Buda Juice Begins Trading on NYSE American, Pioneering UltraFresh Juice Category
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 08 2026
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Should l Buy BUDA?
Source: Globenewswire
- Listing Milestone: Buda Juice, Inc. commenced trading on the NYSE American on January 8, 2026, under the ticker symbol 'BUDA', marking its official entry into the fresh juice market and is expected to attract increased investor interest.
- Innovative Product: The company offers UltraFresh™ juices through its cold chain platform, maintaining products at 35°F with an 8 to 12-day shelf life, significantly enhancing product quality for retailers and improving consumer experience.
- Market Expansion: Buda Juice is expanding its branded portfolio, entering new geographic markets and scaling a growing white-label platform that provides significant cost savings and fresh product differentiation for retail customers, enhancing competitive positioning.
- Strategic Advantage: By offering ready-to-drink juice solutions without the need for additional infrastructure, Buda Juice not only meets consumer demand for fresh beverages but also simplifies operational processes for retailers, thereby driving overall industry innovation.
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Analyst Views on BUDA
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Listing Milestone: Buda Juice, Inc. commenced trading on the NYSE American on January 8, 2026, under the ticker symbol 'BUDA', marking its official entry into the fresh juice market and is expected to attract increased investor interest.
- Innovative Product: The company offers UltraFresh™ juices through its cold chain platform, maintaining products at 35°F with an 8 to 12-day shelf life, significantly enhancing product quality for retailers and improving consumer experience.
- Market Expansion: Buda Juice is expanding its branded portfolio, entering new geographic markets and scaling a growing white-label platform that provides significant cost savings and fresh product differentiation for retail customers, enhancing competitive positioning.
- Strategic Advantage: By offering ready-to-drink juice solutions without the need for additional infrastructure, Buda Juice not only meets consumer demand for fresh beverages but also simplifies operational processes for retailers, thereby driving overall industry innovation.
See More
- Successful Fundraising: Buda Juice raised $20 million by offering 2.7 million shares at $7.50 each, at the low end of the $7.50 to $9.00 range, providing essential funding for future growth despite market challenges.
- Innovative Product Line: The company is pioneering the 'UltraFresh' juice category through its end-to-end cold chain platform, showcasing its innovative capabilities in the fresh citrus beverage market, which is expected to attract more retail customers and enhance market share.
- Expansion Plans: Currently operating from its Dallas facility, Buda Juice plans to establish new facilities in South Carolina by 2026 and in Arizona/Nevada by 2027, indicating strong confidence in future growth and market expansion.
- Listing Plans: The company intends to list on the NYSE American under the ticker BUDA, a move that will not only enhance brand visibility but also provide more opportunities for capital operations and market expansion.
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- Initial Public Offering: Buda Juice announced the pricing of its IPO at $7.50 per share for 2,666,667 shares, raising a total of $20 million, which will provide essential funding for the company's future expansion plans.
- Market Expansion Plans: The company intends to use the proceeds to build production facilities in South Carolina and Arizona/Nevada, as well as to expand capacity at its Dallas plant, thereby enhancing overall production capabilities to meet increasing market demand.
- Exchange Listing: Buda Juice's shares are expected to begin trading on the NYSE American on January 8, 2026, under the ticker symbol “BUDA”, which will increase the company's market visibility and attract investor interest.
- Strategic Vision: CEO Horatio Lonsdale-Hands emphasized that this IPO marks a significant milestone for the company, aiming to establish the UltraFresh™ juice category as the new standard in U.S. grocery stores, thereby further solidifying its market position.
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