Birks Group Reports 11.8% Increase in Sales
Birks Group reported its sales results for the eight-week interim sales period ended December 27, 2025, resulting in an increase of 11.8% in net sales as compared to the corresponding period in FY25. Comparable store sales for the FY26 holiday period increased by 2.5% as compared to the corresponding period in FY25. The 11.8% increase in net sales for the FY26 holiday period, as compared to the corresponding period in FY25, is attributable in part to the acquisition of the European Boutique luxury timepieces and jewelry stores as well as an increase in sales of branded timepieces and Birks branded jewelry, both in retail and in e-commerce. The 2.5% increase in comparable store sales in the FY26 holiday period versus the comparable period in FY25 was also attributable to the performance of branded timepieces and Birks branded jewelry. Niccolo Rossi di Montelera, executive chairman of the board and interim CEO of Birks Group, commented: "Our teams have delivered good sales results this holiday period as compared to the corresponding period last year, due in part to the acquisition of the European Boutique stores but also due to our strong retail and e-commerce performances. We are focused on building on this momentum and on delivering excellence in customer service. I would like to sincerely thank all our employees for their continued hard work and dedication."
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Birks Group Reports 11.8% Sales Growth for FY2026 Holiday Period
- Sales Performance Boost: Birks Group reported an 11.8% increase in net sales for the FY2026 holiday period compared to FY2025, primarily driven by the acquisition of European Boutique luxury timepieces and jewelry stores, showcasing the company's strong performance in the luxury market.
- Comparable Store Sales Growth: The comparable store sales increased by 2.5% during the FY2026 holiday period versus FY2025, reflecting robust market demand for branded timepieces and Birks branded jewelry, further solidifying the company's competitive edge in retail and e-commerce.
- Strategic Acquisition Impact: The successful implementation of the European Boutique acquisition not only propelled sales growth but also enhanced Birks' brand influence in the luxury market, indicating the company's proactive strategy in expanding market share.
- Management Outlook: Executive Chairman Niccolò Rossi di Montelera noted that the strong sales results during the holiday period will lay the groundwork for future customer service and market expansion, demonstrating the company's confidence in sustained growth.
Birks Group Reports 16.2% Sales Growth in H1 Fiscal 2026
- Significant Sales Growth: Birks Group reported net sales of CAD 93.1 million for the 26-week period ending September 27, 2025, reflecting a CAD 13.0 million increase or 16.2% year-over-year, primarily driven by the acquisition of European luxury business and increased sales of third-party branded timepieces.
- Comparable Store Sales Rise: Comparable store sales increased by 6.3% compared to the same period last year, indicating strong performance across all product categories, particularly in third-party branded watches and Birks branded jewelry, which enhances market competitiveness.
- Stable Gross Margin: Total gross profit reached CAD 36.5 million, representing 39.2% of net sales, consistent with 39.0% in the prior year, demonstrating a positive impact on profitability from increased sales volume following the acquisition.
- Increased SG&A Expenses: Selling, general and administrative expenses amounted to CAD 33.0 million, or 35.4% of net sales, up 5.2% from the previous year, primarily due to the acquisition of European operations and increased personnel costs driven by higher sales volume.