Bank of America Sees MotoGP as Opportunity for Formula One
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 19 2026
0mins
Source: seekingalpha
- Acquisition Context: In 2025, Liberty Media acquired MotoGP's long-time commercial rights holder, Dorna Sports, effectively folding MotoGP's commercial and media rights into the Formula One Group portfolio while retaining the existing management team to ensure operational continuity and stability.
- Similar Business Model: BofA analyst Brent Navon highlighted that MotoGP's business model mirrors that of F1, relying on media rights, race promotion, sponsorship, and live events, which provides significant headroom for revenue and adjusted OIBDA expansion, indicating strong future growth potential.
- Sponsorship Opportunities: Under Liberty's ownership, there is substantial potential for MotoGP's sponsorship business to grow, especially compared to other sports properties, with Navon noting the opportunity to add new global partners and diversify category representation to enhance market appeal.
- Optimized Investment Cycle: Unlike F1's early buildout, MotoGP's commercial development is more advanced, allowing Liberty to pursue a more targeted investment cycle that leverages MotoGP's existing foundation to accelerate its global expansion and enhance brand value.
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About FWONK
Formula One Group controls the exclusive commercial and promotional rights to the FIA Formula One World Championship series, and the monetization of those rights is the primary business of the group. The firm is responsible for development and promotion of the Formula One race series in concert with its three partners: the FIA (the regulatory body), the teams that participate in the series, and the series' commercial partners, which include the race promoters, broadcasters, sponsors, and advertisers. The F1 schedule in 2023 will encompass 23 races held on five continents. Formula One Group is a subsidiary of Liberty Media, which purchased the firm in January 2017. Formula One stock is a tracking stock for the assets under Formula One Group with Liberty Media.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Similar Business Model: BofA analyst Brent Navon highlighted that MotoGP's business model mirrors that of F1, relying on media rights, race promotion, sponsorship, and live events, which provides significant headroom for revenue and adjusted OIBDA expansion, indicating strong future growth potential.
- Sponsorship Opportunities: Under Liberty's ownership, there is substantial potential for MotoGP's sponsorship business to grow, especially compared to other sports properties, with Navon noting the opportunity to add new global partners and diversify category representation to enhance market appeal.
- Optimized Investment Cycle: Unlike F1's early buildout, MotoGP's commercial development is more advanced, allowing Liberty to pursue a more targeted investment cycle that leverages MotoGP's existing foundation to accelerate its global expansion and enhance brand value.
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- Small Position Sell-Off: In the first quarter, Abel and his team sold out of 16 smaller positions, including Visa and Mastercard, which accounted for about a third of Berkshire's total holdings, demonstrating decisive action in optimizing the investment portfolio.
- Core Holdings Retained: Despite the significant sell-off, Abel retained core holdings such as Apple, American Express, and Coca-Cola, reflecting his respect for and continuation of the company's traditional investment strategies established by Buffett.
- Positive Market Reaction: Following the announcement of Abel's investment strategy, Berkshire Hathaway's stock ticked higher, reflecting market confidence in his management capabilities and further solidifying the company's position in the investment community.
See More
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- New Investment Directions: Abel added positions in Delta Airlines and Macy's, and tripled the investment in Alphabet, indicating a strategy aligned with Buffett's tech stock preferences, which may attract younger investors.
- Increased Concentration: Excluding investments in Japan, Berkshire now holds only 29 positions, retaining Buffett favorites like Apple, American Express, and Coca-Cola, reflecting ongoing confidence in classic quality assets.
- Positive Market Reaction: Despite the reduction of about one-third of the portfolio, Berkshire's stock price rose following the announcement, indicating market approval of Abel's investment strategy and suggesting optimistic expectations for future performance.
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- Surprising Sales: Abel sold unexpected stocks like Amazon and UnitedHealth Group, both of which still have solid prospects, suggesting that he may be cleaning up the portfolio, particularly positions managed by former investment manager Todd Combs.
- Market Reaction: While Abel's sales have drawn market attention, Amazon and UnitedHealth Group are still considered excellent investment choices, especially given their ongoing growth potential in AI and healthcare, which may attract interest from other investors.
- Long-Term Value: Abel's decisions may be viewed as short-term clean-up, but the fundamentals of Amazon and UnitedHealth Group remain strong, particularly with Amazon's upcoming satellite internet service and UnitedHealth's cash flow performance, potentially yielding substantial returns for long-term investors.
See More
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- Surprising Stock Exits: Abel's sale of Amazon and UnitedHealth Group, both considered quality assets under Buffett's philosophy, could shake market confidence in Berkshire's future investment decisions, raising questions about the company's strategic focus.
- Exit from Financial Stocks: Berkshire also fully divested from several financial stocks, including Mastercard and Visa, reflecting a cautious stance towards the financial sector, which may indicate concerns over market volatility and affect investor sentiment towards financial equities.
- Investor Reactions: Despite the market's focus on Abel's sell-off, analysts believe that Amazon and UnitedHealth Group remain strong investment candidates, particularly due to their long-term growth potential in artificial intelligence and healthcare, which could yield substantial returns for investors.
See More
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- Acquisition Context: In 2025, Liberty Media acquired MotoGP's long-time commercial rights holder, Dorna Sports, effectively folding MotoGP's commercial and media rights into the Formula One Group portfolio while retaining the existing management team to ensure operational continuity and stability.
- Similar Business Model: BofA analyst Brent Navon highlighted that MotoGP's business model mirrors that of F1, relying on media rights, race promotion, sponsorship, and live events, which provides significant headroom for revenue and adjusted OIBDA expansion, indicating strong future growth potential.
- Sponsorship Opportunities: Under Liberty's ownership, there is substantial potential for MotoGP's sponsorship business to grow, especially compared to other sports properties, with Navon noting the opportunity to add new global partners and diversify category representation to enhance market appeal.
- Optimized Investment Cycle: Unlike F1's early buildout, MotoGP's commercial development is more advanced, allowing Liberty to pursue a more targeted investment cycle that leverages MotoGP's existing foundation to accelerate its global expansion and enhance brand value.
See More
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- Portfolio Restructuring: Under Greg Abel's leadership, Berkshire Hathaway's equity portfolio underwent significant changes in the first three months, adding Delta Air Lines and Macy's, indicating a renewed focus on the airline and retail sectors.
- Massive Alphabet Stake Increase: Berkshire increased its stake in Google's parent company Alphabet by 224% in Q1, making it the company's seventh-largest holding with a market value of $16.6 billion, and the stock has rallied 38% since, showcasing the success of this decision.
- Reduction in Holdings: Abel dramatically cut the number of companies in the portfolio, selling off major stakes including Amazon and Visa, with Amazon's shares reduced from 10 million to 2.3 million, reflecting a significant strategic shift in investment focus.
- Return to Delta Airlines: Berkshire purchased 39.8 million shares of Delta Air Lines in Q1, currently valued at $2.8 billion, marking the company's first return to airline stocks since 2020, demonstrating confidence in the recovery of the airline industry.
See More
