AXIL Brands Partners with Walmart for Nationwide Distribution of X30 LT Earplugs
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 11 2025
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Source: Globenewswire
- Strategic Partnership: AXIL Brands has secured a national retail distribution agreement with Walmart, the world's largest retailer, set to launch the X30 LT earplugs in February 2026 across over 3,700 stores, significantly enhancing brand visibility and market penetration.
- Product Innovation: The new X30 LT earplugs feature Instant Sound Control and Dual-Mode Noise Protection, allowing users to adapt to their surroundings in real-time, thereby meeting consumer demand for high-performance hearing protection and reinforcing AXIL's leadership in the industry.
- Market Expansion: This partnership represents AXIL's largest single retail placement to date, and combined with existing 2025 placements, it significantly broadens consumer access to AXIL's patented hearing enhancement technology, indicating strong growth potential ahead.
- Consumer Demand: CEO Jeff Toghraie stated that this partnership underscores the strong market demand for their products, which is expected to benefit millions of Walmart shoppers, further driving AXIL's market share in the hearing protection sector.
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About AXIL
AXIL Brands, Inc. is a global e-commerce consumer products company. The Company is engaged in the manufacturing, marketing, sale and distribution of high-tech hearing and audio enhancement and protection products for people with various applications. It manufactures and markets premium hearing enhancement and protection products, including ear plugs, earmuffs, and ear buds, under the AXIL brand and premium hair and skincare products under its in-house Reviv3 Procare brand, selling products in the United States, Canada, the European Union and throughout Asia. Its segments include Hearing Enhancement and Protection, and Hair and Skin Care. Through its hearing enhancement and protection segment, the Company designs, innovates, engines, manufactures, markets and services specialized systems in hearing enhancement, hearing protection, wireless audio, and communication. Through its hair and skin care segment, it manufactures, markets, sells, and distributes hair and skin care products.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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