BofA Raises HIMS Price Target to $37 Amid Churn Concerns
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 2 hours ago
0mins
Source: stocktwits
- Price Target Increase: BofA raised HIMS's price target from $36 to $37 while maintaining a 'Neutral' rating, indicating a cautious outlook on future growth, particularly due to concerns over retention rates among oral Wegovy users potentially being lower than expected.
- Retention Risk: BofA warned that retention among oral Wegovy users may be softer than anticipated, especially as subscription fees rise from $39 in the first month to $149 in the second month, which could lead to churn and impact HIMS's expected EBITDA for the second half of the year.
- Competitor Warning: BofA highlighted that Ro's declining customer numbers and plateauing user base could signal similar challenges for HIMS, increasing market concerns about the company's future performance and sustainability.
- Market Sentiment Shift: HIMS's stock has fallen 31% over the past year, and retail investor sentiment has turned bearish recently, which may adversely affect the company's market performance and investor confidence, particularly in light of the lack of official investor news since early June.
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Analyst Views on HIMS
Wall Street analysts forecast HIMS stock price to fall
12 Analyst Rating
3 Buy
6 Hold
3 Sell
Hold
Current: 36.070
Low
16.50
Averages
32.95
High
60.00
Current: 36.070
Low
16.50
Averages
32.95
High
60.00
About HIMS
Hims & Hers Health, Inc. operates as a consumer-first platform, which helps customers to fulfill their health and wellness needs. Its platform includes access to a provider network, a clinically focused electronic medical record system, digital prescriptions, cloud-enabled pharmacy fulfillment, and personalization capabilities. Its digital platform enables access to treatments for a range of conditions, including primarily those related to sexual health, hair loss, hormone health, weight loss, dermatology, and mental health, as well as services such as comprehensive laboratory testing. It connects patients to licensed healthcare professionals who can prescribe medications when appropriate and prescriptions are fulfilled online through licensed pharmacies. It also offers access to a range of health and wellness products designed to meet individual needs, which can include curated prescription and non-prescription products.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
BofA Raises HIMS Price Target to $37 Amid Churn Concerns
- Price Target Increase: BofA raised HIMS's price target from $36 to $37 while maintaining a 'Neutral' rating, indicating a cautious outlook on future growth, particularly due to concerns over retention rates among oral Wegovy users potentially being lower than expected.
- Retention Risk: BofA warned that retention among oral Wegovy users may be softer than anticipated, especially as subscription fees rise from $39 in the first month to $149 in the second month, which could lead to churn and impact HIMS's expected EBITDA for the second half of the year.
- Competitor Warning: BofA highlighted that Ro's declining customer numbers and plateauing user base could signal similar challenges for HIMS, increasing market concerns about the company's future performance and sustainability.
- Market Sentiment Shift: HIMS's stock has fallen 31% over the past year, and retail investor sentiment has turned bearish recently, which may adversely affect the company's market performance and investor confidence, particularly in light of the lack of official investor news since early June.
See More
Investment Choices: Hims & Hers vs. Teladoc
- User Growth Surge: Hims & Hers Health boasts nearly 2.6 million subscribers as of Q1 2026, indicating significant market traction for its direct-to-consumer wellness solutions, thereby enhancing its competitive position in the digital health sector.
- Financial Performance Comparison: Hims & Hers reported nearly $2.3 billion in revenue for FY 2025, reflecting a robust 59% year-over-year growth, while Teladoc's revenue of approximately $2.5 billion saw a slight decline of 1.5%, suggesting Hims & Hers may attract investors seeking rapid growth.
- Market Risks and Regulatory Pressures: Hims & Hers faces regulatory scrutiny from the FDA regarding compounded GLP-1s and potential DOJ investigations, which could hinder its growth trajectory, whereas Teladoc's heavy customer concentration poses risks of significant financial impact from losing major clients.
- Valuation and Investment Strategy: Hims & Hers carries a premium valuation due to its growth potential, raising investor concerns over regulatory issues, while Teladoc's lower P/S ratio and turnaround strategy appeal to those looking for opportunities in undervalued stocks.
See More
Investment Comparison Between Hims & Hers and Teladoc
- User Base Growth: As of Q1 2026, Hims & Hers boasts approximately 2.6 million subscribers, reflecting significant growth and indicating strong market acceptance of its direct-to-consumer health solutions, thereby enhancing its competitive position in the digital health sector.
- Financial Performance Comparison: Hims & Hers reported nearly $2.3 billion in revenue for FY 2025, representing a robust 59% year-over-year growth, while Teladoc's revenue of $2.5 billion saw a slight decline of 1.5%, highlighting Hims & Hers' stronger performance in profitability and market demand.
- Acquisition and Financing Dynamics: Hims & Hers is scaling operations through the acquisition of Eucalyptus and has secured a $400 million receivables facility with JPMorgan Chase, which will support its pharmacy operations and further solidify its market position.
- Risks and Challenges: Hims & Hers faces potential FDA restrictions on certain ingredients and investigations by the DOJ and HHS, while Teladoc's heavy reliance on a few large clients poses a risk to its financial stability, illustrating the significant strategic differences between the two companies.
See More
United Therapeutics Corp Sees Surge in Options Trading Volume
- Surge in Options Volume: United Therapeutics Corp (UTHR) recorded an options trading volume of 3,201 contracts today, equating to approximately 320,100 shares, which represents 53.6% of its average daily trading volume of 597,710 shares over the past month.
- High Demand Options: Notably, the $590 strike call option has seen 3,151 contracts traded today, representing around 315,100 underlying shares, indicating strong market expectations for the stock's future appreciation.
- Hims & Hers Performance: Hims & Hers Health Inc (HIMS) has reported an options trading volume of 94,774 contracts today, translating to approximately 9.5 million shares, which accounts for 48.8% of its average daily trading volume of 19.4 million shares over the past month, reflecting investor interest in its future performance.
- High Strike Demand: The $40 strike call option for HIMS has seen 13,084 contracts traded today, representing about 1.3 million underlying shares, suggesting market confidence in the company's growth prospects.
See More
HIMS CEO Emphasizes Long-Term Execution Amid Stock Volatility
- Stock Moves Unrelated to Business: HIMS CEO Andrew Dudum stated that stock volatility is disconnected from the company's fundamentals, noting an 8% rise last week, but emphasized that the real test lies in patient impact and profitability.
- Public Listing as Boot Camp: Dudum defended HIMS' early public listing as a 'boot camp' that forced the company to balance quarterly execution with long-term vision, thereby enhancing operational discipline.
- Patient Scale and Market Potential: HIMS serves 10,000 to 15,000 patients daily, with Dudum suggesting this could represent the largest healthcare system globally, despite the company being in its early innings of growth.
- Future Vision and Industry Standard: Dudum aims for HIMS to become the 'gold standard' in healthcare over the next decade, planning to build a platform around proactive care, advanced diagnostics, and wearables to address various clinical needs.
See More
Hims & Hers Secures $400M Financing Agreement with JPMorgan Chase
- Financing Agreement Secured: Hims & Hers units XeCare and Apostrophe Pharmacy entered into a $400 million receivables purchase agreement with JPMorgan Chase, allowing the company to obtain immediate cash by selling customer receivables, thereby enhancing liquidity for its healthcare and pharmacy operations.
- Price Target Increases: Bank of America raised Hims' price target from $25 to $36 while maintaining a 'Neutral' rating, noting solid early traction for its branded GLP-1 products, although it remains to be seen if the company can sustain enough subscribers to support future EBITDA growth.
- Market Sentiment Shift: Retail sentiment for Hims on Stocktwits remains 'bearish', yet message volume surged by 177% in 24 hours, indicating increased investor interest and discussion regarding the company's new financing agreement, which may reflect a positive market reaction.
- FDA Regulatory Challenges: Hims' peptide products face FDA scrutiny, with analysts suggesting that the preliminary recommendation is not a final rejection, maintaining an optimistic outlook on future approvals, which could significantly impact the company's market prospects and investor confidence.
See More
BofA Raises HIMS Price Target to $37 Amid Churn Concerns
- Price Target Increase: BofA raised HIMS's price target from $36 to $37 while maintaining a 'Neutral' rating, indicating a cautious outlook on future growth, particularly due to concerns over retention rates among oral Wegovy users potentially being lower than expected.
- Retention Risk: BofA warned that retention among oral Wegovy users may be softer than anticipated, especially as subscription fees rise from $39 in the first month to $149 in the second month, which could lead to churn and impact HIMS's expected EBITDA for the second half of the year.
- Competitor Warning: BofA highlighted that Ro's declining customer numbers and plateauing user base could signal similar challenges for HIMS, increasing market concerns about the company's future performance and sustainability.
- Market Sentiment Shift: HIMS's stock has fallen 31% over the past year, and retail investor sentiment has turned bearish recently, which may adversely affect the company's market performance and investor confidence, particularly in light of the lack of official investor news since early June.
See More
Investment Choices: Hims & Hers vs. Teladoc
- User Growth Surge: Hims & Hers Health boasts nearly 2.6 million subscribers as of Q1 2026, indicating significant market traction for its direct-to-consumer wellness solutions, thereby enhancing its competitive position in the digital health sector.
- Financial Performance Comparison: Hims & Hers reported nearly $2.3 billion in revenue for FY 2025, reflecting a robust 59% year-over-year growth, while Teladoc's revenue of approximately $2.5 billion saw a slight decline of 1.5%, suggesting Hims & Hers may attract investors seeking rapid growth.
- Market Risks and Regulatory Pressures: Hims & Hers faces regulatory scrutiny from the FDA regarding compounded GLP-1s and potential DOJ investigations, which could hinder its growth trajectory, whereas Teladoc's heavy customer concentration poses risks of significant financial impact from losing major clients.
- Valuation and Investment Strategy: Hims & Hers carries a premium valuation due to its growth potential, raising investor concerns over regulatory issues, while Teladoc's lower P/S ratio and turnaround strategy appeal to those looking for opportunities in undervalued stocks.
See More
Investment Comparison Between Hims & Hers and Teladoc
- User Base Growth: As of Q1 2026, Hims & Hers boasts approximately 2.6 million subscribers, reflecting significant growth and indicating strong market acceptance of its direct-to-consumer health solutions, thereby enhancing its competitive position in the digital health sector.
- Financial Performance Comparison: Hims & Hers reported nearly $2.3 billion in revenue for FY 2025, representing a robust 59% year-over-year growth, while Teladoc's revenue of $2.5 billion saw a slight decline of 1.5%, highlighting Hims & Hers' stronger performance in profitability and market demand.
- Acquisition and Financing Dynamics: Hims & Hers is scaling operations through the acquisition of Eucalyptus and has secured a $400 million receivables facility with JPMorgan Chase, which will support its pharmacy operations and further solidify its market position.
- Risks and Challenges: Hims & Hers faces potential FDA restrictions on certain ingredients and investigations by the DOJ and HHS, while Teladoc's heavy reliance on a few large clients poses a risk to its financial stability, illustrating the significant strategic differences between the two companies.
See More
United Therapeutics Corp Sees Surge in Options Trading Volume
- Surge in Options Volume: United Therapeutics Corp (UTHR) recorded an options trading volume of 3,201 contracts today, equating to approximately 320,100 shares, which represents 53.6% of its average daily trading volume of 597,710 shares over the past month.
- High Demand Options: Notably, the $590 strike call option has seen 3,151 contracts traded today, representing around 315,100 underlying shares, indicating strong market expectations for the stock's future appreciation.
- Hims & Hers Performance: Hims & Hers Health Inc (HIMS) has reported an options trading volume of 94,774 contracts today, translating to approximately 9.5 million shares, which accounts for 48.8% of its average daily trading volume of 19.4 million shares over the past month, reflecting investor interest in its future performance.
- High Strike Demand: The $40 strike call option for HIMS has seen 13,084 contracts traded today, representing about 1.3 million underlying shares, suggesting market confidence in the company's growth prospects.
See More
HIMS CEO Emphasizes Long-Term Execution Amid Stock Volatility
- Stock Moves Unrelated to Business: HIMS CEO Andrew Dudum stated that stock volatility is disconnected from the company's fundamentals, noting an 8% rise last week, but emphasized that the real test lies in patient impact and profitability.
- Public Listing as Boot Camp: Dudum defended HIMS' early public listing as a 'boot camp' that forced the company to balance quarterly execution with long-term vision, thereby enhancing operational discipline.
- Patient Scale and Market Potential: HIMS serves 10,000 to 15,000 patients daily, with Dudum suggesting this could represent the largest healthcare system globally, despite the company being in its early innings of growth.
- Future Vision and Industry Standard: Dudum aims for HIMS to become the 'gold standard' in healthcare over the next decade, planning to build a platform around proactive care, advanced diagnostics, and wearables to address various clinical needs.
See More
Hims & Hers Secures $400M Financing Agreement with JPMorgan Chase
- Financing Agreement Secured: Hims & Hers units XeCare and Apostrophe Pharmacy entered into a $400 million receivables purchase agreement with JPMorgan Chase, allowing the company to obtain immediate cash by selling customer receivables, thereby enhancing liquidity for its healthcare and pharmacy operations.
- Price Target Increases: Bank of America raised Hims' price target from $25 to $36 while maintaining a 'Neutral' rating, noting solid early traction for its branded GLP-1 products, although it remains to be seen if the company can sustain enough subscribers to support future EBITDA growth.
- Market Sentiment Shift: Retail sentiment for Hims on Stocktwits remains 'bearish', yet message volume surged by 177% in 24 hours, indicating increased investor interest and discussion regarding the company's new financing agreement, which may reflect a positive market reaction.
- FDA Regulatory Challenges: Hims' peptide products face FDA scrutiny, with analysts suggesting that the preliminary recommendation is not a final rejection, maintaining an optimistic outlook on future approvals, which could significantly impact the company's market prospects and investor confidence.
See More
