Chili's Launches Margarita of the Month Club
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 11 2026
0mins
Should l Buy EAT?
Source: PRnewswire
- Club Launch: Chili's® Grill & Bar introduces the Margarita of the Month Club to engage super fans who visit monthly to try new drinks, potentially boosting sales from nearly 30 million margaritas sold in 2025.
- Member Benefits: Guests can join the club for free, track their monthly margarita consumption, and purchase unique merchandise, enhancing brand loyalty and customer engagement.
- Limited Edition Merchandise: To celebrate the club's launch, Chili's releases a line of collectible items showcased in short films that highlight the brand's yacht-club aesthetic, aiming to attract younger consumers.
- Holiday Promotions: On National Margarita Day, February 22, Chili's will offer special margarita deals at participating locations for guests aged 21 and over, further enhancing the brand's market presence.
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Analyst Views on EAT
Wall Street analysts forecast EAT stock price to rise
18 Analyst Rating
13 Buy
5 Hold
0 Sell
Moderate Buy
Current: 152.240
Low
155.00
Averages
188.00
High
210.00
Current: 152.240
Low
155.00
Averages
188.00
High
210.00
About EAT
Brinker International, Inc. is a casual dining restaurant company. The Company owns, operates or franchises the Chili’s Grill & Bar (Chili’s) and Maggiano’s Little Italy (Maggiano’s) restaurant brands. It includes approximately 1,600 restaurants across 31 countries and two United States territories, serving flavors, handcrafted drinks, and hospitality. Its segments include Chili’s and Maggiano’s. The Chili’s segment is principally located in the United States and operates within the full-service casual dining segment of the industry. The Maggiano’s segment offers carry-out and delivery options with delivery service which makes restaurants more accessible to guests. It also offers banquet rooms to host large special events, particularly during the holiday season. Its 3 for Me platform, offers non-alcoholic drink, appetizer and entrees for guests. Its To-Go menu is available through Chili’s mobile application, chilis.com, and delivery partners.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Sustained Growth: Chili's reported a 4% increase in same-store sales for Q3, marking the 20th consecutive quarter of growth and outperforming the casual dining industry by 420 basis points, indicating strong brand performance and competitiveness in the market.
- Positive Product Response: The newly launched chicken sandwich platform has seen sales 161% higher than pre-launch expectations, demonstrating high consumer acceptance and likely to further drive sales growth and market share expansion.
- Strong Financial Performance: Brinker reported total revenues of $1.47 billion with adjusted diluted EPS of $2.90, although restaurant operating margins slightly decreased to 18.4%, the overall financial health remains robust, reflecting the company's efforts in cost control.
- Optimistic Outlook: The company updated its fiscal 2026 revenue guidance to a range of $5.78 billion to $5.82 billion, with adjusted diluted EPS expected between $10.60 and $10.85, showcasing management's confidence in future performance despite macroeconomic pressures.
See More
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- Market Impact: This adjustment reflects changes in market conditions and expectations for the company's performance.
See More
Stock Price Movements of Various Companies
- Regeneron Stock Decline: Regeneron shares fell nearly 6% despite reaffirming its full-year adjusted gross margin forecast of 83% to 84%, while the board authorized a $3 billion share repurchase program, indicating confidence in future growth.
- GE HealthCare Downgrade: GE HealthCare's stock tumbled 12% after it lowered its full-year adjusted earnings forecast to a range of $4.80 to $5 per share, down from $4.95 to $5.15, reflecting significant earnings pressure on the company.
- Brinker International Strong Performance: Brinker International's stock jumped about 13% as its third-quarter adjusted earnings reached $2.90 per share, exceeding the market expectation of $2.86, and the company raised its full-year earnings forecast, showcasing business resilience.
- NXP Semiconductors Surge: NXP Semiconductors saw a nearly 25% stock increase after reporting first-quarter adjusted earnings of $3.05 per share, surpassing analyst expectations of $2.95, with revenue of $3.18 billion also exceeding forecasts, indicating strong market performance.
See More
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- Fed Policy Meeting: Ahead of the Federal Reserve's interest rate decision on Wednesday afternoon, the S&P 500 showed little change, with no rate change expected; if confirmed, Kevin Warsh will take over as Fed chair in May, leaving the market uncertain about future policy directions.
- Bond Yield Impact: Rising oil prices have led to increasing bond yields, causing Home Depot's stock to decline over 7% year-to-date, indicating that high yields may pressure the housing market recovery and overall economic revival.
- Microsoft Earnings Expectations: Investors are anticipating earnings from Microsoft, one of the 'Magnificent Seven', with Jim Cramer expressing concern that the company may overlook Wall Street's worries about its Copilot product; if it fails to address these concerns, the stock could drop further, having already fallen about 12% year-to-date.
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See More
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- Significant Sales Growth: Brinker International reported a 3.3% increase in comparable restaurant sales for Q3, with Chili's achieving a 4.0% growth, demonstrating strong market performance, especially after last year's tough 31% comparison, marking the 20th consecutive quarter of same-store sales growth.
- Chili's Strong Performance: Chili's comparable restaurant sales rose 5.9% in February and March, despite only a 0.6% increase in January due to Winter Storm Fern and a holiday shift, indicating sustained brand appeal and reinforcing customer loyalty through positive traffic.
- Stable Profitability: Although restaurant operating margin slipped 50 basis points to 18.4%, adjusted EBITDA reached $223.7 million, surpassing last year's $220.6 million, reflecting ongoing efforts in cost control and operational efficiency.
- Optimistic Future Outlook: Brinker anticipates FY26 revenue between $5.78 billion and $5.82 billion, with EPS projected at $10.45 to $10.85, slightly below the consensus of $10.69, yet still indicating confidence in future growth prospects.
See More
Brinker International Reports Strong Q3 Financial Results
- Consistent Growth: Chili's achieved its 20th consecutive quarter of same-store sales growth at 4%, demonstrating the company's ongoing commitment to enhancing food, service, and atmosphere despite last year's 31% growth.
- Sales Performance Boost: The company reported sales of $1.4555 billion in Q3, an increase of $42.5 million from $1.413 billion in the same quarter last year, reflecting strong customer demand and effective market strategies.
- Net Income Increase: Net income for the third quarter reached $127.9 million, up $8.8 million from $119.1 million a year ago, indicating improved profitability and operational efficiency.
- Shareholder Returns: The company repurchased $108 million of its common stock during the quarter and utilized operational cash flow to pay down outstanding amounts on its revolving credit facility, highlighting its commitment to shareholder returns and financial stability.
See More
