BIGO Ads Expands Partnership with Pixalate to Enhance Traffic Authenticity
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 30 2026
0mins
Should l Buy JOYY?
Source: PRnewswire
- Partnership Enhancement: BIGO Ads has strengthened its collaboration with Pixalate, a global leader in ad traffic monitoring, by integrating MRC-certified invalid traffic detection capabilities to enhance traffic governance in its In-App Advertising ecosystem, ensuring ad authenticity and transparency.
- Traffic Governance Framework: The new partnership focuses on improving anomalous behavior detection, high-risk app identification, and real-time risk assessment, enabling advertisers to effectively filter high-risk traffic, thereby reducing media waste and improving ROI.
- Raising Industry Standards: Through the implementation of the Traffic Quality Enhancement Program, BIGO Ads aims to deliver cleaner traffic, minimize the impact of invalid activity, enhance brand safety, and support developers in achieving sustainable ecosystem growth.
- Market Demand Response: As global investment in In-App Advertising continues to rise, BIGO Ads' initiatives not only meet advertisers' demands for high-quality traffic but also drive the industry towards healthier and more sustainable growth.
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Analyst Views on JOYY
Wall Street analysts forecast JOYY stock price to rise
2 Analyst Rating
1 Buy
1 Hold
0 Sell
Moderate Buy
Current: 60.340
Low
66.00
Averages
68.00
High
70.00
Current: 60.340
Low
66.00
Averages
68.00
High
70.00
About JOYY
JOYY Inc. is a global technology company. The Company operates several social media platforms such as Bigo Live, Likee and Hago that enable users to interact with others in real time. It operates through two segments: BIGO and All other. The BIGO segment primarily consists of several social entertainment platforms, including Bigo Live, Likee, imo, and certain audio live streaming platform, as well as its advertising platform, Bigo Ads. The All other segment primarily consist of Hago, Shopline, certain audio live streaming platforms, and others. Bigo Live enables its users to share their life moments, showcase their talents, socialize, and connect with other users. Likee enables users to easily discover, create and share short-form videos, with all-in-one video creation tools, such as filters and special effects, and AI-backed personalized feed. Hago provides casual games, audio and video multiuser chatrooms and three-dimensional (3D) avatars and 3D interactive scenes.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
JOYY INC Reports 5.9% Year-Over-Year Revenue Growth in Q4 2025, Reaching $581.9 Million
- Revenue Growth: Joyy Inc. reported a year-over-year revenue increase of 5.9% for Q4 2025.
- Total Revenue: The company's total revenue for the quarter reached $581.9 million.
See More
JOYY Reports Q4 2025 Financial Results with Revenue Growth
- Revenue Growth: JOYY's net revenues for Q4 2025 reached $581.9 million, reflecting a 5.9% year-over-year increase and a 7.7% quarter-over-quarter rise, marking the first year-over-year growth since the second half of 2024, indicating a positive market recovery.
- Surge in Advertising Revenue: Advertising revenues soared by 62.4% year-over-year to $145.4 million, and increased by 29.3% quarter-over-quarter, showcasing the strong performance of BIGO Ads and enhanced advertising spend efficiency, further solidifying the company's position in the advertising market.
- User Growth: The global average mobile MAUs reached 272.1 million in Q4 2025, up 3.4% year-over-year and 2.2% quarter-over-quarter, indicating significant success in optimizing marketing strategies and attracting high-value users.
- Strong Cash Flow: As of December 31, 2025, the company reported net cash of $3.258 billion, with net cash from operating activities at $116 million, demonstrating a robust financial foundation for ongoing investments and shareholder returns.
See More
JOYY INC REPORTS DILUTED NET INCOME FROM CONTINUING OPERATIONS PER ADS AT US$1.03 FOR Q4 2025
- Financial Performance: Joyy Inc. reported a diluted net income of $1.03 per share for the fourth quarter of 2025 from continuing operations.
- Earnings Context: This figure reflects the company's financial performance during that specific quarter, indicating profitability.
See More
JOYY INC Reports Q4 2025 Net Revenues of $581.9 Million, Increasing 5.9% Year-over-Year and 7.7% Quarter-over-Quarter
- Q4 2025 Revenue: Joyy reported a net revenue of $581.9 million for Q4 2025.
- Year-over-Year Growth: This figure represents a year-over-year increase of 5.9%.
- Quarter-over-Quarter Growth: The revenue also shows a quarter-over-quarter growth of 7.7%.
- Overall Performance: The financial results indicate a positive trend in the company's revenue performance.
See More
JOYY Reports Strong Q4 2025 Earnings with Revenue Growth
- Total Revenue Growth: JOYY reported total revenue of $581.9 million in Q4 2025, reflecting a 7.7% quarter-over-quarter increase and a 5.9% year-over-year rise, indicating sustained growth potential in the social entertainment sector and boosting market confidence.
- Surge in Advertising Revenue: BIGO Ads generated $128.1 million in revenue for Q4 2025, marking a significant 61.5% year-over-year increase and a 23.3% quarter-over-quarter rise, demonstrating strong momentum in the advertising segment that will support future profitability.
- Robust Cash Flow: The company maintained an operating cash flow of $115 million in Q4 2025, with net cash reaching $3.26 billion, providing a solid foundation for future investments and shareholder returns, showcasing financial health.
- Commitment to Shareholder Returns: JOYY returned $332 million to shareholders through share repurchases and dividends in 2025, reflecting a strong commitment to enhancing shareholder value while planning to continue buybacks to bolster market confidence.
See More
JOYY Q4 Earnings Report Analysis
- Earnings Performance: JOYY's Q4 non-GAAP EPS of $1.34 missed expectations by $0.04, indicating pressure on profitability that may affect investor confidence.
- Revenue Growth: The company reported Q4 revenue of $581.9 million, a 5.9% year-over-year increase, exceeding market expectations by $16.08 million, suggesting a degree of business momentum.
- EBITDA Decline: Non-GAAP EBITDA was $50.6 million, down from $55.7 million in the same period of 2024, with an EBITDA margin of 8.7%, lower than 10.1% last year, reflecting challenges in cost control.
- Cash Flow Status: As of December 31, 2025, the company had net cash of $3.258 billion, a decrease of $15.9 million from 2024, although net cash from operating activities was $116 million, indicating some cash generation capability.
See More
JOYY INC Reports 5.9% Year-Over-Year Revenue Growth in Q4 2025, Reaching $581.9 Million
- Revenue Growth: Joyy Inc. reported a year-over-year revenue increase of 5.9% for Q4 2025.
- Total Revenue: The company's total revenue for the quarter reached $581.9 million.
See More
JOYY Reports Q4 2025 Financial Results with Revenue Growth
- Revenue Growth: JOYY's net revenues for Q4 2025 reached $581.9 million, reflecting a 5.9% year-over-year increase and a 7.7% quarter-over-quarter rise, marking the first year-over-year growth since the second half of 2024, indicating a positive market recovery.
- Surge in Advertising Revenue: Advertising revenues soared by 62.4% year-over-year to $145.4 million, and increased by 29.3% quarter-over-quarter, showcasing the strong performance of BIGO Ads and enhanced advertising spend efficiency, further solidifying the company's position in the advertising market.
- User Growth: The global average mobile MAUs reached 272.1 million in Q4 2025, up 3.4% year-over-year and 2.2% quarter-over-quarter, indicating significant success in optimizing marketing strategies and attracting high-value users.
- Strong Cash Flow: As of December 31, 2025, the company reported net cash of $3.258 billion, with net cash from operating activities at $116 million, demonstrating a robust financial foundation for ongoing investments and shareholder returns.
See More
JOYY INC REPORTS DILUTED NET INCOME FROM CONTINUING OPERATIONS PER ADS AT US$1.03 FOR Q4 2025
- Financial Performance: Joyy Inc. reported a diluted net income of $1.03 per share for the fourth quarter of 2025 from continuing operations.
- Earnings Context: This figure reflects the company's financial performance during that specific quarter, indicating profitability.
See More
JOYY INC Reports Q4 2025 Net Revenues of $581.9 Million, Increasing 5.9% Year-over-Year and 7.7% Quarter-over-Quarter
- Q4 2025 Revenue: Joyy reported a net revenue of $581.9 million for Q4 2025.
- Year-over-Year Growth: This figure represents a year-over-year increase of 5.9%.
- Quarter-over-Quarter Growth: The revenue also shows a quarter-over-quarter growth of 7.7%.
- Overall Performance: The financial results indicate a positive trend in the company's revenue performance.
See More
JOYY Reports Strong Q4 2025 Earnings with Revenue Growth
- Total Revenue Growth: JOYY reported total revenue of $581.9 million in Q4 2025, reflecting a 7.7% quarter-over-quarter increase and a 5.9% year-over-year rise, indicating sustained growth potential in the social entertainment sector and boosting market confidence.
- Surge in Advertising Revenue: BIGO Ads generated $128.1 million in revenue for Q4 2025, marking a significant 61.5% year-over-year increase and a 23.3% quarter-over-quarter rise, demonstrating strong momentum in the advertising segment that will support future profitability.
- Robust Cash Flow: The company maintained an operating cash flow of $115 million in Q4 2025, with net cash reaching $3.26 billion, providing a solid foundation for future investments and shareholder returns, showcasing financial health.
- Commitment to Shareholder Returns: JOYY returned $332 million to shareholders through share repurchases and dividends in 2025, reflecting a strong commitment to enhancing shareholder value while planning to continue buybacks to bolster market confidence.
See More
JOYY Q4 Earnings Report Analysis
- Earnings Performance: JOYY's Q4 non-GAAP EPS of $1.34 missed expectations by $0.04, indicating pressure on profitability that may affect investor confidence.
- Revenue Growth: The company reported Q4 revenue of $581.9 million, a 5.9% year-over-year increase, exceeding market expectations by $16.08 million, suggesting a degree of business momentum.
- EBITDA Decline: Non-GAAP EBITDA was $50.6 million, down from $55.7 million in the same period of 2024, with an EBITDA margin of 8.7%, lower than 10.1% last year, reflecting challenges in cost control.
- Cash Flow Status: As of December 31, 2025, the company had net cash of $3.258 billion, a decrease of $15.9 million from 2024, although net cash from operating activities was $116 million, indicating some cash generation capability.
See More
