Atkins Partners with Heather Gay to Enhance Nutrition for GLP-1 Users
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 15 2026
0mins
Source: PRnewswire
- Nutritional Support for Success: Atkins collaborates with reality TV star Heather Gay to emphasize the critical role of nutrition in the weight management journeys of GLP-1 users, helping them overcome challenges and achieve sustainable results.
- Clinical Trial Findings: New research indicates that Atkins High Protein Shakes and Bars effectively address common digestive issues and muscle retention challenges faced by GLP-1 users, providing a convenient nutritional solution to support weight loss success.
- Investment in Innovation: Atkins is committed to researching the impact of high-protein and high-fiber diets on GLP-1 users, aiming to support health goals with scientific data and enhance the brand's leadership position in the weight management market.
- Brand Commitment: Over the past 50 years, the Atkins brand has helped millions achieve their health goals through science and clinical studies, and it will continue to drive the development of healthy lifestyles through innovation.
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Analyst Views on SMPL
Wall Street analysts forecast SMPL stock price to rise
10 Analyst Rating
4 Buy
6 Hold
0 Sell
Moderate Buy
Current: 11.600
Low
22.00
Averages
27.25
High
35.00
Current: 11.600
Low
22.00
Averages
27.25
High
35.00
About SMPL
The Simply Good Foods Company is a consumer-packaged food and beverage company. The Company's portfolio brands include Quest, Atkins, and OWYN, which offer a variety of nutritional snacks and beverages, including high-protein chips, bars, ready-to-drink (RTD) shakes, powders, low sugar, low-carb sweets, and baked goods. Its nutritious snacking platform consists of brands that specialize in providing products for consumers that follow certain nutritional philosophies and health-and-wellness trends. The Quest brand is for consumers seeking a variety of protein-rich foods and beverages that also limit sugars and simple carbohydrates. The Atkins brand is for those following a low-carbohydrate lifestyle or seeking to manage weight or blood sugar levels. The OWYN brand is for consumers seeking protein-rich beverages that are plant-based and tested for the top nine allergens that also limit sugars and simple carbohydrates.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Simply Good Foods Under Investigation for Securities Fraud
- Significant Stock Drop: On April 9, 2026, Simply Good Foods' stock plummeted from $14.41 to $11.80, a decline of over 18%, primarily due to the release of financial results showing net sales of $326 million, a 9.4% year-over-year decrease.
- Revised Financial Guidance: The company lowered its 2026 guidance to a range of -10% to -7% year-over-year, reflecting the impact of product quality issues and poor marketing execution during a critical expansion period, which undermined investor confidence.
- Product Quality Concerns: The CEO of Simply Good Foods stated during the earnings call that the expansion of OWYN products faced “product quality issues” that affected taste and consumer acceptance, negatively impacting sales performance.
- Legal Investigation Initiated: Bleichmar Fonti & Auld LLP announced an investigation into Simply Good Foods for potential securities fraud, focusing on whether the company made false and misleading statements to investors that could affect their legal rights.
See More
Simply Good Foods Director Increases Shareholding
- Share Purchase Details: Clayton C. Jr Daley, a director at Simply Good Foods, purchased 10,000 shares in the open market for approximately $117,782, increasing his direct ownership by 9.83% to 111,743 shares, indicating confidence in the company's future prospects.
- Market Performance Comparison: The average purchase price of $11.78 per share was below the market close of $11.86 on May 24, 2026, highlighting Daley's investment decision amidst a challenging market, as the stock has declined by 65.5% over the past year.
- Insider Trading Context: This transaction marks Daley's first open-market buy since September 2023, with prior filings being purely administrative and showing no stock accumulation or disposition, indicating a significant shift in his investment posture.
- Investor Considerations: While Daley's purchase is seen as a positive signal, investors should remain cautious about potential structural issues within the company, particularly as consumer spending on premium snacks may be declining, which could impact future profitability and market performance.
See More
Daley Acquires 10,000 Shares of Simply Good Foods
- Share Acquisition: On May 14, 2026, Daley acquired 10,000 shares of Simply Good Foods for approximately $118,000, increasing his direct holdings by 9.83%, which indicates confidence in the company's future prospects.
- Market Performance: While Daley's purchase is seen as a positive signal, Simply Good Foods' stock has significantly depreciated over the past year, reflecting market concerns about its fundamentals, prompting investors to monitor upcoming earnings cycles closely.
- Brand Strength: Simply Good Foods' brands, Quest and Atkins, hold significant positions in the healthy snack market, and despite facing market pressures, their high-protein, low-sugar product strategy may still attract health-conscious consumers.
- Investor Attention: Daley's purchase marks his first market transaction in over two years, and although he is not an executive, this acquisition may signal potential for a company rebound, necessitating careful evaluation of market conditions and operational performance.
See More
Simply Good Foods Under Investigation for Securities Fraud
- Significant Stock Drop: Simply Good Foods' stock plummeted over 18% from $14.41 to $11.80 following its Q2 2026 earnings report on April 9, indicating severe market concerns regarding the company's future performance.
- Poor Financial Performance: The company reported net sales of $326 million for Q2, a 9.4% year-over-year decline, and lowered its 2026 guidance to a range of -10% to -7%, highlighting increasing pressure in a competitive market.
- Product Quality Issues: The CEO acknowledged that the expansion of OWYN products faced “product quality issues” that affected consumer acceptance, revealing significant flaws in the company's product development and marketing execution.
- Legal Investigation Initiated: Bleichmar Fonti & Auld LLP has launched an investigation into Simply Good Foods for potential securities fraud, focusing on whether misleading statements were made to investors during the distribution expansion, potentially exposing investors to legal risks.
See More
Quest Launches New High-Protein Snack Flavors
- New Product Launch: Quest Nutrition has introduced new flavors of high-protein snacks, including the first new Dill Pickle Original Style Protein Chips in over a decade and the Salted Caramel Protein Milkshake, aimed at diversifying its product line to meet consumer demands.
- Nutritional Benefits: The Dill Pickle Protein Chips contain 19g of protein and 4g of net carbs per serving, offering a crispy texture and bold dill flavor, catering to consumers pursuing high-protein, low-carb diets, thereby enhancing the brand's competitiveness in the healthy snack market.
- Market Promotion Strategy: The Salted Caramel Protein Milkshake packs 45g of protein and 2g of sugar per bottle, designed to satisfy consumer cravings for sweet, high-protein beverages, and is expected to launch on Amazon and Kroger in June 2026, further expanding market reach.
- Brand Positioning Strengthening: Since launching its first protein chips in 2014, Quest has continuously led the market, emphasizing innovation in taste, quality, and nutrition, aiming to solidify its leadership in the high-protein snack sector through the introduction of new flavors.
See More
Quest Launches New High-Protein Snack Flavors
- New Flavor Launch: Quest Nutrition has introduced new high-protein chip and milkshake flavors, including the first new Dill Pickle flavor in over a decade and the Salted Caramel Protein Milkshake, aimed at diversifying its high-protein snack offerings to meet consumer demand for variety.
- Nutritional Benefits: The Dill Pickle Protein Chips contain 19g of protein and 4g of net carbs per serving, baked to provide a crispy texture and bold dill flavor, catering to consumers pursuing high-protein, low-carb diets, thereby enhancing Quest's competitive edge in the healthy snack market.
- Market Rollout Plan: Dill Pickle Protein Chips launched exclusively on Amazon on May 19, 2026, while Salted Caramel Protein Milkshakes will be available at Amazon and Kroger starting June 2026, with plans to expand to Walmart in August 2026, demonstrating Quest's agility in responding to market demands.
- Brand Strategic Positioning: Quest aims to solidify its leadership in the high-protein snack market by continually introducing new flavors, emphasizing the high quality and innovation of its products to satisfy the diverse needs of both professional athletes and everyday consumers, further driving market share growth.
See More
Simply Good Foods Under Investigation for Securities Fraud
- Significant Stock Drop: On April 9, 2026, Simply Good Foods' stock plummeted from $14.41 to $11.80, a decline of over 18%, primarily due to the release of financial results showing net sales of $326 million, a 9.4% year-over-year decrease.
- Revised Financial Guidance: The company lowered its 2026 guidance to a range of -10% to -7% year-over-year, reflecting the impact of product quality issues and poor marketing execution during a critical expansion period, which undermined investor confidence.
- Product Quality Concerns: The CEO of Simply Good Foods stated during the earnings call that the expansion of OWYN products faced “product quality issues” that affected taste and consumer acceptance, negatively impacting sales performance.
- Legal Investigation Initiated: Bleichmar Fonti & Auld LLP announced an investigation into Simply Good Foods for potential securities fraud, focusing on whether the company made false and misleading statements to investors that could affect their legal rights.
See More
Simply Good Foods Director Increases Shareholding
- Share Purchase Details: Clayton C. Jr Daley, a director at Simply Good Foods, purchased 10,000 shares in the open market for approximately $117,782, increasing his direct ownership by 9.83% to 111,743 shares, indicating confidence in the company's future prospects.
- Market Performance Comparison: The average purchase price of $11.78 per share was below the market close of $11.86 on May 24, 2026, highlighting Daley's investment decision amidst a challenging market, as the stock has declined by 65.5% over the past year.
- Insider Trading Context: This transaction marks Daley's first open-market buy since September 2023, with prior filings being purely administrative and showing no stock accumulation or disposition, indicating a significant shift in his investment posture.
- Investor Considerations: While Daley's purchase is seen as a positive signal, investors should remain cautious about potential structural issues within the company, particularly as consumer spending on premium snacks may be declining, which could impact future profitability and market performance.
See More
Daley Acquires 10,000 Shares of Simply Good Foods
- Share Acquisition: On May 14, 2026, Daley acquired 10,000 shares of Simply Good Foods for approximately $118,000, increasing his direct holdings by 9.83%, which indicates confidence in the company's future prospects.
- Market Performance: While Daley's purchase is seen as a positive signal, Simply Good Foods' stock has significantly depreciated over the past year, reflecting market concerns about its fundamentals, prompting investors to monitor upcoming earnings cycles closely.
- Brand Strength: Simply Good Foods' brands, Quest and Atkins, hold significant positions in the healthy snack market, and despite facing market pressures, their high-protein, low-sugar product strategy may still attract health-conscious consumers.
- Investor Attention: Daley's purchase marks his first market transaction in over two years, and although he is not an executive, this acquisition may signal potential for a company rebound, necessitating careful evaluation of market conditions and operational performance.
See More
Simply Good Foods Under Investigation for Securities Fraud
- Significant Stock Drop: Simply Good Foods' stock plummeted over 18% from $14.41 to $11.80 following its Q2 2026 earnings report on April 9, indicating severe market concerns regarding the company's future performance.
- Poor Financial Performance: The company reported net sales of $326 million for Q2, a 9.4% year-over-year decline, and lowered its 2026 guidance to a range of -10% to -7%, highlighting increasing pressure in a competitive market.
- Product Quality Issues: The CEO acknowledged that the expansion of OWYN products faced “product quality issues” that affected consumer acceptance, revealing significant flaws in the company's product development and marketing execution.
- Legal Investigation Initiated: Bleichmar Fonti & Auld LLP has launched an investigation into Simply Good Foods for potential securities fraud, focusing on whether misleading statements were made to investors during the distribution expansion, potentially exposing investors to legal risks.
See More
Quest Launches New High-Protein Snack Flavors
- New Product Launch: Quest Nutrition has introduced new flavors of high-protein snacks, including the first new Dill Pickle Original Style Protein Chips in over a decade and the Salted Caramel Protein Milkshake, aimed at diversifying its product line to meet consumer demands.
- Nutritional Benefits: The Dill Pickle Protein Chips contain 19g of protein and 4g of net carbs per serving, offering a crispy texture and bold dill flavor, catering to consumers pursuing high-protein, low-carb diets, thereby enhancing the brand's competitiveness in the healthy snack market.
- Market Promotion Strategy: The Salted Caramel Protein Milkshake packs 45g of protein and 2g of sugar per bottle, designed to satisfy consumer cravings for sweet, high-protein beverages, and is expected to launch on Amazon and Kroger in June 2026, further expanding market reach.
- Brand Positioning Strengthening: Since launching its first protein chips in 2014, Quest has continuously led the market, emphasizing innovation in taste, quality, and nutrition, aiming to solidify its leadership in the high-protein snack sector through the introduction of new flavors.
See More
Quest Launches New High-Protein Snack Flavors
- New Flavor Launch: Quest Nutrition has introduced new high-protein chip and milkshake flavors, including the first new Dill Pickle flavor in over a decade and the Salted Caramel Protein Milkshake, aimed at diversifying its high-protein snack offerings to meet consumer demand for variety.
- Nutritional Benefits: The Dill Pickle Protein Chips contain 19g of protein and 4g of net carbs per serving, baked to provide a crispy texture and bold dill flavor, catering to consumers pursuing high-protein, low-carb diets, thereby enhancing Quest's competitive edge in the healthy snack market.
- Market Rollout Plan: Dill Pickle Protein Chips launched exclusively on Amazon on May 19, 2026, while Salted Caramel Protein Milkshakes will be available at Amazon and Kroger starting June 2026, with plans to expand to Walmart in August 2026, demonstrating Quest's agility in responding to market demands.
- Brand Strategic Positioning: Quest aims to solidify its leadership in the high-protein snack market by continually introducing new flavors, emphasizing the high quality and innovation of its products to satisfy the diverse needs of both professional athletes and everyday consumers, further driving market share growth.
See More
