First-Quarter Results: These updates were provided following the release of Diageo's first-quarter results on Thursday.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
