Costco Launches Executive Memberships in China
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 56 minutes ago
0mins
Source: NASDAQ.COM
- Membership Growth Driver: Costco's newly launched executive memberships in China saw a 9.6% increase in Q3 2026, reaching 41.2 million, with these members accounting for 75% of total sales despite their membership fee being double that of standard memberships, indicating strong loyalty and revenue potential.
- Online Registration Attracts Youth: The online registration process has drawn in younger members, who, while exhibiting slightly lower renewal rates, have a lower average age, suggesting enhanced customer retention and market share opportunities in the future.
- Same-Day Delivery Boosts Loyalty: Costco's same-day delivery service, in partnership with Instacart, boasts an average delivery time of 45 minutes and a customer satisfaction rating of 4.8, with this rapidly growing service driving increased loyalty among high-spending members.
- Accelerated Sales Growth: Costco reported an 11.6% sales increase in Q3, demonstrating the resilience of its business model and competitive advantage in an inflationary environment, while providing multiple levers for sustained future growth.
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Analyst Views on COST
Wall Street analysts forecast COST stock price to rise
24 Analyst Rating
19 Buy
4 Hold
1 Sell
Strong Buy
Current: 954.270
Low
769.00
Averages
1061
High
1205
Current: 954.270
Low
769.00
Averages
1061
High
1205
About COST
Costco Wholesale Corporation (Costco) operates membership warehouses and e-commerce sites that offer a selection of nationally branded and private-label products in a wide range of categories. The Company buys the majority of its merchandise directly from suppliers and route it to cross-docking consolidation points (depots) or directly to its warehouses. It operates 891 warehouses, including 614 in the United States and Puerto Rico, 108 in Canada, 40 in Mexico, 35 in Japan, 29 in the United Kingdom, 19 in Korea, 15 in Australia, 14 in Taiwan, seven in China, five in Spain, two in France, and one each in Iceland, New Zealand and Sweden. It also operates e-commerce sites in the United States, Canada, the United Kingdom, Mexico, Korea, Taiwan, Japan and Australia. The Company provides wide selection of merchandise, plus the convenience of specialty departments and exclusive member services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Costco's Sales and Profit Growth Continues
- Sales Performance: For the third quarter of fiscal 2026, Costco reported net sales of $69.2 billion, solidifying its position as the world's third-largest retailer, demonstrating strong competitive strength and consumer preference.
- Investment Returns: Over the past decade, Costco's stock has generated a total return of 661%, meaning a $10,000 investment made ten years ago would now be worth $76,110, significantly outperforming the S&P 500's 328% return, highlighting its exceptional investment performance.
- Expansion Strategy: Costco continues to open new warehouses both domestically and internationally while growing its membership base and occasionally raising annual fees, resulting in consistent revenue and profit growth despite fluctuations in the macroeconomic environment.
- Valuation Caution: With a current price-to-earnings ratio of 48.9, nearly double that of the S&P 500, investors should exercise caution when considering purchasing Costco shares, particularly given the high valuation at this time.
See More
Costco Launches Executive Memberships in China
- Membership Growth Driver: Costco's newly launched executive memberships in China saw a 9.6% increase in Q3 2026, reaching 41.2 million, with these members accounting for 75% of total sales despite their membership fee being double that of standard memberships, indicating strong loyalty and revenue potential.
- Online Registration Attracts Youth: The online registration process has drawn in younger members, who, while exhibiting slightly lower renewal rates, have a lower average age, suggesting enhanced customer retention and market share opportunities in the future.
- Same-Day Delivery Boosts Loyalty: Costco's same-day delivery service, in partnership with Instacart, boasts an average delivery time of 45 minutes and a customer satisfaction rating of 4.8, with this rapidly growing service driving increased loyalty among high-spending members.
- Accelerated Sales Growth: Costco reported an 11.6% sales increase in Q3, demonstrating the resilience of its business model and competitive advantage in an inflationary environment, while providing multiple levers for sustained future growth.
See More
Costco's New Growth Drivers Analysis
- Membership Growth Driver: Costco's executive membership grew by 9.6% in Q3 of fiscal 2026, reaching 41.2 million, and despite its membership fee being double that of standard members, this group accounts for 75% of total sales, indicating strong customer loyalty and revenue potential.
- Online Registration Expansion: By offering online registration, Costco attracts younger members, which, while leading to a slightly lower renewal rate, results in a decrease in average member age, suggesting longer customer lifecycles and sustained revenue growth for the company.
- Same-Day Delivery Service: Costco's same-day delivery service through partners like Instacart boasts an average delivery time of 45 minutes and a customer satisfaction rating of 4.8, highlighting rapid growth and loyalty among high-spending customers.
- Accelerated Sales Growth: Costco reported an 11.6% sales increase in Q3, a significant acceleration that indicates the company has ample potential to continue enhancing performance driven by multiple growth factors.
See More
Costco Reports 14.5% Sales Growth in May
- Sales Growth: Costco reported net sales of $24.01 billion for May, reflecting a robust 14.5% year-over-year increase, which underscores strong market demand and a recovery in consumer confidence, further solidifying its leadership in the retail sector.
- Quarterly Performance Exceeds Expectations: For Q3 2026, total sales rose 11.6% to $69.2 billion, while comparable sales increased by 9.8%, significantly surpassing the consensus estimate of 7.8%, indicating the company's strong performance amid economic recovery and attracting more consumers.
- Strong E-commerce Performance: E-commerce comparable sales surged by 21.1% in May, highlighting a sustained consumer preference for online shopping, which not only contributed to overall sales growth but also laid the groundwork for future digital transformation initiatives.
- International Market Growth: Comparable sales in the U.S., Canada, and other international markets grew by 13.7%, 9.2%, and 9.7%, respectively, demonstrating Costco's strong performance globally and enhancing its competitiveness and brand influence in international markets.
See More
Vanguard Consumer Staples ETF Outperforms S&P 500
- Historical Returns: Since its inception in 1957, the S&P 500 has generated an average annual return of approximately 10%, leading Vanguard's founder John Bogle to recommend that investors simply buy index funds to simplify their investment strategy.
- Vanguard Consumer Staples ETF Performance: The Vanguard Consumer Staples ETF (VDC) outperformed the S&P 500 during the Great Recession and throughout 2022, primarily due to its focus on companies that provide non-discretionary goods, which tend to maintain stable sales during economic downturns.
- Portfolio Composition: VDC passively tracks the MSCI US IMI Consumer Staples 25/50 index, comprising 104 consumer staples stocks, with major holdings in large-cap companies like Walmart (16.2%), Costco (12.3%), and Procter & Gamble (9.1%), which dominate its portfolio.
- Long-Term Investment Comparison: While VDC serves as a strong defensive play during bear markets, its price has only risen 20% over the past decade compared to VOO's 80% increase, and with an expense ratio of 0.09% versus VOO's 0.03%, VDC may not be the best choice for long-term investors.
See More
Analysis of VDC ETF Performance in Bear Markets
- Defensive Investment Advantage: The Vanguard Consumer Staples ETF (VDC) outperformed the S&P 500 from 2007 to 2009 and throughout 2022, demonstrating its defensive investment advantage during economic downturns, particularly as demand for non-discretionary goods remains stable.
- Market Performance Comparison: Despite VDC's strong performance in bear markets, it has only risen 20% over the past decade, while the Vanguard S&P 500 ETF (VOO) surged about 80%, indicating that defensive stocks lose appeal during bull markets, prompting investors to seek higher growth assets.
- Expense Ratio Discrepancy: VDC's expense ratio stands at 0.09%, higher than VOO's 0.03%, which makes the latter more attractive to long-term investors, thereby impacting VDC's long-term appeal.
- Investment Strategy Recommendation: For short-term investors, VDC may present an attractive defensive option, but for those seeking long-term growth, allocating too much to VDC is unwise, as it is not designed to outperform the market.
See More
Costco's Sales and Profit Growth Continues
- Sales Performance: For the third quarter of fiscal 2026, Costco reported net sales of $69.2 billion, solidifying its position as the world's third-largest retailer, demonstrating strong competitive strength and consumer preference.
- Investment Returns: Over the past decade, Costco's stock has generated a total return of 661%, meaning a $10,000 investment made ten years ago would now be worth $76,110, significantly outperforming the S&P 500's 328% return, highlighting its exceptional investment performance.
- Expansion Strategy: Costco continues to open new warehouses both domestically and internationally while growing its membership base and occasionally raising annual fees, resulting in consistent revenue and profit growth despite fluctuations in the macroeconomic environment.
- Valuation Caution: With a current price-to-earnings ratio of 48.9, nearly double that of the S&P 500, investors should exercise caution when considering purchasing Costco shares, particularly given the high valuation at this time.
See More
Costco Launches Executive Memberships in China
- Membership Growth Driver: Costco's newly launched executive memberships in China saw a 9.6% increase in Q3 2026, reaching 41.2 million, with these members accounting for 75% of total sales despite their membership fee being double that of standard memberships, indicating strong loyalty and revenue potential.
- Online Registration Attracts Youth: The online registration process has drawn in younger members, who, while exhibiting slightly lower renewal rates, have a lower average age, suggesting enhanced customer retention and market share opportunities in the future.
- Same-Day Delivery Boosts Loyalty: Costco's same-day delivery service, in partnership with Instacart, boasts an average delivery time of 45 minutes and a customer satisfaction rating of 4.8, with this rapidly growing service driving increased loyalty among high-spending members.
- Accelerated Sales Growth: Costco reported an 11.6% sales increase in Q3, demonstrating the resilience of its business model and competitive advantage in an inflationary environment, while providing multiple levers for sustained future growth.
See More
Costco's New Growth Drivers Analysis
- Membership Growth Driver: Costco's executive membership grew by 9.6% in Q3 of fiscal 2026, reaching 41.2 million, and despite its membership fee being double that of standard members, this group accounts for 75% of total sales, indicating strong customer loyalty and revenue potential.
- Online Registration Expansion: By offering online registration, Costco attracts younger members, which, while leading to a slightly lower renewal rate, results in a decrease in average member age, suggesting longer customer lifecycles and sustained revenue growth for the company.
- Same-Day Delivery Service: Costco's same-day delivery service through partners like Instacart boasts an average delivery time of 45 minutes and a customer satisfaction rating of 4.8, highlighting rapid growth and loyalty among high-spending customers.
- Accelerated Sales Growth: Costco reported an 11.6% sales increase in Q3, a significant acceleration that indicates the company has ample potential to continue enhancing performance driven by multiple growth factors.
See More
Costco Reports 14.5% Sales Growth in May
- Sales Growth: Costco reported net sales of $24.01 billion for May, reflecting a robust 14.5% year-over-year increase, which underscores strong market demand and a recovery in consumer confidence, further solidifying its leadership in the retail sector.
- Quarterly Performance Exceeds Expectations: For Q3 2026, total sales rose 11.6% to $69.2 billion, while comparable sales increased by 9.8%, significantly surpassing the consensus estimate of 7.8%, indicating the company's strong performance amid economic recovery and attracting more consumers.
- Strong E-commerce Performance: E-commerce comparable sales surged by 21.1% in May, highlighting a sustained consumer preference for online shopping, which not only contributed to overall sales growth but also laid the groundwork for future digital transformation initiatives.
- International Market Growth: Comparable sales in the U.S., Canada, and other international markets grew by 13.7%, 9.2%, and 9.7%, respectively, demonstrating Costco's strong performance globally and enhancing its competitiveness and brand influence in international markets.
See More
Vanguard Consumer Staples ETF Outperforms S&P 500
- Historical Returns: Since its inception in 1957, the S&P 500 has generated an average annual return of approximately 10%, leading Vanguard's founder John Bogle to recommend that investors simply buy index funds to simplify their investment strategy.
- Vanguard Consumer Staples ETF Performance: The Vanguard Consumer Staples ETF (VDC) outperformed the S&P 500 during the Great Recession and throughout 2022, primarily due to its focus on companies that provide non-discretionary goods, which tend to maintain stable sales during economic downturns.
- Portfolio Composition: VDC passively tracks the MSCI US IMI Consumer Staples 25/50 index, comprising 104 consumer staples stocks, with major holdings in large-cap companies like Walmart (16.2%), Costco (12.3%), and Procter & Gamble (9.1%), which dominate its portfolio.
- Long-Term Investment Comparison: While VDC serves as a strong defensive play during bear markets, its price has only risen 20% over the past decade compared to VOO's 80% increase, and with an expense ratio of 0.09% versus VOO's 0.03%, VDC may not be the best choice for long-term investors.
See More
Analysis of VDC ETF Performance in Bear Markets
- Defensive Investment Advantage: The Vanguard Consumer Staples ETF (VDC) outperformed the S&P 500 from 2007 to 2009 and throughout 2022, demonstrating its defensive investment advantage during economic downturns, particularly as demand for non-discretionary goods remains stable.
- Market Performance Comparison: Despite VDC's strong performance in bear markets, it has only risen 20% over the past decade, while the Vanguard S&P 500 ETF (VOO) surged about 80%, indicating that defensive stocks lose appeal during bull markets, prompting investors to seek higher growth assets.
- Expense Ratio Discrepancy: VDC's expense ratio stands at 0.09%, higher than VOO's 0.03%, which makes the latter more attractive to long-term investors, thereby impacting VDC's long-term appeal.
- Investment Strategy Recommendation: For short-term investors, VDC may present an attractive defensive option, but for those seeking long-term growth, allocating too much to VDC is unwise, as it is not designed to outperform the market.
See More
