Coupang Inc. Shares Surge 11% Following Data Leak Investigation Clarification
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 26 2025
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Source: Benzinga
- Significant Stock Surge: Coupang Inc. shares rose 11% to $25.30 on Friday after the company clarified that its investigation into a former employee suspected of leaking customer data was conducted in close coordination with government authorities, alleviating market concerns about independent handling of the probe.
- Positive Market Reaction: This clarification effectively mitigated investor doubts regarding the company's transparency, enhancing market confidence and demonstrating its commitment to compliance and customer data protection.
- Industry-Wide Impact: The rebound in Coupang's stock price not only boosts its market valuation but may also influence other e-commerce firms to invest more in data security and compliance strategies, prompting the industry to strengthen overall compliance measures.
- Optimistic Future Outlook: With increased transparency in data protection, the company is expected to attract more investor interest, further driving stock price growth and solidifying its position in the highly competitive e-commerce market.
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Analyst Views on CPNG
Wall Street analysts forecast CPNG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for CPNG is 33.83 USD with a low forecast of 22.00 USD and a high forecast of 40.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
6 Analyst Rating
4 Buy
2 Hold
0 Sell
Moderate Buy
Current: 20.330
Low
22.00
Averages
33.83
High
40.00
Current: 20.330
Low
22.00
Averages
33.83
High
40.00
About CPNG
Coupang, Inc. is a technology company that provides retail, restaurant delivery, video streaming, and fintech services to customers around the world under brands, such as Coupang, Coupang Eats, Coupang Play, Farfetch, and Rocket Now. Through its AI cloud computing service as Coupang Intelligent Cloud (CIC), it enhances its services and operations and provides GPU-as-a-Service (GPUaaS), including to external parties. Its Product Commerce segment includes its core Korean retail (owned inventory) and marketplace offerings (third-party merchants) and Rocket Fresh, its fresh grocery offering, as well as advertising products associated with these offerings. Its Developing Offerings include Coupang Eats, its restaurant ordering and delivery service in Korea, Coupang Play, an online content streaming service in Korea, fintech, its retail operations in Taiwan, as well as advertising products associated with these offerings, and also include Farfetch, its global luxury fashion marketplace.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Coupang Faces Class Action Lawsuit Over Major Data Breach
- Class Action Filed: A class action lawsuit against Coupang was filed on January 29, 2026, representing investors who purchased securities between May 7 and December 16, 2025, highlighting significant investor dissatisfaction with the company's transparency.
- Cybersecurity Failures: The lawsuit alleges that Coupang failed to implement adequate cybersecurity measures, resulting in the exposure of sensitive personal information for over 33 million customers, which directly undermines investor confidence.
- Stock Price Volatility: Following disclosures in November 2025 regarding the data breach, Coupang's stock price experienced significant declines, culminating in a further drop after the company's acknowledgment of the cybersecurity incident on December 16, indicating market skepticism about its governance.
- Severe Legal Consequences: Investors must apply by February 17, 2026, to be appointed as lead plaintiffs in the class action, suggesting that Coupang may face substantial damages and reputational harm, impacting its future market performance.
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Coupang Faces Securities Class Action Lawsuit
- Filing Deadline: ClaimsFiler reminds Coupang investors that they must file lead plaintiff applications by February 17, 2026, for securities purchased between May 7 and December 16, 2025, impacting their legal rights.
- Legal Allegations: Coupang and certain executives are accused of failing to disclose material information, violating federal securities laws, including not reporting a data breach that heightened regulatory and legal scrutiny.
- Data Breach Risks: Allegations state that Coupang's inadequate cybersecurity allowed a former employee to access sensitive customer information for nearly six months undetected, potentially harming the company's reputation and financial standing.
- Case Expansion: The first case, Barry v. Coupang, has the filing number 25-cv-10795, while a subsequent case, Lee v. Coupang, expanded the class period, indicating the complexity and potential financial implications of the legal issues.
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