Coupang's Data Breach Triggers Stock Price Plunge
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1h ago
0mins
Should l Buy CPNG?
Source: PRnewswire
- Data Breach Impact: On February 5, Coupang's stock plummeted over 13% following reports of an additional 165,000 user data leaks, bringing the total number of compromised accounts to 33.7 million, severely undermining investor confidence and market performance.
- Executive Investigation: Interim CEO Harold Rogers is under investigation by South Korean authorities for potential perjury regarding his statements at a National Assembly hearing about the breach, raising further concerns about the company's governance and transparency.
- Legal Action: Coupang faces a securities class action lawsuit alleging it misled investors by claiming to have 'proactive security' while failing to detect the breach for nearly six months, which could result in a compensation plan of up to $1.2 billion.
- Market Value Loss: Since the breach was revealed, Coupang has lost over $8 billion in market value, with the CEO's resignation and compensation plan implementation damaging the company's reputation among investors, making recovery a daunting challenge.
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Analyst Views on CPNG
Wall Street analysts forecast CPNG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for CPNG is 33.83 USD with a low forecast of 22.00 USD and a high forecast of 40.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
6 Analyst Rating
4 Buy
2 Hold
0 Sell
Moderate Buy
Current: 17.720
Low
22.00
Averages
33.83
High
40.00
Current: 17.720
Low
22.00
Averages
33.83
High
40.00
About CPNG
Coupang, Inc. is a technology company that provides retail, restaurant delivery, video streaming, and fintech services to customers around the world under brands, such as Coupang, Coupang Eats, Coupang Play, Farfetch, and Rocket Now. Through its AI cloud computing service as Coupang Intelligent Cloud (CIC), it enhances its services and operations and provides GPU-as-a-Service (GPUaaS), including to external parties. Its Product Commerce segment includes its core Korean retail (owned inventory) and marketplace offerings (third-party merchants) and Rocket Fresh, its fresh grocery offering, as well as advertising products associated with these offerings. Its Developing Offerings include Coupang Eats, its restaurant ordering and delivery service in Korea, Coupang Play, an online content streaming service in Korea, fintech, its retail operations in Taiwan, as well as advertising products associated with these offerings, and also include Farfetch, its global luxury fashion marketplace.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Coupang's Data Breach Triggers Stock Price Plunge
- Data Breach Impact: On February 5, Coupang's stock plummeted over 13% following reports of an additional 165,000 user data leaks, bringing the total number of compromised accounts to 33.7 million, severely undermining investor confidence and market performance.
- Executive Investigation: Interim CEO Harold Rogers is under investigation by South Korean authorities for potential perjury regarding his statements at a National Assembly hearing about the breach, raising further concerns about the company's governance and transparency.
- Legal Action: Coupang faces a securities class action lawsuit alleging it misled investors by claiming to have 'proactive security' while failing to detect the breach for nearly six months, which could result in a compensation plan of up to $1.2 billion.
- Market Value Loss: Since the breach was revealed, Coupang has lost over $8 billion in market value, with the CEO's resignation and compensation plan implementation damaging the company's reputation among investors, making recovery a daunting challenge.
See More
Coupang Faces Securities Class Action Lawsuit
- Deadline for Claims: ClaimsFiler reminds Coupang investors that they must file lead plaintiff applications by February 17, 2026, for securities purchased between May 7, 2025, and December 16, 2025, highlighting investor concerns over potential legal risks associated with the company.
- Legal Allegations: Coupang and certain executives are accused of failing to disclose material information during the class period, violating federal securities laws, particularly regarding a data breach that heightened regulatory scrutiny and legal risks.
- Data Breach Consequences: The company is alleged to have failed to detect a former employee accessing sensitive customer information for nearly six months, which not only undermines customer trust but also exposes the company to potential legal liabilities and financial losses, impacting future market performance.
- Legal Assistance Information: ClaimsFiler offers a free shareholder information service, allowing investors to access legal consultations through their website, emphasizing the necessity for legal support in securities litigation to protect investor rights.
See More
Coupang Securities Class Action Reminder
- Class Action Notice: Rosen Law Firm reminds investors who purchased Coupang securities between August 6, 2025, and December 16, 2025, to apply as lead plaintiffs by February 17, 2026, to potentially receive compensation without any out-of-pocket costs.
- Lawsuit Background: The lawsuit alleges that Coupang failed to disclose inadequate cybersecurity protocols that allowed a former employee to access sensitive customer information for nearly six months, exposing the company to increased legal and regulatory risks.
- Choosing Legal Representation: Investors are encouraged to select qualified counsel with a proven track record; Rosen Law Firm has been recognized for its success in securities class actions, recovering over $438 million for investors in 2019 alone.
- Litigation Status: No class has been certified yet, allowing investors to either remain absent or hire counsel, with their ability to share in any future recovery not dependent on serving as lead plaintiff, ensuring they have opportunities for potential compensation.
See More
Coupang Under Investigation for Securities Violations
- Shareholder Rights Investigation: Johnson Fistel, a shareholder rights law firm, is investigating whether Coupang and its executives violated federal securities laws by making false or misleading statements, which could undermine investor confidence.
- Data Breach Impact: On November 29, 2025, Coupang disclosed that approximately 33.7 million customer accounts were compromised, causing its stock price to drop from $28.16 to $26.65, a decline of about 5.36%, highlighting the direct financial impact of cybersecurity issues on the company.
- Executive Resignation Fallout: Following a December 10, 2025 report by The New York Times about the resignation of Coupang's South Korean unit head due to the data breach, the stock price fell an additional $0.87, or approximately 3.23%, indicating the negative effect of management changes on market confidence.
- Law Firm Background: Johnson Fistel is a nationally recognized shareholder rights law firm that has recovered approximately $90.725 million for investors, demonstrating its strength and influence in securities litigation, potentially providing legal support for affected investors.
See More
Coupang Securities Class Action Reminder
- Class Action Notice: Rosen Law Firm reminds investors who purchased Coupang securities between August 6, 2025, and December 16, 2025, to apply as lead plaintiffs by February 17, 2026, to potentially receive compensation without any out-of-pocket costs.
- Data Breach Allegations: The lawsuit claims that Coupang failed to disclose inadequate cybersecurity protocols that allowed a former employee to access sensitive customer information for nearly six months, exposing the company to heightened legal and regulatory risks.
- Disclosure Failures: When Coupang became aware of the data breach, it did not file a current report with the SEC, resulting in materially false and misleading public statements throughout the class period.
- Law Firm Credentials: Rosen Law Firm specializes in securities class actions and has achieved the largest settlement against a Chinese company, ranked first in 2017 for the number of settlements, showcasing its expertise and success in this legal domain.
See More
Coupang Faces Class Action Lawsuit Over Alleged Securities Fraud
- Lawsuit Background: Levi & Korsinsky LLP has notified investors that Coupang, Inc. is facing a class action lawsuit aimed at recovering losses for investors adversely affected by alleged securities fraud between May 7, 2025, and December 16, 2025.
- Data Breach Allegations: The complaint alleges that Coupang had inadequate cybersecurity protocols, allowing a former employee to access sensitive customer information for nearly six months undetected, thereby exposing the company to heightened regulatory and legal scrutiny.
- Disclosure Failures: When the company became aware of the data breach, it failed to report it in a timely manner to the U.S. Securities and Exchange Commission (SEC), resulting in materially false and misleading public statements throughout the relevant period.
- Investor Rights Protection: Affected investors have until February 17, 2026, to request to be appointed as lead plaintiff, with no out-of-pocket costs to participate, as Levi & Korsinsky LLP commits to supporting aggrieved shareholders.
See More
Coupang's Data Breach Triggers Stock Price Plunge
- Data Breach Impact: On February 5, Coupang's stock plummeted over 13% following reports of an additional 165,000 user data leaks, bringing the total number of compromised accounts to 33.7 million, severely undermining investor confidence and market performance.
- Executive Investigation: Interim CEO Harold Rogers is under investigation by South Korean authorities for potential perjury regarding his statements at a National Assembly hearing about the breach, raising further concerns about the company's governance and transparency.
- Legal Action: Coupang faces a securities class action lawsuit alleging it misled investors by claiming to have 'proactive security' while failing to detect the breach for nearly six months, which could result in a compensation plan of up to $1.2 billion.
- Market Value Loss: Since the breach was revealed, Coupang has lost over $8 billion in market value, with the CEO's resignation and compensation plan implementation damaging the company's reputation among investors, making recovery a daunting challenge.
See More
Coupang Faces Securities Class Action Lawsuit
- Deadline for Claims: ClaimsFiler reminds Coupang investors that they must file lead plaintiff applications by February 17, 2026, for securities purchased between May 7, 2025, and December 16, 2025, highlighting investor concerns over potential legal risks associated with the company.
- Legal Allegations: Coupang and certain executives are accused of failing to disclose material information during the class period, violating federal securities laws, particularly regarding a data breach that heightened regulatory scrutiny and legal risks.
- Data Breach Consequences: The company is alleged to have failed to detect a former employee accessing sensitive customer information for nearly six months, which not only undermines customer trust but also exposes the company to potential legal liabilities and financial losses, impacting future market performance.
- Legal Assistance Information: ClaimsFiler offers a free shareholder information service, allowing investors to access legal consultations through their website, emphasizing the necessity for legal support in securities litigation to protect investor rights.
See More
Coupang Securities Class Action Reminder
- Class Action Notice: Rosen Law Firm reminds investors who purchased Coupang securities between August 6, 2025, and December 16, 2025, to apply as lead plaintiffs by February 17, 2026, to potentially receive compensation without any out-of-pocket costs.
- Lawsuit Background: The lawsuit alleges that Coupang failed to disclose inadequate cybersecurity protocols that allowed a former employee to access sensitive customer information for nearly six months, exposing the company to increased legal and regulatory risks.
- Choosing Legal Representation: Investors are encouraged to select qualified counsel with a proven track record; Rosen Law Firm has been recognized for its success in securities class actions, recovering over $438 million for investors in 2019 alone.
- Litigation Status: No class has been certified yet, allowing investors to either remain absent or hire counsel, with their ability to share in any future recovery not dependent on serving as lead plaintiff, ensuring they have opportunities for potential compensation.
See More
Coupang Under Investigation for Securities Violations
- Shareholder Rights Investigation: Johnson Fistel, a shareholder rights law firm, is investigating whether Coupang and its executives violated federal securities laws by making false or misleading statements, which could undermine investor confidence.
- Data Breach Impact: On November 29, 2025, Coupang disclosed that approximately 33.7 million customer accounts were compromised, causing its stock price to drop from $28.16 to $26.65, a decline of about 5.36%, highlighting the direct financial impact of cybersecurity issues on the company.
- Executive Resignation Fallout: Following a December 10, 2025 report by The New York Times about the resignation of Coupang's South Korean unit head due to the data breach, the stock price fell an additional $0.87, or approximately 3.23%, indicating the negative effect of management changes on market confidence.
- Law Firm Background: Johnson Fistel is a nationally recognized shareholder rights law firm that has recovered approximately $90.725 million for investors, demonstrating its strength and influence in securities litigation, potentially providing legal support for affected investors.
See More
Coupang Securities Class Action Reminder
- Class Action Notice: Rosen Law Firm reminds investors who purchased Coupang securities between August 6, 2025, and December 16, 2025, to apply as lead plaintiffs by February 17, 2026, to potentially receive compensation without any out-of-pocket costs.
- Data Breach Allegations: The lawsuit claims that Coupang failed to disclose inadequate cybersecurity protocols that allowed a former employee to access sensitive customer information for nearly six months, exposing the company to heightened legal and regulatory risks.
- Disclosure Failures: When Coupang became aware of the data breach, it did not file a current report with the SEC, resulting in materially false and misleading public statements throughout the class period.
- Law Firm Credentials: Rosen Law Firm specializes in securities class actions and has achieved the largest settlement against a Chinese company, ranked first in 2017 for the number of settlements, showcasing its expertise and success in this legal domain.
See More
Coupang Faces Class Action Lawsuit Over Alleged Securities Fraud
- Lawsuit Background: Levi & Korsinsky LLP has notified investors that Coupang, Inc. is facing a class action lawsuit aimed at recovering losses for investors adversely affected by alleged securities fraud between May 7, 2025, and December 16, 2025.
- Data Breach Allegations: The complaint alleges that Coupang had inadequate cybersecurity protocols, allowing a former employee to access sensitive customer information for nearly six months undetected, thereby exposing the company to heightened regulatory and legal scrutiny.
- Disclosure Failures: When the company became aware of the data breach, it failed to report it in a timely manner to the U.S. Securities and Exchange Commission (SEC), resulting in materially false and misleading public statements throughout the relevant period.
- Investor Rights Protection: Affected investors have until February 17, 2026, to request to be appointed as lead plaintiff, with no out-of-pocket costs to participate, as Levi & Korsinsky LLP commits to supporting aggrieved shareholders.
See More
