BJ's Launches Butterfinger® Pizookie®, Leading Dessert Innovation
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 08 2026
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Source: PRnewswire
- Dessert Innovation: BJ's Restaurant introduces the new Butterfinger® Pizookie®, combining a classic chocolate cookie, vanilla ice cream, and Butterfinger® pieces, aimed at attracting customers and enhancing brand appeal.
- Market Response: The launch of this dessert signifies BJ's further innovation in the dessert market, expected to draw more customers and strengthen its competitive position.
- Brand Collaboration: The partnership with Butterfinger® not only elevates the Pizookie®'s visibility but also leverages Butterfinger®'s 100-year legacy, enhancing consumer brand loyalty.
- Business Expansion: With over 200 locations nationwide, the introduction of this new product is anticipated to boost overall sales, further solidifying BJ's position in the casual dining market.
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Analyst Views on BJRI
Wall Street analysts forecast BJRI stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BJRI is 42.97 USD with a low forecast of 38.00 USD and a high forecast of 50.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
8 Analyst Rating
3 Buy
4 Hold
1 Sell
Hold
Current: 41.340
Low
38.00
Averages
42.97
High
50.00
Current: 41.340
Low
38.00
Averages
42.97
High
50.00
About BJRI
BJ's Restaurants, Inc. is a full-service restaurant brand. The Company’s restaurants feature a menu with approximately 100 menu items designed to offer various items, including slow roasted entrees, such as prime rib, EnLIGHTened Entrees, such as its Cherry Chipotle Glazed Salmon, its original signature deep-dish pizza, and the Pizookie dessert. It also offers its craft beers, which are produced at four in-house brewing facilities, two standalone brewpubs and by independent third-party brewers using its proprietary recipes. It is a national restaurant chain, which owns and operates approximately 218 restaurants located in 31 states, including Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Florida, Illinois, Indiana, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Nevada, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Virginia, Washington and Wisconsin.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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BJ's Restaurants to Engage with Investors at 28th Annual ICR Conference
- Management Participation: BJ's Restaurants' management team will participate in a fireside discussion at the 28th Annual ICR Conference on January 12, 2026, highlighting the company's commitment to investor relations, which is expected to bolster market confidence.
- Investor Engagement: During the conference, the company will meet with institutional investors to deepen their understanding of the BJ's brand and its market strategies, potentially enhancing shareholder value.
- Live Webcast: The discussion will be available via a live webcast on the company's 'Investors' page, providing transparency and attracting broader investor attention, thereby enhancing the brand's image.
- Brand History: Since its founding in 1978, BJ's Restaurants has operated over 200 locations across 31 states, continuously attracting customers and strengthening its competitive position through high-quality ingredients and unique dining experiences.
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