Auddia Announces Higher Than Expected Success in User Retention and Shifts Focus to Optimizing Subscription Conversions
User Retention Success: Auddia Inc. has achieved a 30-day user retention rate of 12%, surpassing its goal of 10% and reflecting the effectiveness of product enhancements in their faidr mobile app.
Focus on Subscription Conversion: With retention goals met, Auddia is now shifting its strategy to optimize subscription conversion rates, aiming for 12% by refining the paywall process and increasing user engagement.
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Auddia Fast-Tracks B2B Strategy with Launch of Free Faidr App
faidr App Becomes Free: Auddia has made its faidr app completely free for all users, offering premium, ad-free AM/FM streaming and features like manual song skipping that were previously exclusive to paid subscribers.
Integration of Discovr Radio: The integration of Discovr Radio into the faidr app is set to be completed by the end of Q4 2025 to early Q1 2026, allowing listeners to discover new artists through an AI-powered Artist Discovery Engine.
B2B Revenue Expectations: Auddia anticipates its first B2B revenue from select labels and artists in Q1 2026, marking a significant shift towards a business model that connects artists with mainstream radio audiences.
Future of Radio Streaming: Auddia's CEO emphasizes that the future of radio streaming lies in AI, personalization, and artist empowerment, aiming to transform how music content is experienced and monetized.
Auddia Unveils Updated Corporate Overview on Its Website
Webcast Announcement: Auddia Inc. will present at the LD Micro Conference on October 21, 2025, at 2:00 PM PT, discussing its restructuring into a holding company focused on AI and web3 capabilities.
Business Model Shift: The company is transitioning from a direct-to-consumer subscription model to a B2B model centered on AI-driven music discovery, as part of its strategic restructuring efforts.