Bayer Sues Johnson & Johnson for False Advertising
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 24 2026
0mins
Should l Buy JNJ?
Source: NASDAQ.COM
- Lawsuit Background: Bayer has filed a false advertising lawsuit against Johnson & Johnson and its subsidiary Janssen in the U.S. District Court for the Southern District of New York, alleging that J&J's claims about NUBEQA for prostate cancer treatment are deeply flawed and aimed at boosting sales of ERLEADA.
- Legal Basis: Bayer seeks both preliminary and permanent injunctions along with damages, asserting that J&J's promotional efforts violate the Lanham Act, which prohibits false or misleading commercial representations regarding a product's safety, efficacy, or characteristics.
- Data Issues: Bayer contends that J&J's superiority claims for ERLEADA are based on an analysis with numerous methodological flaws and lack support from a true head-to-head clinical trial, indicating J&J's intent to increase market share in a highly competitive prostate cancer treatment market.
- Market Reaction: Following the lawsuit announcement, J&J shares fell approximately 0.74% in after-hours trading, after closing 1.4% higher at $245.84 during regular trading on Monday, reflecting a negative market response to the lawsuit.
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Analyst Views on JNJ
Wall Street analysts forecast JNJ stock price to fall
20 Analyst Rating
13 Buy
7 Hold
0 Sell
Moderate Buy
Current: 244.120
Low
190.00
Averages
218.50
High
240.00
Current: 244.120
Low
190.00
Averages
218.50
High
240.00
About JNJ
Johnson & Johnson and its subsidiaries are engaged in the research and development, manufacture, and sale of a range of products in the healthcare field. The Company’s segments include Innovative Medicine and MedTech. The Innovative Medicine segment is focused on various therapeutic areas, including immunology, infectious diseases, neuroscience, oncology, pulmonary hypertension, cardiovascular and metabolism. Its products include REMICADE (infliximab), SIMPONI (golimumab), SIMPONI ARIA (golimumab), STELARA (ustekinumab), TREMFYA (guselkumab), EDURANT (rilpivirine), and INVEGA SUSTENNA/XEPLION (paliperidone palmitate). The MedTech segment includes a portfolio of products used in cardiovascular, orthopedics, surgery, and vision categories. The Cardiovascular portfolio includes electrophysiology products to treat heart rhythm disorders and circulatory restoration products (Shockwave) for the treatment of calcified coronary artery disease (CAD) and peripheral artery disease (PAD).
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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